Digital Audio Had Strongest Growth Rate Of Any Media In 2022, due to growing advertiser interest in podcasting & ad-support streaming music.
Digital audio’s growth rate was larger than that of digital video (19.3%), digital display ads (12%), or search (7.8%)
Internet advertising revenue growth slowed in 2022. Between 2021 and 2022 internet advertising revenues grew 10.8% (YoY) totalling $209.7 billion.
Programmatic advertising continues to grow with revenues to a total of $109.4 billion. Social media revenues saw a slow down in growth.
Advertising budgets in 2023 continue to migrate to retail media networks as they offer advertisers access to first-party data.@ https://www.iab.com/wp-content/uploads/2023/04/IAB_PwC_Internet_Advertising_Revenue_Report_2022.pdf