Google to start rolling out better AMP URLs

Google to start rolling out better AMP URLs

To load AMP pages from the Google AMP cache without displaying the Google URL
Using their own URL also makes it easier to get analytics.
Name will be in the URL bar.

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Google keywords planner – New Features

Several new features introduced in the new Google keywords planner

More keywords for searching – upto 10
Keyword trends
Group keywords by theme
Add a new keyword idea to an existing campaign
Budget suggestion

Keyword trends will help ads with understanding how the words trending & using it for ads.

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Google launches Realtime Content Insights for publishers

Available to any publisher that uses Google Analytics (GA),

It shows

top articles in realtime and past 30 minutes,
realtime readers by geography and referal source.
Trends in Your Region

Publishers can use this for

improve user experience
optimize headlines.

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Instagram is rolling out in-app check-out feature for e-commerce brands

Instagram is rolling out in-app check-out feature for e-commerce brands

With a majority of product discovery to sales happening on Amazon, other top tech brands are racing to drive users towards the conversion funnel.

Now instagram has rolled out an in-app checkout for e-commerce brands so users can purchase without leaving the app. Checkout on Instagram button whenever a user clicks on a product tag within an image

Some brands are Prada, Zara, Uniqlo & others.
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Google Ads “recommended columns”

with so many KPI’s & columns to choose from in Google ads, sometimes it would become difficult to select the right column.

Google to introduce a new recommended column feature based on your ad campaigns & settings.

Recommended column to be shown by a blue underline in the column names.

Turned on by default for all & you can take a call whether to use it or not.

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SEO Spam – Fastest Growing Spam Attacks

SEO Spam – Website Hack Trend Report 2018 by the GoDaddy Security / Sucuri

With increasing digital marketing & mobile shopping, SEO spam has become one of the fastest growing spam atatcks.

Over half of the sites hacked in 2018 were done for SEO reasons. Up 7.3% from the previous year, this is one of the fastest growing families over the previous years.

Websites impacted by SEO attacks often become infected with spam content or redirect visitors to spam-specific pages.

Pharmaceutical ad placements but may also include injected content for other popular industries like fashion or entertainment (i.e. pornographic material, essay writing, fashion brands, loans, and online gambling).

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Searchmetrics SEO World Rankings 2019

Searchmetrics SEO World Rankings 2019 provides a good insight on the top domains ranking, Top 10 domains in 10 different countries, most improved domains & others.

Some of the findings are

Wikipedia is the most visible domain in 7 out of 10 countries
Youtube is the most visible domain in other 3 countries
Apple.com is no longer in top 5 global domains
Big 4 tech companies occupy 39% of top 10
Amazon has 6 different domains in top 10’s

Download the full report at searchmetrics site
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