The United States remained the prime market for search advertising in 2022.
Spend on sponsored links, keyword ads and Search Engine Advertising was especially high on mobile, with an estimated $67.3 billion spent on advertising rolled out on mobile devices like smartphones or tablets. Out of the six biggest markets by ad spend, only marketers from the U.S. and China put an increased focus on mobile platforms
Ad spend in other major economies like Germany and Japan seems minuscule in comparison, with both markets staying below the $10 billion mark in total @ https://bit.ly/40URa9s
As of January 2023, online search engine Bing accounted for 8.85 percent of the global search market, while market leader Google had a share of around 84.69 percent. Meanwhile, Yahoo’s market share was 2.59 percent.
The 3 companies in the last few years have been able to build billion dollar advertising revenue streams. A combinations of factors like – Audience data, own devices/ecosystems, improved measurement, mobile apps & others – allowing advertisers to reach new audience streams & those who are in the more advanced stage of the custoemer journey.
At a broad level Ads can be categoried to across
1) Search – Google, Bing & others 2) Publishers – Media, newspapers, programmatic & others 3) Social Media – FB, twitter, etc 4) New Ad giants – Amazon, Walmart & Apple 5) Mobile
The Gartner Digital IQ Index is an annual ranking of brands within a given industry based on digital investments and performance. They are determined based on the Gartner Digital IQ Index which focuses on website, digital marketing channels, social marketing and path to purchase, but measures hundreds of touchpoints within each of those dimensions.
Search Console is adding more context to its error reporting.
Eg: if a website doesn’t provide the name of the author in markup, Search Console currently reports an error named Missing field “name”. From now onwards, that error will be named Missing field “name” (in “author”).