Facebook’s Importance to Online Publishers

Facebook has yet again changed the algorithm behind its news feed to the effect that its users will see more posts from friends and family and fewer from brands and media outlets. What sounds like good news for users, will probably cause some concern among online publishers around the world.

The organic reach of news articles or other branded content on Facebook has reportedly been declining for a while now and after this week’s announcement, publishers might fear a further decline.

Infographic: Facebook's Importance to Online Publishers | Statista
You will find more statistics at Statista

Cross Border Shopping – Statistics and Trends

Cross Border Shopping – Statistics and Trends

Cross Border Shopping  Statistics and Trends

Infographic by- Invesp Consulting

Mobile Usability & Google Mobile-Friendly Test

With an increase in global web traffic from mobile devices & also studies showing that mobile visitors are more likely to revisit mobile-friendly sites, mobile usability has now become an imp part of search results. Mobile usability report helps identify issues affecting your pages. This can be used to fix errors & also their search performance & relevance. Most mobile browsers do not render Flash-based content. Also your pages should specify a viewport using the meta viewport tag

For the mobile friendly websites,

1) The viewing area should adjust to the device screen size
2) Content should flow in viewport
3) Scaling of the fonts
4) Buttons should be well placed & visible
5) Using mobile friendly tech for the mobile website

Six primary mobile usability errors are

1) Flash Usage
2) View Port Not configured
3) Fixed-width viewport
4) Content not sized to viewport
5) Small font size
6) Touch elements too close

Google Mobile-Friendly Test URl is https://www.google.com/webmasters/tools/mobile-friendly/. This test will analyze a URL and report if the page has a mobile-friendly design.

Which Social Networks Do Advertisers Rely On?

When it comes to social media advertising, Facebook is by far the most popular network of choice. Behind the market leader however, things are less clear. According to a research report by Social Fresh, Instagram is quickly gaining popularity among marketers and could soon take Twitter’s place as the second most important social advertising channel.

Infographic: Which Social Networks Do Advertisers Rely On? | Statista
You will find more statistics at Statista

Ipsos : Google is India’s most influential brand

According to the study by global research firm Ipsos, Google ranks on the 1st and is followed by
Facebook, Gmail, Microsoft and Samsung
in the top five. Flipkart is the top ranked Indian brand at 7th place. The other two Indian brands are – SBI and Airtel- 9th & 10th. US-based Amazon is placed at 8.

Foreign brands like Google and Facebook rank on top in terms of their influence. This shows Indian brands need to improve their overall marketing offerings to improve their confidence levels. In India, study involved, asking more than 1,000 Indians online to assess more than 100 brands.

google.jpg

Lockheed Martin: The VR Mars Experience Bus

The Lockheed Martin Virtual Experience Bus travelled to Mars. With HD screen windows bus for VR experience. Making school children feel like they were traveling around the surface of the Red Planet, Created by the crew at Framestore, McCann and Lockheed Martin.

SXSW 2016 – Top Trends

SXSW 2016 – Top Trends