Google rebrands “universal app campaigns” to a simpler “App Campaigns”
universal app campaigns will now be called App campaigns. This would help marketers to easily identify the campaigns which they would need to select for a particular area as well.
App campaigns will join Search, Display, Video, Shopping and Smart as the top-level campaign names available in Google Ads.
App campaigns work across Google Search, Play, YouTube, and over three million sites and apps—all from one campaign
Cricket icon Sachin Tendulkar has launched 100MB Cricket, A new fan engagement app.
100MB Cricket is now available for Android via Google Play, and for iOS via the App Store.
Play store reads:
Every Cricket fans’ dream come true; 100MB Cricket is the digital destination for all things Cricket & Social. Interact live with Sachin Tendulkar and get your hands on to special content from Cricket superstars. Immerse yourself with cricket’s most memorable moments, latest scores, schedules & player statistics in a uniquely personal social environment.
Treasure Truck is part of the Amazon Mobile Shopping app you may already have on your mobile phone. If you’re in the Seattle area, open the main menu of the app and you’ll see Treasure Truck. Tap to see what’s on the Truck today, buy it, and choose where to meet the Truck to pick up your item. Don’t have the app yet? All it takes is a quick visit to the app store.
National Highway Authority of India (NHAI) has launched a mobile based app which will help people track how much to pay at tolls, locate the toll plazas & others. Commuters can search how much toll to pay between two places by looking up in the app. The toll details are currently available in the website www.nhaitis.org. A map of India along with toll stations has been uploaded in the site. This is a great step by NHAI as this help commuters track how much to pay in advance. Several instances of collecting more than the prescribed toll amount has resulted in fights at the toll booths.
Microsoft’s OneNote has climbed to the top of the Free apps on Mac app store soon after its launch. OneNote is available for Windows, Mac,iPad, iPhone, Android & Web. OneNote, is your very own digital notebook. On Mac it is compatible with OS X 10.9 or later. This is a free program for home/school use & businesses need to purchase the license. There are other Microsoft apps in the top 10 position like onedrive & others. It has got hundreds of reviews & can be downloaed from the mac app store.
Microsoft Onenote for Mac
mac app store