Apple Watch – Heart Rate Powered Tinder App

Hands Free Tinder. A new Apple Watch app that lets you find your perfect match. This is done by analysing your heart rate on each potential partners profile photos and then automatically swipes left or right for you. Created by T3.

Turkish Airlines: World’s First Periscope Flight

Turkish Airlines created the world’s first live-streamed “Periscope” flight around the world, as they took viewers on a behind the scenes journey powered by Periscope to their social audience.

The Turkish Airlines Periscope flight started from a live streaming at the Crew Garden in Istanbul Ataturk Airport, where pilots and flight attendants relaxed before boarding the plane.

The broadcasting then moved to the aircraft itself and followed the crew’s preparation, including exterior checks. After that, the real journey began: thanks to Turkish Airlines’ onboard Wi-Fi system, live images of the crew at work while flying over the North Atlantic Airspace were broadcasted live, allowing people to take a sneak peak also in the Crew Rest Departments, an area which is usually out of bounds for normal travelers.

Viewers rose to the peak when the flight went live from the US airspace and Turkish Airlines started asking viewers to guess where they were about to land. At last, this exceptional journey ended with the farewell of the crew from Times Square, in New York City.

June – The World’s First Smart Oven

June, the world’s first smart oven, where the more people that own it, the smarter it becomes.  Has been featured in the Wall Street Journal, Fortune, Forbes, CBS, Wired, TechCrunch, The Verge, Gizmodo, Engadget, Fast Company, CNET, Brit + Co, BuzzFeed, Mashable, Daily Mail UK, Fox News, Fusion, Cool Hunting, and more.

The June Intelligent Oven is a powerful and easy-to-use computer based oven that makes everyone a better cook.  An oven created by ex-apple employees, designed to be more powerful, smarter and more beautiful than all other ovens!

Wi-Fi connectivity for software updates, an in-built digital scale, Nvidia processors as the brains, touchscreen interface, plus an HD digital camera & others.

http://www.juneoven.com/

Ford India – Figo Aspire #WhatDrivesYou Campaign

Ford is launching Figo Aspire this year & as part of the launch has a campaign called What Drives You? Ford has roped in Farhan Akthar, bollywood actor & director, for the campaign. TVC has already started airing on channles & on the digital side, a microsite for the campaign has been created. You can participate by Simply telling in about 50 words or less what drives you for your chance to experience something surprising, driven by the Figo Aspire.

Filmed experiences, photo moments & tweet mentions have been included as part of the campaign. We’re all driven by different things that inspire us to go further every day, both personally and professionally. So what drives your goals, dreams, aspirations or inspirations, big or small? Family? Creativity? Helping others? Sports?

This is a creative way of launching a new car & with the auto market getting crowded, asking users to find out what drives them in their daily lives. Facebook, twitter conversations surrounding the campaign is driving the users to the campaign microsite.

https://twitter.com/fordindia
https://www.facebook.com/FordIndia

Old Spice Launches ‘Twitch’ Real-Life Game

Old Spice as part of their new ‘Nature Adventure’ campaign has created a real-life Pokémon where they give full-control of a human being, to the Twitch audience. This is for 3 straight days, 24/7, where he is contractually obliged to do anything the internet wants him to do in forrest in which he has been placed.

Biskrem: An Interactive Instagram Campaign

Social Media campaigns have been used by brands to create innovative campaigns. Biskrem, a biscuit brand in Turkey has been creating ‘Instagram Adventures’ for its fans. A game that plays out through content clues, images, videos and codes to unlock a path to the finish. The games uses all features of Instagram.

Samsung: The World’s First Virtual Reality Birth

Sometimes barriers like distance keep people from being part of experiences that no one wants to miss. So we decided to help two people come together in a completely new way to let them share one of life’s most profound moments. Welcome to the world’s first live virtual reality birth using the Samsung Gear VR. #LifeLIVE

Requires additional multiple camera recording equipment, streaming equipment and Note 4 to achieve the VR effect with Samsung Gear VR.