Coca-Cola lights up the Burj Khalifa – ‘Real Magic’ Campaign

Magic is happening all around us. You just have to take a look.

A button was pressed that lit the Burj Khalifa bringing real magic to all those around that day… there was even a marriage proposal!

Amazon’s top acquisitions

Amazon recently snatched up film production company Metro-Goldwyn-Mayer (MGM) for around 8.5 billion US dollars.

Only the takeover of the organic supermarket chain Whole Foods in 2017 was more expensive for Amazon at $13.7 billion.

Big tech companies – Amazon, facebook, microsoft, alphabet – going for big acquisitions to diversify into different areas.

MGM’s acquisition will boost Amazon’s prime videos.

Source : https://www.statista.com/chart/24941/amazon-acquisitions

How Brands are using NFTs (non-fungible tokens) as a way to engage with their audiences and promote their products?

Brands have seized on NFTs (non-fungible tokens) as a way to engage with their audiences and promote their products.

Nike, Pizza Hut and Vodafone are among the brands that were quick to see the potential of non-fungible tokens.

Pizza Hut NFT – Each week, the company will release a new pizza slice as an NFT. The first one was sold earlier this week and has been re-listed for 5 ETH ($9,000).

Reddit – Superbowl Advt & r/wallstreetbets

Reddit, which has been in the news recently, for its r/wallstreetbets subreddit community, ran a simple super bowl 5 second ad last week which has garnered lot of attention.

The spot comes after a Reddit army — from the WallStreetBets page — took on Wall Street pros by inflating the share price of GameStop in which several made lot of money & hedge funds lost a lot of money.

Reddit has spent thier entire marketing budget on this 5 second ad.

Abusers always work from home wins campaign of the year

Abusers always work from home’ wins campaign of the year

Via – https://www.marketingweek.com/abusers-always-work-from-home-wins-campaign-of-2020/

Google’s new Ads Data Hub – For insights and reporting

Google’s new Ads Data Hub – For insights and reporting

Link your Google Ads, Campaign Manager, and Display & Video 360 accounts to Ads Data Hub, to help you analyze data more quickly and easily. Data from CRM & other marketing databases can also be included.

Built on infrastructure from Google Cloud/BigQuery, Ads Data Hub provides detailed, impression-level data about media campaigns across devices.

Ads Hub @ – https://developers.google.com/ads-data-hub

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Conversion tracking now part of the campaign creation process in Google ads.

Conversion tracking now part of the campaign creation process in Google ads.

Google Ads to let users set up conversion tracking during the campaign creation process now. Earlier, users had to set up conversion tracking after setting up a campaign.

When creating a campaign, now conversion tracking is part of the process.

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Linkedin Launches a new Central Hub for Marketing Insights

Linkedin Launches a new Central Hub for Marketing Insights

A new linkedin page dedicated to insights and research. Research info related to
audiences, industry verticals and the LinkedIn ad landscape.

Covers

People insights – LinkedIn audiences at an aggregate level
Industry Insights – insights, trends, and research on all verticals
Advertising Insights – Insights on LinkedIn advertising landscape

https://business.linkedin.com/marketing-solutions/success/insights-and-research/people-insights#cs

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Google brings Optimization Score recommendations to Shopping & Search campaigns

Google brings Optimization Score recommendations to Shopping & Search campaigns on Google ads

This will help provide real time recommendations to improve overall account performance

Optimization score ranges from 0 to 100%. 100% indicating that campaign will perform at full potential.

Both at the account level & campaign level- scores are available across shopping & Search.

Also recommendations include how adding seller ratings, smart shopping campaigns & others will boost the campaigns.

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What happens on the internet every minute – 2019 version

What happens on the internet every minute – 2019 version

Domo has updated its ‘Data Never Sleeps’ graphic for 2019. Global internet population is more than 4.3 billion now.

What started with a simple website decades back is now spanning app, live chat, social, e-commerce & others across mobile, tablet, desktop & others.

Every click, share, swipe & other actions generate a lot of data helping generate a tremendous amount of info on every user.

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