Ford is launching Figo Aspire this year & as part of the launch has a campaign called What Drives You? Ford has roped in Farhan Akthar, bollywood actor & director, for the campaign. TVC has already started airing on channles & on the digital side, a microsite for the campaign has been created. You can participate by Simply telling in about 50 words or less what drives you for your chance to experience something surprising, driven by the Figo Aspire.
Filmed experiences, photo moments & tweet mentions have been included as part of the campaign. We’re all driven by different things that inspire us to go further every day, both personally and professionally. So what drives your goals, dreams, aspirations or inspirations, big or small? Family? Creativity? Helping others? Sports?
This is a creative way of launching a new car & with the auto market getting crowded, asking users to find out what drives them in their daily lives. Facebook, twitter conversations surrounding the campaign is driving the users to the campaign microsite.
Old Spice as part of their new ‘Nature Adventure’ campaign has created a real-life Pokémon where they give full-control of a human being, to the Twitch audience. This is for 3 straight days, 24/7, where he is contractually obliged to do anything the internet wants him to do in forrest in which he has been placed.
Social Media campaigns have been used by brands to create innovative campaigns. Biskrem, a biscuit brand in Turkey has been creating ‘Instagram Adventures’ for its fans. A game that plays out through content clues, images, videos and codes to unlock a path to the finish. The games uses all features of Instagram.
Sometimes barriers like distance keep people from being part of experiences that no one wants to miss. So we decided to help two people come together in a completely new way to let them share one of life’s most profound moments. Welcome to the world’s first live virtual reality birth using the Samsung Gear VR. #LifeLIVE
Requires additional multiple camera recording equipment, streaming equipment and Note 4 to achieve the VR effect with Samsung Gear VR.
BMW India’s new campaign “Don’t Postpone Joy” reminds people that life is passing by fast and one has to live for the moment & enjoy it. The campaign urges the affluent Indians to enjoy the joy of a luxury car & as “joy is BMW”, this campaign apptly showcases to enjoy the joy. A microsite has also been created as part of the campaign and the microsite has been designed creatively. You can enter your age and it shows your age in seconds.
Narendra Modi led Govt’s Make in India program will facilitate investment, foster innovation, protect IP, and build best-in-class manufacturing infrastructure. New de-licensing and deregulation policies will help reduce complexity & to increase speed and transparency. This campaign to help India become a major Industrial hub globally.
Services of all Central Govt. Departments & Ministries will be integrated with the E-Biz, Industrial licenses extended to 3 years, online returns filing & other initiatives have been undertaken. Policy in Defence sector liberalised and FDI cap has been raised from 26% to 49%.
IKEA have launched their 2015 catalogue spoofing the Apple Advt. The catalogue has been engineered to perfection with tacticle touch technology, eternal battery & others. At only 8mm thin & weighing in at less than 400g, the 2015 IKEA Catalogue comes pre-installed with thousands of home furnishing ideas.