Cadbury’s #CremeEggBake Campaign on Google+ & how it helped the brand increase visibility. Consumers can submit recipes using its Crème Egg . The official page of the campaign was launched by Cadbury’s on Google+ & #CremeEggBake was the hashtag & consumers can tweet using the hashtag about recipes, images & others. On their YouTube channel, the campaign was supported with videos. Read more about the campaign at Clickz
With the shampoo market in India growing strongly & brands flooding the market, marketers should use innovative ways to capture the market & connect with the users. In this regard, Unilever has introduced a new shampoo & conditioner in Indian market, called TRESemmé. TRESemmé started out in salons as a professional haircare range used exclusively by top hairdressers. A product once used by top hairdressers globally is now available to everyone is a great proposition for Unilever to uniquely position the product.
Had applied for a sample on Indiblogger & after having received the sample, used it several times. Have been using shampoo for many years & TRESemmé provided a great experience. Shampoo with conditioner offered salon quality hair at a normal price. Every Individual’s hair is unique & irrespective of this, TRESemmé offers the salon feeling. TRESemmé Split Remedy helps rescue split ends upto 96% after just 3 washes. The conditioner provided a smooth hair & keeps the hair longer for a long time. To fight the split ends & protecting from further damage, TRESemmé Split Remedy Shampoo & conditioner is a great combination.
TRESemmé has a great social media presence on facebook, twitter & youtube. On Facebook it has 8.2 M likes with wonderful share, engagement & amplification of the posts across social media. As TRESemmé is a hair related product, it would help the brand if Unilever uses for Instagram & Pinterest for social media. Users can upload their pic of hairs before & after the use. Also with Instagram’s filter abilities, the profile would look cool. On twitter, need to increase the fan base & also conversation.
MTS India latest advt features the “internet baby” for its 3Gplus data network. The ad has been created by Creativeland Asia. Today’s net gen are restless & have no patience waiting for the net to load. The internet baby arrives all of a sudden & snatches the father’s tablet. It then searches for ‘how to cut the umbilical cord’ & cuts it. The baby takes a selfie with the nurse & also broadcasts a video. MTS uses “Born for the internet. MTS 3GPlus Network” for the advt.
This is a very creative advt in India & stresses on how fast its 3G plus data network is. Indian advertisers are using babies for their advt in the recent years. Evian’s Baby & me is very well known advt featuring babies.
Coca-Cola’s Social Media Guard video takes a look at how obsessed we have become with social media, sharing, mobile & other technologies that we have actually forgotten to share a real moment with others. It suggests that we need to put on Social Media guard – A big plastic cone surrounding our head. Then we can’t look down on our phones & have to look around, interact with people & enjoy with a can ok Coke.. World spends 4 millions years online every month.
At the Mobile World Congress event in Barcelona, IBM CEO announced about the IBM Watson Mobile Developer Challenge. You can submit the proposal at the IBM Watson Mobile Developer Challenge webpage. Developers submit their proposals & their plans for a new Watson powered mobile app. It will be judged by a panel of judges & 25 finalists receive access to Watson APIs to build working prototypes.From this, top 5 finalists will pitch their concepts in a live session. 3 winners will have IBM mentoring support and sandbox access to build the Watson powered app. Watson won Jeopardy in 2011 & mobile apps can take advantage of Watson’s cognitive computing capabilities to develop smarter apps.
Nandan Nilekani has been using social Media very effectively to connect with the public. The profiles on Facebook, Twitter, YouTube & LinkedIn are all verified showing that they are the official channels & thus increase the confidence of the users. Images are used effectively on twitter & facebook & this helps in more share/amplification/engagement. Facebook has 277K likes & 59.1 K followers on twitter. The official website is also very well designed showing Facebook/twitter feeds.
One can also signup by email to receive updates/newsletter.Social Media profiles are highlighted in the top of the website home page which increases engagement. YouTube has 516 subscribers & thousands of views for the website.
As the Android OS phones are more in number, a Mobile app can also be released to provide updates & push notification. One or two Image based networks like Pinterest/Tumblr/Instagram can also be used as images increase the sharing & also provides for more conversation. Using an official hashtag would also help increase the visibility.
Google has launched a safety campaign called “Good to know“, which teaches net users about Internet safety, security & data management online. It also makes internet users to be digitally empowered. This has been launched as part of the safer internet day. This is Google’s biggest consumer education campaign & comes in the wake of increasing online frauds, malware, spyware & other threats. This will make millions of new internet users to be digitally responsible.
Some of the Google security & privacy tools are 2 step verification, Incognito mode in Chrome, Google account settings, Google Web History controls & others. Some of the sections in the website include How you can stay safe & secure online, how you can protect your family online & how Google helps protects you.
Esurance, which ran the Advt after the superbowl, got more than 2 million tweets for the hashtag #EsuranceSave30. 200,000 of those tweets came in the first minute after the advt. They are awarding a cash of $1.5 Million to the lucky winner. Esurance, an American auto insurance company, also increased its follower count after the ad. The brand was trending on Twitter & this is a very creative way to reduce the ad spend and also to increase the social media presence.
Nokia has announced the 2nd season of its ‘Nokia Lumia—Your Wish is My App’ reality TV show. The 1st season saw more than 38,000 brilliant app ideas from across the country. Thousands of them have been made into great apps. If you have a great app idea, share it with Nokia. It will also be featured on NDTV & a chance to win 1 million rupees. This is India’s only app reality show. Besides sharing on Facebook, you can also SMS the idea. Shortlisted apps will be showcased in a 9-episode reality TV show on NDTV.
Some of the Best digital campaigns of 2013 are Volvo Epic Split, Telekinetic Coffee shop surprise, Almost Identical of Argentina, Giving of Thailand & others. You should create a content which captures the emotions of the audience. It should be interesting & should make people to watch again & again. Build an emotional roller coaster.