Google has announced the biggest expansion of Google Trends since 2012. Google Trends has been redesigned and will now show real-time data. Many of these changes have been done based on the feedback Google has got. The new site gives a faster, deeper and more comprehensive view of our world. Material Design has made its way into most of the company’s products.
You can now explore minute-by-minute, real-time data behind the more than 100 billion searches that take place on Google every month. You can find where in the world people are searching & what stories are searched. For any topic clicked on,trending queries related to it is also given.
On the new google.com/trends home page, real-time list of trending stories that are gaining traction across Google is given. Also info from Youtube & google news is taken into consideration.
For data journalists who want to do their own analysis, data sets on specific topics will be published google’s Github page.
Introduction to the 2015-16 Digital Outlook Study Conducted by SoDA in partnership with Econsultancy, the 2015-2016 Digital Outlook Study reveals some intriguing & challenging trends.
Marketing Mediums Merging. Content marketing, SEO, PR, social media are all blending into one skill set. No longer is there a need for numerous boutique agencies, as such disciplines are all inter-dependent upon each other with today’s techniques.
Globally, 46.9% of respondents indicated they were either a) reallocating more budget into digital from their existing marketing spend or b) increasing digital budgets while also increasing their overall marketing spend.