The SoDA Report : 2015-16 Digital Outlook Study

Introduction to the 2015-16 Digital Outlook Study Conducted by SoDA in partnership with Econsultancy, the 2015-2016 Digital Outlook Study reveals some intriguing & challenging trends.
Marketing Mediums Merging. Content marketing, SEO, PR, social media are all blending into one skill set. No longer is there a need for numerous boutique agencies, as such disciplines are all inter-dependent upon each other with today’s techniques.
Globally, 46.9% of respondents indicated they were either a) reallocating more budget into digital from their existing marketing spend or b) increasing digital budgets while also increasing their overall marketing spend.

Can Tidal Make a Dent in the Crowded Streaming Space?

Tidal, a music streaming service that offers lossless streaming aimed at audiophiles. Madonna, Kanye West, Beyoncé and Daft Punk among the artists at the launch of Tidal.

Infographic: Can Tidal Make a Dent in the Crowded Streaming Space? | Statista
You will find more statistics at Statista

What Your Instagram Filter Says About You ? [Infographic]

Instagram is known for its various filters that transform the look and feel of the photos and provides a great viewing experience. This info provides psychology behind the top 10 Instagram filters,

What-Your-Instagram-Filter-Says-About-You

The Four Horsemen: Amazon/Apple/Facebook & Google–Who Wins/Loses ?

A great presentation from Scott Galloway on on Amazon/Apple/Facebook & Google (The Four Horsemen) and who will win & who will lose in the digital business economy

Digital, Social & Mobile Stats – 2015 Global & India

We Are Social’s 2015 report covers internet, social media & mobile usage statistics from all over the world. Global, regional overviews, and in-depth profiles of 30 of the world’s largest economies.

Global Stats

Total Population – 7.2 Billion
Internet Users – 3.01 Billion
Active Social Media A/c – 2.07 Billion
Unique Mobile USers – 3.64 Billion
Active Mobile Social A/c- 1.68 Billion

India Stats

Total Population – 1.26 Billion
Internet Users – 243 Million
Active Social Media A/c – 118 Million
Unique Mobile USers – 946 Million
Active Mobile Social A/c- 100 Million

Salesforce’s 2015 State Of Marketing Report – What Marketers Should focus on?

Salesforce has released its 2nd annual report on marketing called as 2015 State of marketing. It includes the challenges facing, pressing issues, changes from 2014 to 15 & others.

84% of marketers plan to increase or maintain their spend in 2015. 38% of marketers plan to shift spend from traditional mass advertising to advertising on digital channels. 86% of senior-level marketers say that it’s absolutely critical or very important to create a cohesive customer journey.73% of marketers believe email marketing is core to their business. Social media & mobile are the key areas most would want to focus on.

Can be Downloaded from Salesforce Website

Top business challenges are

1) New busiess devpt
2) Quality of leads
3) Current Mktg trends & tech

The three technologies most critical are

1) Mobile applications (57%)
2) Marketing analytics (54%)
3) CRM tools (54%)

2015 State of marketing.
2015 State of marketing

Kingfisher creates a ride on the Oculus Rift “Beer Coaster”

India’s biggest beer, kingfisher(kf), has used oculus rift for creating a “beer coaster”. On the epic 10th anniversary of #KFOctoberfest, A free beer was given for those whose pulses raced the fastest, with the beer emerging from the dispenser during installation. Ad agencies, marketers, brands & others have been experimenting with new ways to connect with the customers & kf has used oculus rift to connect with customers.

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