Getting Digital Right 2015 – Millward Brown Digital Report

Getting Digital Right 2015 is the 2nd annual look at the state of digital marketing by Millward Brown Digital, WPP’s market research division. Survey from over 400 marketers spanning brands, media companies, and agencies, have been summarized in the report. Some of the findings of the report are

1) transforming Big Data into intelligent Decisions is the #1 Opportunity for Marketers in 2015

2) Prioritizing Digital Best Practices is the hallmark of a strong Marketing research Program

3) Only 14% marketers are confident with Big Data usage at their work places

4)  Nearly 50% of brand marketers, and over 65% of media and agency marketers ranked the ability to reach target
audiences as a key factor in media budget allocation.

5)  67% marketers are adopting behavioral research to understand audiences and their actions, as a key to staying competitive

6) 70% of marketers would increase their budget in Digital, Mobile, and Social channels if ROI measurement was improved

Getting Digital Right 2015
Getting Digital Right 2015

Google Trends Redesigned – Includes Real Time Data from 100 Billion searches per month

Google has announced the biggest expansion of Google Trends since 2012. Google Trends has been redesigned and will now show real-time data. Many of these changes have been done based on the feedback Google has got. The new site gives a faster, deeper and more comprehensive view of our world. Material Design has made its way into most of the company’s products.

You can now explore minute-by-minute, real-time data behind the more than 100 billion searches that take place on Google every month. You can find where in the world people are searching & what stories are searched. For any topic clicked on,trending queries related to it is also given.

On the new google.com/trends home page, real-time list of trending stories that are gaining traction across Google is given. Also info from Youtube & google news is taken into consideration.

For data journalists who want to do their own analysis, data sets on specific topics will be published google’s Github page.

google trends
google trends

2015 Internet Trends Report

Full-Screen Vertical Video Ads on Snapchat = 9x Higher Completion Rate vs. Horizontal Mobile Video Ads Source: Snapchat.

While Consumer Internet Entrepreneurs Often Pursue Personal Passion… ‘Enterprise’ Internet Entrepreneurs Often Pursue Prior Company Pain Points

The SoDA Report : 2015-16 Digital Outlook Study

Introduction to the 2015-16 Digital Outlook Study Conducted by SoDA in partnership with Econsultancy, the 2015-2016 Digital Outlook Study reveals some intriguing & challenging trends.
Marketing Mediums Merging. Content marketing, SEO, PR, social media are all blending into one skill set. No longer is there a need for numerous boutique agencies, as such disciplines are all inter-dependent upon each other with today’s techniques.
Globally, 46.9% of respondents indicated they were either a) reallocating more budget into digital from their existing marketing spend or b) increasing digital budgets while also increasing their overall marketing spend.

Can Tidal Make a Dent in the Crowded Streaming Space?

Tidal, a music streaming service that offers lossless streaming aimed at audiophiles. Madonna, Kanye West, Beyoncé and Daft Punk among the artists at the launch of Tidal.

Infographic: Can Tidal Make a Dent in the Crowded Streaming Space? | Statista
You will find more statistics at Statista

What Your Instagram Filter Says About You ? [Infographic]

Instagram is known for its various filters that transform the look and feel of the photos and provides a great viewing experience. This info provides psychology behind the top 10 Instagram filters,

What-Your-Instagram-Filter-Says-About-You

The Four Horsemen: Amazon/Apple/Facebook & Google–Who Wins/Loses ?

A great presentation from Scott Galloway on on Amazon/Apple/Facebook & Google (The Four Horsemen) and who will win & who will lose in the digital business economy