How to Run a AB test – Using Free Optimizely.com Account

How to Run a AB test – Using Free Optimizely.com Account

Google: The Year In Search 2015 Video

This one from Google with it’s annual “Year In Search” marks another epic and enchanting year for the internet and the world. The biggest moments of 2015 inspired trillions of questions. What do they reveal about us? Explore the full Year in Search: http://google.com/2015 #YearInSearch

The Biggest Trends in Digital Media in 2015

Mobile traffic now exceeds desktop traffic for many publishers has been the most noteworthy development in 2015.

Less than 10 years ago, the smartphone was a niche gadget and now it is arguably the most important device for content consumption.

Infographic: The Biggest Trends in Digital Media in 2015  | Statista
You will find more statistics at Statista

State of Digital Marketing – DMS West 15

Most Targeted Websites in Copyright Complaints to Google

According to data published in Google’s Transparency Report, the number of requests, search giant receives continues to skyrocket. In the past month, copyright owners filed requests for more than 65 million URLs to be removed from search results due to copyright infringement. That’s more than 15 million requests per week, up from around 200,000 requests per week when Google started disclosing these numbers in 2011.

Most of the websites in the Top 10 are file hosting services that are often used by file sharers to host illegal copies of copyright-protected material such as movies, TV series and music.

Infographic: Most Targeted Websites in Copyright Complaints to Google | Statista
You will find more statistics at Statista

An Analysis of Digital Marketing of Electric Car Makers : Nissan, Tesla, BMW & Fiat – USA

An Analysis of Digital Marketing of Electric Car Makers : Nissan, Tesla, BMW & Fiat – USA

As of June 2015, the US has the largest fleet of plug-in electric vehicles in the world. Nissan Leaf, Tesla Model S, Fiat 500e, BMW i3 are the top 4 electric cars in the USA

Getting Digital Right 2015 – Millward Brown Digital Report

Getting Digital Right 2015 is the 2nd annual look at the state of digital marketing by Millward Brown Digital, WPP’s market research division. Survey from over 400 marketers spanning brands, media companies, and agencies, have been summarized in the report. Some of the findings of the report are

1) transforming Big Data into intelligent Decisions is the #1 Opportunity for Marketers in 2015

2) Prioritizing Digital Best Practices is the hallmark of a strong Marketing research Program

3) Only 14% marketers are confident with Big Data usage at their work places

4)  Nearly 50% of brand marketers, and over 65% of media and agency marketers ranked the ability to reach target
audiences as a key factor in media budget allocation.

5)  67% marketers are adopting behavioral research to understand audiences and their actions, as a key to staying competitive

6) 70% of marketers would increase their budget in Digital, Mobile, and Social channels if ROI measurement was improved

Getting Digital Right 2015
Getting Digital Right 2015