Structured data issues in Search Console – More data now

Search Console is adding more context to its error reporting.

Eg: if a website doesn’t provide the name of the author in markup, Search Console currently reports an error named Missing field “name”. From now onwards, that error will be named Missing field “name” (in “author”).

More at https://developers.google.com/search/blog/2022/03/structured-data-issues-context?hl=en

Google Search console Page Experience report

The page experience report in Search Console launched earlier this year to offer publishers and site owners a way to quickly understand how their sites fare against the page experience signals.

Updated graphic of the factors that make up page experience signal, namely Loading (LCP), Interactivity (FID), Visual Stability (CLS), Mobile Friendliness, HTTPS and No Intrusive Interstitials.

More via – https://developers.google.com/search/blog/2021/08/simplifying-the-page-experience-report?hl=en

Digital 2021 Report

Digital 2021 Report – Published in partnership between Hootsuite and We Are Social

Trends & data across Digital, social media, ecommerce, streaming content, video games & others in 2020.

In a nutshell,

The world’s population stood at 7.83 billion at the start of 2021

5.22 billion people use a mobile phone today, equating to 66.6% of the world’s total population.

4.66 billion people around the world use the internet in January 2021,

there are now 4.20 billion social media users around the world. This figure has grown by 490 million over the past 12 months,

more than 1.3 million new users joined social media every day during 2020

Download the report @ https://datareportal.com/

Google analytics Updates provide more control to marketers on how data is collected, stored, and used.

Google analytics Updates provide more control to marketers on how data is collected, stored, and used.

Publishers can now disable personalization, delete data and take advantage of other settings that impact the data privacy of consumers.

Advertisers can comply with privacy requirements from GDPR & California act.

Control ads personalization by geography.
Control ads personalization for your entire Analytics property.

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World’s most valuable brands – Amazon, Apple, Microsoft & others

Amazon is the world’s most valuable brand, according to the latest BrandZ rankings by WPP Kantar. Apple, MS, Google are in the next positions respectively.

Mastercard entered the top 10 list for the first time, seeing an 18% increase in brand value.

Retail was the fastest-growing sector in brand value.

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How Sony won the CES through its Vision S prototype Car?

Apple, One Plus, Samsung are some of the brands whose product launches are awaited globally with lots of interest, speculations of tech specs, PR & others.

At this year’s CES, Sony surprised everyone with a futuristic prototype car, Vision S. Sony emerged as a PR winner at the CES with the prototype car getting lot of reviews, news articles, social media & PR. Sony’s Vision-S was the genius PR piece by the company.

The car has 33 sensors loaded with many features for safety, speed, entertainment & others. No one would have expected that Sony would debut a prototype at the CES. Also show how tech companies are foraying into Auto technology.

Andorid auto has surpassed 100 million downloads on google play store now. Also amazon’s echo for auto devices is being launched in india now.

Shows how the technology will be a major factor in the cars in coming days as it will become next big frontier for the tech battleground.

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Apple, Google, and Amazon Top List of Global Brands in Interbrand’s Global brands of 2019

Apple, Google, and Amazon Top List of Global Brands in Interbrand’s Global brands of 2019

Apple’s brand value grew by 9%. From no. 4 to 10 are Microsoft, followed by Coca-Cola, Samsung, Toyota, Mercedes-Benz, McDonald’s and Disney.

Facebook No Longer Among Top 10 Best Brands Globally. Facebook has fallen to the 14th spot.

From 2001 to 2019 – how there is a paradigm shift in brand value.

Complete list at https://www.interbrand.com/best-brands/best-global-brands/2019/ranking/

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Google will now highlight links to individual podcast episodes in search results

Google will now highlight links to individual podcast episodes in search results

After the inclusion of podcasts in search results, now playable podcasts.

These will be playable podcast episodes in search results along with other results like video, text, images & others.

Google can now not only show results based on the podcast title/description but also able to understand & index what’s being talked in the podcast.

Impact – This also provide an avenue for SEO for podcasts now along with branding/visibility in search engines.

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Google keywords planner – New Features

Several new features introduced in the new Google keywords planner

More keywords for searching – upto 10
Keyword trends
Group keywords by theme
Add a new keyword idea to an existing campaign
Budget suggestion

Keyword trends will help ads with understanding how the words trending & using it for ads.

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BMW Films: The Escape – Featuring the All-New 2017 BMW 5 Series

BMW Films: The Escape – Featuring the All-New 2017 BMW 5 Series