Facebook launches Instant Articles & how it will help users, marketers & publishers?

With the increase in mobile browsing & consumption of news articles/content increasing, Facebook’s Instant articles will play an important role in which we read news on the mobile. Facebook has announced a partnership with top publications like NYT, national geographic & others where Facebook will actively host entire articles on behalf of news organizations. Some of the top benefits of the instant articles include

1) Fast and Responsive

Leveraging the same technology used to display photos and videos quickly in the Facebook app, articles load instantly, as much as 10 times faster than the standard mobile web.

2) Interactive and Immersive

Powerful new creative tools bring your stories to life. Instantly zoom into high-resolution photos and tilt to explore in detail. Watch autoplay video come alive as you scroll through the article. See where it all happened with interactive maps. Hear the author’s voice with embedded audio captions
3) Simple and Scalable

Using existing production tools and standard markup language, you can publish any type of article, from daily news coverage to longform features. Harness standard HTML and RSS feeds to scale entire content libraries in the Instant Articles format and provide a fast, interactive experience for all of your readers on Facebook.

4) Control and Customization

You maintain control over your content and your business model. Sell ads in your articles and keep the revenue. Earn comScore traffic credit and bring your own analytics tools. Customize how your brand identity is represented from News Feed into the article.

Nepal Earthquake – Role of Social Media in the Disaster Management

An earthquake measuring 7.9 has hit Kathmandu & other regions in Nepal & neighboring India. Thousands have been killed in Nepal & people have taken to social media for prayers & messages. Google has setup a 2015 Nepal Earthquake Person finder & Facebook has set up a safety check feature that allows people in Nepal to inform their friends if they are safe. Ministers & officials involved in the disaster team have also been sending messages on twitter, facebook & responding to people’s messages. However, some of the brands also utilized the earthquake to shamelessly promote their brands with messages. This has been criticized by social media & brands later on apologized for the goof up.

https://www.facebook.com/safetycheck/nepalearthquake/

https://google.org/personfinder/2015-nepal-earthquake/

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Salvation Army Uses #theDress to Raise Awareness on Domestic Violence

The Salvation Army in South Africa is using #thedress to spread message about domestic violence. The model sports bruises on her face & body. The caption reads “Is it so hard 2 see black & blue? 1 in 6 women are victims. Some of the tags used are 

Which Indian E-commerce Leads on Social Media? – Snapdeal, Flipkart, Yepme, Myntra, Jabong & others

The data by social media research firm, Simplify360, has been collected from over 57 eCommerce firms in India. Some of the factors taken into considerations are organic mentions, inorganic mentions, fan size & others.

Top 5 eCommerce website on Social Media is Flipkart, Snapdeal, eBay, Myntra & Jabong. Yepme is the leader on Facebook with 59,08,797 fans, top 3 players have 51% of voice share, Snap deal high on engagement.

Top 10 Most Mentioned Brands on Twitter in Q4 2014

Top 10 Most Mentioned Brands on Twitter in Q4 2014 – Some of the brands mentioned are facebook, Disney, Google, starbucks & others

A Bad Year For Twitter Investors

Infographic: A Bad Year For Twitter Investors | Statista
You will find more statistics at Statista

How to Create Presentations That Don’t Suck