Coca-Cola’s Social Media Guard video takes a look at how obsessed we have become with social media, sharing, mobile & other technologies that we have actually forgotten to share a real moment with others. It suggests that we need to put on Social Media guard – A big plastic cone surrounding our head. Then we can’t look down on our phones & have to look around, interact with people & enjoy with a can ok Coke.. World spends 4 millions years online every month.
During the 86th Academy Awards, Ellen DeGeneres Oscars selfie has become the Most Retweeted Post Ever. During the live show (8:30 p.m.-12:00 midnight ET) there were more than 14.7 million Tweets around the world containing terms related to the telecast of the event. The tweet has got 2,494,813 retweets & 1,233,198 favorites. After the show, @TheEllenShow’s follower growth was 47 times more than her average daily growth rate this year. Find out more Twitter stats about the show at Twitter’s blog
— Ellen DeGeneres (@TheEllenShow) March 3, 2014
Nandan Nilekani has been using social Media very effectively to connect with the public. The profiles on Facebook, Twitter, YouTube & LinkedIn are all verified showing that they are the official channels & thus increase the confidence of the users. Images are used effectively on twitter & facebook & this helps in more share/amplification/engagement. Facebook has 277K likes & 59.1 K followers on twitter. The official website is also very well designed showing Facebook/twitter feeds.
One can also signup by email to receive updates/newsletter.Social Media profiles are highlighted in the top of the website home page which increases engagement. YouTube has 516 subscribers & thousands of views for the website.
As the Android OS phones are more in number, a Mobile app can also be released to provide updates & push notification. One or two Image based networks like Pinterest/Tumblr/Instagram can also be used as images increase the sharing & also provides for more conversation. Using an official hashtag would also help increase the visibility.
With Social Media becoming a part of Brand’s Marketing activities, there are many challenges while executing the social media activities. Some of it are How to increase the shares of my posts, Time of posting, How to increase follower counts, Increase the amplification/reach/engagement & others. You can measure the social media effectivenesses of your campaigns using analytic tools. Google Analytics, Klout & others are some of the free tools available to measure the metrics. Facebook, Twitter, Google+, Linkedin, Youtube, Pinterest & others are some of the top social media networks to use in your marketing activities.
The chart below shows how facebook’s Whatsapp acquisition stands compared to other high profile tech acquisition. Facebook’s deal is the biggest one in the recent times followed by Google’s Motorola Deal. Social media space is seeing a lot of acquisitions. Facebook also bought Instagram for $1 Billion & is growing at a very good pace. Google has done many acquisitions recently in the Robotics, Internet of things & other areas.
Whatsapp handles more than 50 billion messages a day, 500 million images & has 450 million users. It has a very good market share of mobile messaging app in countries like India, Brazil & others.
You will find more statistics at Statista
Facebook will acquire popular mobile messaging app, Whatspp, for a total of around $16 billion, including $4 billion in cash and $12 billion worth of Facebook shares. There is also an additional $3 billion in restricted stock units to be granted to WhatsApp’s founders and employees. Official News from WhatsApp & Facebook. Some of the gains for Facebook will be
1) Over 450 million people using Whatsapp each month, with 70% of them active on a day. Facebook will have access to these millions of users outside of its huge market of US. Whatsapp is highly popular in India, brazil & other Asian countries where FB’s messaging app is yet to make huge inroads.
2) Messaging volume approaching the entire global telecom SMS volume. Millions of Images are handled by Whatspp which is way less when compared to other mobile apps & also Facebook. It is for the same reason of Images, Facebook purchased Instagram
3) Facebook’s idea of becoming a mobile company fits with the Whatsapp’s mobile messaging app. The deal will help Facebook get millions of users at a very reasonable investment & also to have a global reach.
Twitter has become a top social media platform to air views on the current events, lok sabha elections & other happenings in the country. The number of information requests & removal requests by the Govt. of India has gone up over the years as can be seen from the tables below.
19 Information requests in the 2nd half of 2013 as against less than 10 in the first half. Similarly the removal requests have gone up as well. The removal requests – court order shows the power of twitter in the social media space. Tweets withheld has increased to 13 in the last half of 2013. Some of the other countries which have made requests include US, UK, Mexico, Japan & others.
India 272+ Campaign is an initiative to help BJP’s Mission towards gaining a majority in Lok Sabha elections. With Lok sabha elections nearing, all the political parties have logged onto digital marketing & social media activities to woo the voters. India 272+ is a unique campaign by BJP which represents the number of seats needed to gain majority & form govt. Facebook, twitter & Google+ profiles have been created to gain visibility in social media.
Facebook has got 267K likes & 22K followers on twitter. The website has been updated with latest news, trending in social media & live stream. Pictures play an important role in social media & having an official instagram, flickr, Tumblr & Youtube accounts would have increased visibility for the campaign.
Esurance, which ran the Advt after the superbowl, got more than 2 million tweets for the hashtag #EsuranceSave30. 200,000 of those tweets came in the first minute after the advt. They are awarding a cash of $1.5 Million to the lucky winner. Esurance, an American auto insurance company, also increased its follower count after the ad. The brand was trending on Twitter & this is a very creative way to reduce the ad spend and also to increase the social media presence.
Facebook has turned 10 & with more than 1 Billion members, facebook is a treasure trove for brands. Brand pages help connect with their fans, post updates, get feedback & for other activities. Marketers have been using facebook for various activties. To announce products, promotions, feedback & other activities. The period of data collection is from December 1, 2013 to January 1, 2014. Some of the important parameters are fan growth, fans, engagement figure, engagement rate, share of engagement & others. The list includes India’s most successful brands on facebook. Top 30 facebook pages by engagement are MTV roadies, bewakoof.com, samsung mobile india & others.