Amazon recently snatched up film production company Metro-Goldwyn-Mayer (MGM) for around 8.5 billion US dollars.
Only the takeover of the organic supermarket chain Whole Foods in 2017 was more expensive for Amazon at $13.7 billion.
Big tech companies – Amazon, facebook, microsoft, alphabet – going for big acquisitions to diversify into different areas.
MGM’s acquisition will boost Amazon’s prime videos.
Source : https://www.statista.com/chart/24941/amazon-acquisitions
Facebook Blocks Australian News – Restricting sharing news on the Feed
Australian news organizations had their posts removed from Facebook in a retaliatory action that has also affected other pages
Facebook’s restricting Australians from sharing news & this has created a big argument on the impact of tech on journalism & users.
What’s Next: Social Media Trends 2020
Demanding a more seamless and cohesive buying journey, brands explored integrating the new commerce options being developed by the social networks. As a result, social media is shifting from merely being an inspiration or education channel to a full storefront experience.
Apple, Google, and Amazon Top List of Global Brands in Interbrand’s Global brands of 2019
Apple’s brand value grew by 9%. From no. 4 to 10 are Microsoft, followed by Coca-Cola, Samsung, Toyota, Mercedes-Benz, McDonald’s and Disney.
Facebook No Longer Among Top 10 Best Brands Globally. Facebook has fallen to the 14th spot.
From 2001 to 2019 – how there is a paradigm shift in brand value.
Complete list at https://www.interbrand.com/best-brands/best-global-brands/2019/ranking/
TikTok Analytics – By switching to a Pro account, TikTok’s analytics dashboard can be accessed
By going to your profile settings and through the Manage My Account option, move to Pro account.
Following Analytics on Tiktok is available
Profile overview – Video views, profile views
Content insights – Total views, top shares, Audience types & others.
Follower insights – Follower count
Facebook Rolling Out New Types of Interactive Mobile Ads
1) video poll ads to Facebook mobile Feed – Helps users & brands with interaction. Poll ads in Feed drive increased brand awareness and conversions.
2) AR Ads – TO open beta for AR Ads globally this fall. With several internet users trying an AR experience created by a brand, AR ads will open up a new opportunity for marketers.
3) Playable Ads – Allows users to play a game to drive downloads, conversations and brand objectives.
Time People Spend on Social Media in 2019
2 hrs & 23 mins per day on social media
Roughly 45% of world’s population use Social media
Avg. time / day by platform – FB @ 58 mins, Instagram @ 53 mins via Socialmediatoday
Top 5 countries – Ph, Br, Columbia, Nigeria & Ar
A good report by Socialbakers on the influencers marketing trends 2019
3 types of social media influencers – Micro, Macro & Celebrity
Top brands mentioned by influencers the most – Daniel Wellington, Walmart & others.
Influencer marketing is projected to become a 10 billion dollar
market by 2020.
More at Socialbakers
Instagram is rolling out in-app check-out feature for e-commerce brands
With a majority of product discovery to sales happening on Amazon, other top tech brands are racing to drive users towards the conversion funnel.
Now instagram has rolled out an in-app checkout for e-commerce brands so users can purchase without leaving the app. Checkout on Instagram button whenever a user clicks on a product tag within an image
Some brands are Prada, Zara, Uniqlo & others.
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