HEINZ: Instagram Posts You Can Eat

Heinz, has launched a campaign called “Irresistible Posts” in Sao Paulo that uses geolocation to target local users looking at Stories in Instagram around lunch time. Serving up delicious burgers made by chef Santi Roig from Underdog Meat & Beers restaurant.

Swiping upward triggered the ability to order the contents of the post. Which Heinz would then deliver to them in a personalized box

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Understanding Pinterest Analytics

Understanding Pinterest Analytics

Who’s top of the Facebook league? – Man U, Chelsea, Arsenal

when it comes to Facebook, Man U is in front. Man U is at the top of the table.

Infographic: Who's top of the Facebook league? | Statista
You will find more statistics at Statista

Facebook advertising & How to use it

Facebook advertising & How to use it

Which Social Networks Do Advertisers Rely On?

When it comes to social media advertising, Facebook is by far the most popular network of choice. Behind the market leader however, things are less clear. According to a research report by Social Fresh, Instagram is quickly gaining popularity among marketers and could soon take Twitter’s place as the second most important social advertising channel.

Infographic: Which Social Networks Do Advertisers Rely On? | Statista
You will find more statistics at Statista

Twitter Falls Behind in Terms of Mobile Engagement

According to comScore data, an average user in the United States spent less than 3 minutes a day using Twitter on mobile devices in the fourth quarter 2015 – Facebook sees 10 times that engagement, as our chart illustrates. To make things worse, Twitter’s mobile engagement has been declining for seven straight quarters until the end of 2015 and supposedly continued doing so in the first three months of 2016.

Infographic: Twitter Falls Behind in Terms of Mobile Engagement | Statista
You will find more statistics at Statista

40 Inspiring Social Media Case Studies

This slideshare highlights 40 mini case studies of businesses in Singapore that have stood out by implementing creative social media marketing campaigns.