Twitter Falls Behind in Terms of Mobile Engagement

According to comScore data, an average user in the United States spent less than 3 minutes a day using Twitter on mobile devices in the fourth quarter 2015 – Facebook sees 10 times that engagement, as our chart illustrates. To make things worse, Twitter’s mobile engagement has been declining for seven straight quarters until the end of 2015 and supposedly continued doing so in the first three months of 2016.

Infographic: Twitter Falls Behind in Terms of Mobile Engagement | Statista
You will find more statistics at Statista

40 Inspiring Social Media Case Studies

This slideshare highlights 40 mini case studies of businesses in Singapore that have stood out by implementing creative social media marketing campaigns.

‘Peace for Paris’ image spreads on social media

A simple drawing that overlays the Eiffel Tower with a peace symbol was widely shared on social media. To show their sympathy with the victims.

//platform.twitter.com/widgets.js

Analysis of Social Media Profiles of Indian Banks – HDFC, ICICI, AXIS, SBI, Kotak Mahindra & others

Social Media plays an important role for banks in connecting with the customers. Some of the top reasons why banks are using social media have been listed in the chart below.

As more and more people utilize social media, customers increasingly expect banks to offer services via these platforms.

Digital Statshot India – Digital, Social & Mobile

350 million active internet Users
134 million active social media users
590 million unique mobile usres

Social Media Analytics For Twitter, FB, Pinterest, Youtube, Slideshare, Linkedin, Tumblr, Flick, WordPress, Blogger, Vine, Google+ & Instagram

Social Media Analytics For Twitter, FB, Pinterest, Youtube, Slideshare, Linkedin, Tumblr, Flick, WordPress, Blogger, Vine, Google+ & Instagram

How Marketers can use Periscope & Meerkat to improve Customer Relationship Management?

With Videos taking a center stage in the digital marketing activities & engaging with the customers, Periscope & Meerkat provide a great opportunity for marketers to engage with the customers. Some of the ways in which these can be used to connect with the customers include

1) Provide product/service demos. This would help customers understand & learn more about your product/service

2) Use these services to broadcase Industry trends, market inforrmation & other related news

3) Connect with a customer & broadcast it to your audience

4) Participate with other industry leading experts on your area & share comments

5) Provide info about your periscope/meerkat videos on other social media channels with hashtags & links
6) Grow your audience base by collecting the email ID’s of the viewers & sharing the info about your future live acts.

7) Live streams are also available on the web now & can be braodcast to a larger audience

periscope
periscope