There are several million mini-programs embedded in the WeChat app today
Microsoft launches Microsoft Advertising health blog dashboard
A monitoring dashboard for the uptime and system status of the Microsoft Advertising applications, platform and APIs.
No need to contact Support teams to ask if there is a problem. Shows the status of the ad console web interface, the ads editor, the mobile apps, the ad delivery, editorial, reporting systems, and the ad insight API, bulk API, campaign management API, billing API, customer management API and reporting API.
Google’s new insights page in Google Ads & performance Max campaigns
New Insights page in Google Ads to give custom insights specific to your business.
A trends section that shows current and emerging search demand for the products or services related to your business.
Performance Max run across all inventory. Performance Max campaign ads will be eligible to serve on the Display Network, YouTube, Gmail, Discover, Search etc & newest automated campaign type.
Bing Officially Rebrands As ‘Microsoft Bing’
Microsoft is officially rebranding its Bing search engine as ‘Microsoft Bing,’ with a new logo and new colors.
Updated Bing.com homepage, which features the Microsoft logo
Bing Ads’ was changed to ‘Microsoft Ads’ last year.
Google rolls out call recording, to Listen to Call Ads
This allows advertisers to know whether they’re getting good leads from call ads
To use call recording, you have to enable it in your Google Ads account.
Reports from the top menu.
Select Predefined Reports > Extensions > Call Details.
How People Use Google Search -New User Behavior Study
Some of the Key Findings:
Only 9% of Google searchers make it to the bottom of the first page
19% of searchers click on a Google Ad during their search.
Only .44% of searchers go to the second page of Google’s search results.
The average search session takes 76 seconds to complete
Google introduces new Options for retailers to control how their crawled product information appears on its search engine
“nosnippet” robots meta tag
“max-snippet:[number]” robots meta tag
“max-image-preview:[setting]” robots meta tag
“data-nosnippet” HTML attribute
Check out google blog on how to implement these tags for controlling the listings
Google analytics Updates provide more control to marketers on how data is collected, stored, and used.
Publishers can now disable personalization, delete data and take advantage of other settings that impact the data privacy of consumers.
Advertisers can comply with privacy requirements from GDPR & California act.
Control ads personalization by geography.
Control ads personalization for your entire Analytics property.
Amazon is the world’s most valuable brand, according to the latest BrandZ rankings by WPP Kantar. Apple, MS, Google are in the next positions respectively.
Mastercard entered the top 10 list for the first time, seeing an 18% increase in brand value.
Retail was the fastest-growing sector in brand value.
Adobe Experience Platform Web SDK, a client-side JS library that replaces four SDKs that Adobe Experience Platform customers had to implement individually to synchronize all their data requiurements.
Currently, Experience Cloud solutions (i.e. Adobe Cloud Identity Service, Adobe Analytics, Adobe Target, and Adobe Audience Manager) require multiple libraries, which can be replaced with this new SDK.
Adobe Experience Platform Web SDK collects website event data in a simple name-value pair as part of implementation.