Microsoft’s Clarity – Free Website Analytics tool

Microsoft’s Clarity – Free Website Analytics tool

Tool shows exactly what users are doing on your site while respecting their privacy.

Clarity shows you which parts of your website get the most and least engagement and it provides an invaluable interface for debugging.

Following are some of the ways in which tool can be used

Session playbacks
Heatmaps
Insights dashboard

(https://clarity.microsoft.com/)

Google Analytics 4 – new Google Analytics

A new, more intelligent Google Analytics that builds on the foundation of the App + Web property. By applying Google’s advanced machine learning models, the new Analytics automatically alerts on significant trends in your data – like products seeing rising demand because of new customer needs.

To create audiences to reach higher value customers and run analyses to better understand why some customers are likely to spend more than others. A deeper integration with Google Ads, helps create audiences.  How customers interact with business & others.


Read more at https://blog.google/products/marketingplatform/analytics/new_google_analytics/

Now measure WeChat Metrics through Adobe Analytics

Adobe’s latest version of the Adobe Experience Platform Mobile SDK has been udpated with functionalities that helps track & measure behaviour within WeChat Mini Program apps.

Wechat’s mini program helps brands create services & apps all within the Wechat ecosystem. This has become a great hit in China with over 2.3 million Mini Programs in more than 230 categories.

Good move by Adobe in providing analytics for wechat mini programs as this brands to connect the overall customer journey. Also by enabling ECID & CDA, helps brands to get a deep level analysis on the devices types as well & how they interact across the apps.

wechat

Google Analytics – App+Web Measurement

Google Analytics new way to measure apps and websites together for the #first time in Google Analytics.

Some new updates are

1) introducing a new property type – App + Web, for a unified reporting

2) Measure across app & web – KPI’s like referrals, UV’s, channels & others

3) New Event measurement – for measuring Page views, scrolls, site search & others

4) Cross Platform Analytics – Drag/Drop adhoc analysis, funenls & path analysis

will be available to all Analytics and Analytics 360 accounts in beta in the coming weeks. Firebase SDK still need to be implemented in the app for app data

These are some significant changes which google analytics will be bringing in recent times. Will help a lot with unified reporting2019-07-31-2.max-1000x1000

Google Manufacturer Center – New Analytics

Google Manufacturer Center allows manufacturers to provide better and more accurate information about their products to improve the shopping experience on Google.com, and other Google services.

GMC has now improved its analytics covering product performance that are different from what’s available through any other Google Ads platform. New includes

Top products with shared impressions
top search terms
Direct connections between products and search terms.
New data views for products,
new insights into the competitive landscape for PLAs,a.jpg

Understanding Pinterest Analytics

Understanding Pinterest Analytics

How to do Dynamic Remarketing Through Google Analytics?

Remarketing with GA allows advertisiers to create remarketing lists using GA’s dimensions & metrics. Now it is possible for a deeper remarketing integration between AdWords and Google Analytics. This integration helps retailers to have access to detailed product level reporting. Dynamic remarketing considers each customer as unique & ads can be created connecting visitors with their past shopping experiences on the site. As the ads are based on users past actions, these ads will perform better.

Steps for Dynamic Remarketing

1) Create remarketing lists using GA
2) Update your tags to track Product ID, Cart Value, and Page Type as custom variables (or dimensions)
3) Enable the Dynamic Link in Admin > Property > Dynamic Attributes.
4) Create a Dynamic Remarketing Display campaign in AdWords

Google Analytics Solutions Gallery has a remarketing starter list and can be downloaded from there.

Source: Google Analytics Blog

GA remarketing

GA remarketing

Web Analytics – Analysis & Insights to Drive Traffic & Leads

Web Analytics helps you understand how the visitors are navigating your site, the keywords searched in search engines, referrers, social media, campaign performance & other. There are several analytical tool available which provide a wide amount of information. This data can be used to improve the performance of the website. A java script code implemented in the pages send the information to analytics service providers & provide the data in the form of a report or dashboard.