Google Universal Analytics

With the growth of mobiles, tablet devices & others, it has become challenging to understand analytic data from multiple sources & use it effectively. Google’s universal analytics helps business address many such concerns easily. Universal analytics is the evolution of Google analytics. Universal analytics helps in online/offline data sync, performance of the mobile apps, how customers interact via an array of devices & others. It uses analytics.js tracking code & paste it to head section of the website. The javascript library has been changed to analytics.js from ga.js. Google Tag Manager can also be used to implement Universal Analytics. Some of the other features available include multi platform tracking, custom dimensions & metrics, select new feature releases & others. Google has been very active in improving the features of Google analytics & adding new features.

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Mobile App Crashes Analytics

Mobile app crashes metrics provides information which helps provide better apps, more monetization & proper use of resources. Through the measurement, data will be updated every time there is a crash. Also crashes can be measured across various versions. This helps in understanding which version is stable. The app crashes can be divided among various platforms like iphone, andorid, Blackberry & others.

More in depth analysis can be made by analyzing crashes at the device level like Samsung Galaxy, Apple iphone & other makes. Whether crash is happening at the server level or due to the mobile phone problem can also taken into consideration. Ads are also served through apps. This also needs to be monitored to find out if clicking the ads is causing crashes.

Google Analytics Real Time, Premium Accounts & Webmaster Tools

Google analytics has introduced real time data. This helps provide stats as it happens on the website. One can see the no. of visitors active on the site. It helps in social media measurement as to how many people visit through a twitter link, how many visitors are on the blog & etc. This is a siginificant step for GA moving towards real time data.
Also GA has introduced premium which provides higher level of data, advanced tools & many other features. They will have access to more tools, customer support for customized implementation & others.
Webmaster tools data can now be accessed in GA. This is available under search engine optimization. By linking both the accounts, one can get the webmaster tools data in GA. More details are available at Google Analytics Blog

Tracking Mobile Analytics

With the rise of mobile devices & tablets, more & more people are browsing the net on mobile. It becomes imperative to track the mobile analytics to better reach the customers. Now many analytic packages come with tracking mobile & tablet devices. Google analytics has also introduced tracking mobile devices. Some important data include type of mobile device, java script enableled, browser, traffic, how the web page renders on the screen & others. Some of the companies have developed a very well mobile site. ipad, iphone, android, blackberry, windows & others are some of the top mobile based devices.

Google Search Preview Traffic in Analytics

Google’s search preview option gives a preview of the website. This is a nice feature particularly when you are searching something specific & no need to open all the sites. Google search preview executes a javascript to show the previews & for the last few days since the launch this is showing up as a page view in the analytic programs. This might not influence the total traffic of the website since this is a very small percentage of the total traffic.

Web Analytics for Measuring Video Stats

With the rapid rise of youtube & other video sharing sites, videos have become a novel way of promoting products, services & info. Some of the videos have millions of views & thousands of comments. Also google is showing videos for many keyword searches. Web analytics for video stats would help get important info about the videos. Some of the top parameters to look for in video analytics include: 1) No. of comments 2) No. of views 3) Keywords for which video is appearing 4) Rating for the video 5) How long the video is viewed 6) how fast the video loads particularly in places with slow connection 7) No.of times video is downloaded. Videos should be optimized properly with great titles as it helps rank in search engines.