Google Search Console – How to use it for tracking & improving your App?

Using Google search console, you can find out how Google treats & understands your app content in its search results. Using the stats from the search console, you can improve your app for better traffic, downloads & others.

Add your app to Google search console through entering your app name: android-app://com.example to search console. This data is shown to authorized app owners only.

Connect your site to your app by associating your site with your app. It helps with understanding and ranking the app content better.

The new Search Analytics report provides detailed information on top queries, top app pages, and traffic by country. You can also filter it by country, device, search type & others to drill down for further information.

Cross check which content from your app actually matches with the content from search & getting more clicks. If they are matching, users are finding the content good else navigation need to be restructured or content needs to be fine tuned for better user experience.

search console
search console

Facebook launches Instant Articles & how it will help users, marketers & publishers?

With the increase in mobile browsing & consumption of news articles/content increasing, Facebook’s Instant articles will play an important role in which we read news on the mobile. Facebook has announced a partnership with top publications like NYT, national geographic & others where Facebook will actively host entire articles on behalf of news organizations. Some of the top benefits of the instant articles include

1) Fast and Responsive

Leveraging the same technology used to display photos and videos quickly in the Facebook app, articles load instantly, as much as 10 times faster than the standard mobile web.

2) Interactive and Immersive

Powerful new creative tools bring your stories to life. Instantly zoom into high-resolution photos and tilt to explore in detail. Watch autoplay video come alive as you scroll through the article. See where it all happened with interactive maps. Hear the author’s voice with embedded audio captions
3) Simple and Scalable

Using existing production tools and standard markup language, you can publish any type of article, from daily news coverage to longform features. Harness standard HTML and RSS feeds to scale entire content libraries in the Instant Articles format and provide a fast, interactive experience for all of your readers on Facebook.

4) Control and Customization

You maintain control over your content and your business model. Sell ads in your articles and keep the revenue. Earn comScore traffic credit and bring your own analytics tools. Customize how your brand identity is represented from News Feed into the article.

The SoDA Report : 2015-16 Digital Outlook Study

Introduction to the 2015-16 Digital Outlook Study Conducted by SoDA in partnership with Econsultancy, the 2015-2016 Digital Outlook Study reveals some intriguing & challenging trends.
Marketing Mediums Merging. Content marketing, SEO, PR, social media are all blending into one skill set. No longer is there a need for numerous boutique agencies, as such disciplines are all inter-dependent upon each other with today’s techniques.
Globally, 46.9% of respondents indicated they were either a) reallocating more budget into digital from their existing marketing spend or b) increasing digital budgets while also increasing their overall marketing spend.

Ford India – Figo Aspire #WhatDrivesYou Campaign

Ford is launching Figo Aspire this year & as part of the launch has a campaign called What Drives You? Ford has roped in Farhan Akthar, bollywood actor & director, for the campaign. TVC has already started airing on channles & on the digital side, a microsite for the campaign has been created. You can participate by Simply telling in about 50 words or less what drives you for your chance to experience something surprising, driven by the Figo Aspire.

Filmed experiences, photo moments & tweet mentions have been included as part of the campaign. We’re all driven by different things that inspire us to go further every day, both personally and professionally. So what drives your goals, dreams, aspirations or inspirations, big or small? Family? Creativity? Helping others? Sports?

This is a creative way of launching a new car & with the auto market getting crowded, asking users to find out what drives them in their daily lives. Facebook, twitter conversations surrounding the campaign is driving the users to the campaign microsite.

https://twitter.com/fordindia
https://www.facebook.com/FordIndia

The most-watched Netflix originals – Daredevil, House of Cards

Infographic: The most-watched Netflix originals | Statista
You will find more statistics at Statista

Old Spice Launches ‘Twitch’ Real-Life Game

Old Spice as part of their new ‘Nature Adventure’ campaign has created a real-life Pokémon where they give full-control of a human being, to the Twitch audience. This is for 3 straight days, 24/7, where he is contractually obliged to do anything the internet wants him to do in forrest in which he has been placed.

Nepal Earthquake – Role of Social Media in the Disaster Management

An earthquake measuring 7.9 has hit Kathmandu & other regions in Nepal & neighboring India. Thousands have been killed in Nepal & people have taken to social media for prayers & messages. Google has setup a 2015 Nepal Earthquake Person finder & Facebook has set up a safety check feature that allows people in Nepal to inform their friends if they are safe. Ministers & officials involved in the disaster team have also been sending messages on twitter, facebook & responding to people’s messages. However, some of the brands also utilized the earthquake to shamelessly promote their brands with messages. This has been criticized by social media & brands later on apologized for the goof up.

https://www.facebook.com/safetycheck/nepalearthquake/

https://google.org/personfinder/2015-nepal-earthquake/

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