Moving to HTTPS – is it a bane or boon for SEO?

Moving your site to HTTPS has its own advantages & disadvantages from a SEO point of view. There are many challenges associated with moving to HTTPS. It involves a series of 301 redirects. These redirects are usually associated with loss of link equity resulting in loss of rankings. Google is also emphasizing on switching to HTTPS & data has to be evaluated to see if the win/loss gain from switching.

Another problem is the loss of referral data. Referral data plays an imp role in finding who is the referrer, what kind of site & others. No referral data is sent when traffic is refereed from a HTTPS to non HTTP site.

Meta referrer tag can be used to send data in such situations. Traffic remains encrypted & HTTPS can also be used.

Source : https://moz.com/blog/meta-referrer-tag

Onsite SEO in 2015: An Elegant Weapon for a More Civilized Marketer from Rand Fishkin

From Rand Fishkin’s Slideshare

how Onsite SEO is advancing and the future elements of how marketers will optimize their content and pages.

Turkish Airlines: World’s First Periscope Flight

Turkish Airlines created the world’s first live-streamed “Periscope” flight around the world, as they took viewers on a behind the scenes journey powered by Periscope to their social audience.

The Turkish Airlines Periscope flight started from a live streaming at the Crew Garden in Istanbul Ataturk Airport, where pilots and flight attendants relaxed before boarding the plane.

The broadcasting then moved to the aircraft itself and followed the crew’s preparation, including exterior checks. After that, the real journey began: thanks to Turkish Airlines’ onboard Wi-Fi system, live images of the crew at work while flying over the North Atlantic Airspace were broadcasted live, allowing people to take a sneak peak also in the Crew Rest Departments, an area which is usually out of bounds for normal travelers.

Viewers rose to the peak when the flight went live from the US airspace and Turkish Airlines started asking viewers to guess where they were about to land. At last, this exceptional journey ended with the farewell of the crew from Times Square, in New York City.

Getting Digital Right 2015 – Millward Brown Digital Report

Getting Digital Right 2015 is the 2nd annual look at the state of digital marketing by Millward Brown Digital, WPP’s market research division. Survey from over 400 marketers spanning brands, media companies, and agencies, have been summarized in the report. Some of the findings of the report are

1) transforming Big Data into intelligent Decisions is the #1 Opportunity for Marketers in 2015

2) Prioritizing Digital Best Practices is the hallmark of a strong Marketing research Program

3) Only 14% marketers are confident with Big Data usage at their work places

4)  Nearly 50% of brand marketers, and over 65% of media and agency marketers ranked the ability to reach target
audiences as a key factor in media budget allocation.

5)  67% marketers are adopting behavioral research to understand audiences and their actions, as a key to staying competitive

6) 70% of marketers would increase their budget in Digital, Mobile, and Social channels if ROI measurement was improved

Getting Digital Right 2015
Getting Digital Right 2015

June – The World’s First Smart Oven

June, the world’s first smart oven, where the more people that own it, the smarter it becomes.  Has been featured in the Wall Street Journal, Fortune, Forbes, CBS, Wired, TechCrunch, The Verge, Gizmodo, Engadget, Fast Company, CNET, Brit + Co, BuzzFeed, Mashable, Daily Mail UK, Fox News, Fusion, Cool Hunting, and more.

The June Intelligent Oven is a powerful and easy-to-use computer based oven that makes everyone a better cook.  An oven created by ex-apple employees, designed to be more powerful, smarter and more beautiful than all other ovens!

Wi-Fi connectivity for software updates, an in-built digital scale, Nvidia processors as the brains, touchscreen interface, plus an HD digital camera & others.

http://www.juneoven.com/

Maggi crisis on social media – How the Social Media Reacted?

Maggi fans took to social media to express their opinion about the brand. Most of the mentions were negative in nature. Among the platforms, Twitter was leading with maximum conversations around the brand. An overview of the kind of conversations that took place around Maggi in the social media sphere.

Google Trends Redesigned – Includes Real Time Data from 100 Billion searches per month

Google has announced the biggest expansion of Google Trends since 2012. Google Trends has been redesigned and will now show real-time data. Many of these changes have been done based on the feedback Google has got. The new site gives a faster, deeper and more comprehensive view of our world. Material Design has made its way into most of the company’s products.

You can now explore minute-by-minute, real-time data behind the more than 100 billion searches that take place on Google every month. You can find where in the world people are searching & what stories are searched. For any topic clicked on,trending queries related to it is also given.

On the new google.com/trends home page, real-time list of trending stories that are gaining traction across Google is given. Also info from Youtube & google news is taken into consideration.

For data journalists who want to do their own analysis, data sets on specific topics will be published google’s Github page.

google trends
google trends