Salesforce has released its 2nd annual report on marketing called as 2015 State of marketing. It includes the challenges facing, pressing issues, changes from 2014 to 15 & others.
84% of marketers plan to increase or maintain their spend in 2015. 38% of marketers plan to shift spend from traditional mass advertising to advertising on digital channels. 86% of senior-level marketers say that it’s absolutely critical or very important to create a cohesive customer journey.73% of marketers believe email marketing is core to their business. Social media & mobile are the key areas most would want to focus on.
India’s biggest beer, kingfisher(kf), has used oculus rift for creating a “beer coaster”. On the epic 10th anniversary of #KFOctoberfest, A free beer was given for those whose pulses raced the fastest, with the beer emerging from the dispenser during installation. Ad agencies, marketers, brands & others have been experimenting with new ways to connect with the customers & kf has used oculus rift to connect with customers.
Modi’s Make in India has become the biggest & fastest growing Digital Initiative with more than 2.1 billion impressions on social media. This is initiated by the Department of Industrial Policy and Promotion initiative. It adds a new member every 3 seconds on facebook & has created a ripple effect across all the digital platforms. It has more than 3 million fans on facebook. Twitter has also lakhs of follwers with several lakh views on youtube. The official website has also received millions of page views.