Land Rover: An Instagram Adventure Story

Instagram is fast emerging as a perfect spot for campaigns. Land Rover fans can enjoy two fictional, Instagram adventure stories. The first story is @SolitudeInSawtooth, follows the outdoor journey of a young couple as they explore Sawtooth National Forest in Idaho. 2nd Story is @BrotherhoodOfWonderstone follows two brothers as they embark on an expedition through Kanab, Utah.

Great landscape photos are seamlessly stitched together to form day-into-night scenes. Created by the guys at Y&R NYC. This is a very great Instagram campaign & shows how social media can be used to attract to the new generation

GoPro Is Growing at Breakneck Speed

This chart shows illustrates the revenue growth of action sports camera maker GoPro since 2012.

Infographic: GoPro Is Growing at Breakneck Speed | Statista
You will find more statistics at Statista

Most Valuable Brands in India – Tata, SBI, LIC, Airtel & others

The Brand Finance India 100 is an annual study conducted by leading brand valuation consultancy Brand Finance. This gives the info on which are the most powerful & valuable Indian brands. Tata remains the top Indian brand this year as its brand value exceeded US$15 billion for the first time. It is a top brand originating from India & has visibility across the globe. Others in the list include SBI, LIC, Airtel, Reliance, Indian Oil, Infosys, L&T, HCL and ONGC.

The list includes companies from E-commerce, Heavy Engineering, Pharmaceuticals, Automobiles, Telecoms, Banking & others. Flipkart, Micromax & others which represent the new Indian startup culture is also in the list & shows how the new breed of companies are gaining momentum

How PayPal Measures Up Against Other Tech Giants – Google, Apple, Microsoft & others

Infographic: How PayPal Measures Up Against Other Tech Giants | Statista
You will find more statistics at Statista

PayPal has started trading on the NASDAQ on Monday morning. The company’s valuation, just below $50 billion. Shows how PayPal measures up against other big names in the tech industry in terms of market capitalization.

Apple Watch – Heart Rate Powered Tinder App

Hands Free Tinder. A new Apple Watch app that lets you find your perfect match. This is done by analysing your heart rate on each potential partners profile photos and then automatically swipes left or right for you. Created by T3.

Moving to HTTPS – is it a bane or boon for SEO?

Moving your site to HTTPS has its own advantages & disadvantages from a SEO point of view. There are many challenges associated with moving to HTTPS. It involves a series of 301 redirects. These redirects are usually associated with loss of link equity resulting in loss of rankings. Google is also emphasizing on switching to HTTPS & data has to be evaluated to see if the win/loss gain from switching.

Another problem is the loss of referral data. Referral data plays an imp role in finding who is the referrer, what kind of site & others. No referral data is sent when traffic is refereed from a HTTPS to non HTTP site.

Meta referrer tag can be used to send data in such situations. Traffic remains encrypted & HTTPS can also be used.

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Onsite SEO in 2015: An Elegant Weapon for a More Civilized Marketer from Rand Fishkin

From Rand Fishkin’s Slideshare

how Onsite SEO is advancing and the future elements of how marketers will optimize their content and pages.