Google Ads launches auto-applied recommendations. This an opt-in feature, and you can choose from over 17 recommendations to apply automatically within the Google Ads setting. Auto-applying recommendations will not impact your budget.
Google’s new audio Advt creation tool, Audio Mixer, for Display & Video 360
With Audio Mixer, marketers are able to upload multiple tracks including music, sound effects and voice.
Also audio inventory in google marketing platform Marketplace for running audio ads on iHeart, Pandora, SoundCloud (global), Spotify & others.
Google rolls out call recording, to Listen to Call Ads
This allows advertisers to know whether they’re getting good leads from call ads
To use call recording, you have to enable it in your Google Ads account.
Reports from the top menu.
Select Predefined Reports > Extensions > Call Details.
Google’s new Ads Data Hub – For insights and reporting
Link your Google Ads, Campaign Manager, and Display & Video 360 accounts to Ads Data Hub, to help you analyze data more quickly and easily. Data from CRM & other marketing databases can also be included.
Built on infrastructure from Google Cloud/BigQuery, Ads Data Hub provides detailed, impression-level data about media campaigns across devices.
Ads Hub @ – https://developers.google.com/ads-data-hub
Facebook Rolls out a new Experiments section in Ads Manager by integrating various testing options into one place
To improve the campaign performance – requires a lot of testing, what works better, what doesn’t, audience creation & others. To address all these issues from a single section, FB has rolled out a new Experiments section in Ads Manager.
The new section allows 4 new types of tests – A/B Tests, Holdout Tests, Brand Surveys, and Campaign Budget Optimization Tests.
A/B tests can be used to compared manual and automated optimizations.
Holdout tests can help with conversions that are driven by their ads.
Facebook Rolling Out New Types of Interactive Mobile Ads
1) video poll ads to Facebook mobile Feed – Helps users & brands with interaction. Poll ads in Feed drive increased brand awareness and conversions.
2) AR Ads – TO open beta for AR Ads globally this fall. With several internet users trying an AR experience created by a brand, AR ads will open up a new opportunity for marketers.
3) Playable Ads – Allows users to play a game to drive downloads, conversations and brand objectives.
Conversion tracking now part of the campaign creation process in Google ads.
Google Ads to let users set up conversion tracking during the campaign creation process now. Earlier, users had to set up conversion tracking after setting up a campaign.
When creating a campaign, now conversion tracking is part of the process.