Search Ad revenue hits a record $84.4 billion in 2022 – IAB’s Internet Advertising Revenue Report’ 2022

Digital Audio Had Strongest Growth Rate Of Any Media In 2022, due to growing advertiser interest in podcasting & ad-support streaming music.

Digital audio’s growth rate was larger than that of digital video (19.3%), digital display ads (12%), or search (7.8%)

Internet advertising revenue growth slowed in 2022. Between 2021 and 2022 internet advertising revenues grew 10.8% (YoY) totalling $209.7 billion.

Programmatic advertising continues to grow with revenues to a total of $109.4 billion. Social media revenues saw a slow down in growth.

Advertising budgets in 2023 continue to migrate to retail media networks as they offer advertisers access to first-party data.@ https://www.iab.com/wp-content/uploads/2023/04/IAB_PwC_Internet_Advertising_Revenue_Report_2022.pdf

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Microsoft Advt – New performance metrics

Microsoft Advt – New performance metrics

new metrics to provide insights on where ads appear on search result pages & how to improve the performance.

Some are

Top impression share
Top impression share lost to rank
Top impression share lost to budget

With these, MS advt is closer to Google ads wrt to the data available to measure the ad performance.

Salesforce’s 2015 State Of Marketing Report – What Marketers Should focus on?

Salesforce has released its 2nd annual report on marketing called as 2015 State of marketing. It includes the challenges facing, pressing issues, changes from 2014 to 15 & others.

84% of marketers plan to increase or maintain their spend in 2015. 38% of marketers plan to shift spend from traditional mass advertising to advertising on digital channels. 86% of senior-level marketers say that it’s absolutely critical or very important to create a cohesive customer journey.73% of marketers believe email marketing is core to their business. Social media & mobile are the key areas most would want to focus on.

Can be Downloaded from Salesforce Website

Top business challenges are

1) New busiess devpt
2) Quality of leads
3) Current Mktg trends & tech

The three technologies most critical are

1) Mobile applications (57%)
2) Marketing analytics (54%)
3) CRM tools (54%)

2015 State of marketing

The Must Read SlideShares of 2014 – Best of the 2014 Slideshares

MTS India uses “Internet Baby” (#MTSInternetBaby) for 3GPlus Advt

MTS India latest advt features the “internet baby” for its 3Gplus data network. The ad has been created by Creativeland Asia. Today’s net gen are restless & have no patience waiting for the net to load. The internet baby arrives all of a sudden & snatches the father’s tablet. It then searches for ‘how to cut the umbilical cord’ & cuts it. The baby takes a selfie with the nurse & also broadcasts a video. MTS uses “Born for the internet. MTS 3GPlus Network” for the advt.

This is a very creative advt in India & stresses on how fast its 3G plus data network is. Indian advertisers are using babies for their advt in the recent years. Evian’s Baby & me is very well known advt featuring babies.

Viral Video of Mercedes-Benz TV: MAGIC BODY CONTROL TV commercial “Chicken”

100 Beautiful Slides from #CannesLions 2013

Dunkin Donuts #IceDD Contest on Twitter’s Vine

Dunkin Donuts is using Twitter’s Vine for its latest campaign. This is a very creative campaign given that it is using Vine. It is encouraging its fans to show how the coffee house puts a pep in their step. Fans can show their 6 second vine video how the DD Iced coffee keeps them active. The videos should be included with the hashtag #iceDD. The winner will walk away with a full year supply of free Coffee.

Twitter is the brain behind Vine, the video sharing app that lets users create 6 second videos. Many brands have already jumped into the Vine for their marketing activities. Brands are exploring creative ways to reach fans & engage. Videos provide fans to express themselves & let their creative juices flow. Here is one of the links to Dunkin Donuts Vine video.

SoDA Digital Trends 2013 Report

The SoDA Report (Volume 1, 2013) from Society of Digital Agencies

Society of digital Agencies annual Digital Marketing Outlook Survey. This provides the digital marketing outlook for 2013. There is a wealth of information on consumer markets, digital marketing budgets, innovations happening in digital space & others. As the internet penetration is increasing along with online commerce, companies are shifting towards digital marketing & also to increase their visibility.

eBay India Brand Campaign – Want it get it

With the booming of online shopping in India, eBay India has launched integrated brand campaign aimed at giving a push up to the Ebay India brand in the Indian online shopping space. Several new comers in the field like Flipkart, Jabong, Snapdeal & others have been runnings TVC for quite some time. TVC’s show people wanting to purchase a product & is being told by another about the great deals on Ebay India. Want it, Get it is the theme of the promotion. Ebay is one of the oldest entrants in Indian online shopping space.

Indian online shopping market has been growing rapidly & they are making great strides in tier-2 & tier-3 cities. Online shopping offers the convenience of variety, price & easy shopping. With different kinds of financing options, online shopping is becoming a big industry.