TCS GenY Survey 2012-2013 : Digital Habits of High School Students in India

TCS GenY Survey 2012 consisted of 17478 students in 12-18 year old group spread across 14 cities In India. This has been classified into Metros & Mini Metros. Metros involve Bangalore, Chennai, Delhi, Hyderabad, Kolkata and Mumbai & non Metros involve Ahmedabad, Bhubaneshwar, Cochin, Coimbatore, Indore, Lucknow, Nagpur and Pune. 1660 schools participated in the survey. This survey reveals great wealth of information about the Digital Habits of High School Students in India. The period of the survey was Aug 2012 to Dec 2012.

Some of the survey findings are

1) Mobiles have become the principal device high schools students own across India & Metro. While in Mini Metro, it is the Home PC.
2)Tablet is the favourite gadget.
3)Samsung is the market leader in brands followed by Nokia, Apple, HTC
4)Android is the leading OS with Windows & iOS in the race as well
5)Facebook is the top social networking space used. Google+, Linkedin & Twitter among others.
6) Online shopping gets younger. 4 out of 10 children are shopping online today.

Access the complete study at TCS website



Coco-Cola India’s Coke2Home – Order Cola Online in India

Online e-commerce which has taken off in a big way in India in the last few years is attracting Big players into the field. Coco-Cola has entered the food e-commerce in India with its site This is currently available in Ahmadabad Municipality Corp only. Businesses can also place bulk orders & energy drinks, juice drinks, mixers, soda & packaged drinking water are available. Minimum order for delivery is Rs 300 & before 12 noon order will get same day delivery.

Rising income levels, huge youth population, increasing internet penetration, mobile browsing & other factors are contributing for Increasing Indian e-commerce activities. Many brick & mortar companies are entering the e-commerce field.