The data by social media research firm, Simplify360, has been collected from over 57 eCommerce firms in India. Some of the factors taken into considerations are organic mentions, inorganic mentions, fan size & others.
Top 5 eCommerce website on Social Media is Flipkart, Snapdeal, eBay, Myntra & Jabong. Yepme is the leader on Facebook with 59,08,797 fans, top 3 players have 51% of voice share, Snap deal high on engagement.
Facebook has become an important of marketing activity for any brands. Brands use it to connect with their customers, provide offers, promotions, get feedback on products/services, polls & other activities. Brands create a business page which a user can “Like” to become a fan of the page. Big corporations, local business & others have a brand page on Facebook. Top 10 Brands with the Highest Number of US Facebook Fans are Wal-Mart, Target, Amazon, Samsung Mobile, Subway & others. Wal Mart has 31 Million US fans, Target with 21 Millions US fans & others.