New Digital Advertising Giants – Amazon, Walmart & Apple

The 3 companies in the last few years have been able to build billion dollar advertising revenue streams. A combinations of factors like – Audience data, own devices/ecosystems, improved measurement, mobile apps & others – allowing advertisers to reach new audience streams & those who are in the more advanced stage of the custoemer journey.

At a broad level Ads can be categoried to across

1) Search – Google, Bing & others
2) Publishers – Media, newspapers, programmatic & others
3) Social Media – FB, twitter, etc
4) New Ad giants – Amazon, Walmart & Apple
5) Mobile

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Amazon Prime Day reaches a record US$12.1 billion in 2022

An analysis published on digitalcommerce360.com estimated Amazon Prime Day sales in 2022 to have amounted to US$12.1 billion. This corresponds to a growth of 8% compared to last year

Source @ https://ecommercedb.com/en/blogPost/3724/amazon-prime-day-reached-us12-1-billion

Amazon’s top acquisitions

Amazon recently snatched up film production company Metro-Goldwyn-Mayer (MGM) for around 8.5 billion US dollars.

Only the takeover of the organic supermarket chain Whole Foods in 2017 was more expensive for Amazon at $13.7 billion.

Big tech companies – Amazon, facebook, microsoft, alphabet – going for big acquisitions to diversify into different areas.

MGM’s acquisition will boost Amazon’s prime videos.

Source : https://www.statista.com/chart/24941/amazon-acquisitions

New Amazon AWS WAF Bot Control

New Amazon AWS WAF Bot Control to identify and take action against common bot traffic.

AWS WAF Bot Control is integrated into AWS Web Application Firewall and can be managed centrally using AWS Firewall Manager for large enterprise use cases.

It categorizes bot types such as scraper, SEO, crawler, or site monitor. Once Bot Control recognizes the bot, you can block traffic coming from unwanted bots.

Via – https://aws.amazon.com/blogs/aws/reduce-unwanted-traffic-on-your-web-site-with-aws-bot-control/

World’s most valuable brands – Amazon, Apple, Microsoft & others

Amazon is the world’s most valuable brand, according to the latest BrandZ rankings by WPP Kantar. Apple, MS, Google are in the next positions respectively.

Mastercard entered the top 10 list for the first time, seeing an 18% increase in brand value.

Retail was the fastest-growing sector in brand value.

global brandds

Amazon, Facebook, Google & other Digital Advt. Platforms – How they Compare?

with Amazon increasing its market share in the digital advt, there is growing competition among Facebook/Google/Amazon.

On Amazon, it will usually be Sponsored ads, amazon’s brands & organic search results.

Shows an image of how advt. are usually placed along with Organic results in major e-commerce & SE’s.

The pink shows where the sponsored results are against the organic listings.amazon.jpg

The Most Valuable Brand in Each Country in 2018

Amazon, which ranks as the world’s top brand at $150.8 billion, the next biggest brand in any other country is Samsung (South Korea) at $92.3 billion.

Courtesy of: Visual Capitalist

Cloud Business Drives Amazon’s Profits

The Seattle-based e-commerce behemoth reported total sales of $43.74 billion for the three months ending September 30, up from $32.71 billion in Q3 2016. Net profit was basically flat at $256 million.

Infographic: Cloud Business Drives Amazon's Profits | Statista You will find more statistics at Statista

The Jeff Bezos Empire in One Giant Chart

The Jeff Bezos Empire in One Giant Chart

Courtesy of: Visual Capitalist

The U.S. Tech Giants Piling on the Profit – Netflix, FB, Amazon, MS, Apple

Big U.S. tech players that saw a jump in profit in comparison to Q1 last year. Netflix, FB, Amazon, MS, Apple & others. Apple @ posting an increase of 5 percent to take it to a mighty $11 billion for the three months ending April 1, 2017.

Infographic: The U.S. Tech Giants Piling on the Profit | Statista You will find more statistics at Statista