Volkswagen India has launached a anything4jetta campaign on Twitter for its new Jetta cars. It has also been supported by print ad with Times of India. Even the newspaper is printed in a unique style. By following volkswagenindia twitter account, users can participate in the campaign. They need to tweet anything wacky, creative with the handle #anythinh4Jetta. There is a grand prize of new Jetta Car for the cathcy tweet. TOI’s front page advt has already become a hot topic of the blogosphere. VW is known for creative campaigns & this is one of the big twitter campaigns in India. With the increase of social media, brands are turning to facebook & Twitter for campaigns & getting new users.
Volkswagen India #anything4jetta Twitter Campaign