Google Search Console – How to use it for tracking & improving your App?

Using Google search console, you can find out how Google treats & understands your app content in its search results. Using the stats from the search console, you can improve your app for better traffic, downloads & others.

Add your app to Google search console through entering your app name: android-app://com.example to search console. This data is shown to authorized app owners only.

Connect your site to your app by associating your site with your app. It helps with understanding and ranking the app content better.

The new Search Analytics report provides detailed information on top queries, top app pages, and traffic by country. You can also filter it by country, device, search type & others to drill down for further information.

Cross check which content from your app actually matches with the content from search & getting more clicks. If they are matching, users are finding the content good else navigation need to be restructured or content needs to be fine tuned for better user experience.

search console

search console

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Mobile App Crashes Analytics

Mobile app crashes metrics provides information which helps provide better apps, more monetization & proper use of resources. Through the measurement, data will be updated every time there is a crash. Also crashes can be measured across various versions. This helps in understanding which version is stable. The app crashes can be divided among various platforms like iphone, andorid, Blackberry & others.

More in depth analysis can be made by analyzing crashes at the device level like Samsung Galaxy, Apple iphone & other makes. Whether crash is happening at the server level or due to the mobile phone problem can also taken into consideration. Ads are also served through apps. This also needs to be monitored to find out if clicking the ads is causing crashes.

Google’s Tablet App Quality Checklist

With the release of Apple’s ipad tablet, market for tablets is increasing significantly & several android based tablets is being released. This provides a huge opportunity for android based apps for tablets. Google has released a tablet app quality checklist for apps. The checklist has been listed under 10 points & it is a great read for any developer. This would help develop great quality apps. Optimize the layout, use the extra screen area, fonts, adjust home screen widgets & others are some of the points to be taken care of. Complete list can be accessed from here.