According to the latest edition of Millward Brown’s annual Brandz report, Apple has surpassed Google to reclaim the world’s most valuable brand once again. Apple’s brand value soared 67 percent to $247 billion, eclipsing the value of last year’s leading brand Google by more than $70 billion.
iPhone sales alone generated $51.2 billion in the most recent quarter, accounting for almost 70% of Apple’s total revenue in that period. A record-breaking $18 billion profit over the last three months.
IKEA have launched their 2015 catalogue spoofing the Apple Advt. The catalogue has been engineered to perfection with tacticle touch technology, eternal battery & others. At only 8mm thin & weighing in at less than 400g, the 2015 IKEA Catalogue comes pre-installed with thousands of home furnishing ideas.
App developers have to develop the App as per the app store guidelines. With a long list of guidelines, developers often find it difficult to adhare to. Apple has released a list of top 10 reasons why your app is getting rejected. 58% are the top 10 reasons while 42% are the other reasons. More information needed & apps that exhibit bugs are the top 2 reasons for rejection. Apps that are in “beta”, “demo”, “trial”, or “test” versions will be rejected.
Google has overtaken Apple to become the world’s largest Brand as per the latest Brand report from MillwardBrown. Apple & Google are fighting over several areas & Google has overtaken Apple in the brand value. As per the BrandZ Top 100 Most Valuable Global Brands Google’s brand value stands at $158.84 million, an increase of 40% YTY. Apple, which has been topping the list, for the last 3 years saw its value decline by 20% to $147.88 million. IBM, Microsoft are in the next 2 places. The BrandZ Top 100 Most Valuable Global Brands 2014 added $310 billion to reach $2.9 trillion in brand value, a 12% increase YTY
Apparel has led all categories in overall brand value growth with a 29% rise. Only 18 of the Top 100 brands have lost value this year. Tencent, the Chinese social network and Internet portal, led the list of fastest risers with a 97% increase in brand value, overtaking China Mobile as China’s most valuable brand.Twitter and LinkedIn entered the Top 100 for the first time, at numbers 71 and 78, respectively. Amazon entered the Top 10 at number 10, the first retailer to achieve this distinction.