The 3 companies in the last few years have been able to build billion dollar advertising revenue streams. A combinations of factors like – Audience data, own devices/ecosystems, improved measurement, mobile apps & others – allowing advertisers to reach new audience streams & those who are in the more advanced stage of the custoemer journey.
At a broad level Ads can be categoried to across
1) Search – Google, Bing & others 2) Publishers – Media, newspapers, programmatic & others 3) Social Media – FB, twitter, etc 4) New Ad giants – Amazon, Walmart & Apple 5) Mobile
Big U.S. tech players that saw a jump in profit in comparison to Q1 last year. Netflix, FB, Amazon, MS, Apple & others. Apple @ posting an increase of 5 percent to take it to a mighty $11 billion for the three months ending April 1, 2017.
PayPal has started trading on the NASDAQ on Monday morning. The company’s valuation, just below $50 billion. Shows how PayPal measures up against other big names in the tech industry in terms of market capitalization.
Hands Free Tinder. A new Apple Watch app that lets you find your perfect match. This is done by analysing your heart rate on each potential partners profile photos and then automatically swipes left or right for you. Created by T3.
According to the latest edition of Millward Brown’s annual Brandz report, Apple has surpassed Google to reclaim the world’s most valuable brand once again. Apple’s brand value soared 67 percent to $247 billion, eclipsing the value of last year’s leading brand Google by more than $70 billion.