New Digital Advertising Giants – Amazon, Walmart & Apple

The 3 companies in the last few years have been able to build billion dollar advertising revenue streams. A combinations of factors like – Audience data, own devices/ecosystems, improved measurement, mobile apps & others – allowing advertisers to reach new audience streams & those who are in the more advanced stage of the custoemer journey.

At a broad level Ads can be categoried to across

1) Search – Google, Bing & others
2) Publishers – Media, newspapers, programmatic & others
3) Social Media – FB, twitter, etc
4) New Ad giants – Amazon, Walmart & Apple
5) Mobile

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Apple iOS 14.5 & Facebook data tracking

With Apple now rolling out its new data tracking prompts as part of iOS 14.5, Facebook has added a new element to its own iOS 14.5 prompts, not to disrupt the data tracking for FB

The prompt encourages people to leave data tracking on in order to:

‘Help keep Facebook/Instagram free of charge’

Apple, Google, and Amazon Top List of Global Brands in Interbrand’s Global brands of 2019

Apple, Google, and Amazon Top List of Global Brands in Interbrand’s Global brands of 2019

Apple’s brand value grew by 9%. From no. 4 to 10 are Microsoft, followed by Coca-Cola, Samsung, Toyota, Mercedes-Benz, McDonald’s and Disney.

Facebook No Longer Among Top 10 Best Brands Globally. Facebook has fallen to the 14th spot.

From 2001 to 2019 – how there is a paradigm shift in brand value.

Complete list at https://www.interbrand.com/best-brands/best-global-brands/2019/ranking/

The Global Top 10 iPhone Apps

You will find more infographics at Statista

The top ten iPhone apps in the world last month had a combined download figure of 77 million. According to Priori Data, at the top of the list was the trending game Happy Glass with 18.85 million.

iOS Losing in Key Markets, Except China

You will find more statistics at Statista

Apple’s iOS is losing ground in the smartphone market in a number of key countries.

Samsung is taking a dig at Apple with “upgrade to Galaxy” – Samsung Vs Apple

The U.S. Tech Giants Piling on the Profit – Netflix, FB, Amazon, MS, Apple

Big U.S. tech players that saw a jump in profit in comparison to Q1 last year. Netflix, FB, Amazon, MS, Apple & others. Apple @ posting an increase of 5 percent to take it to a mighty $11 billion for the three months ending April 1, 2017.

You will find more statistics at Statista

How PayPal Measures Up Against Other Tech Giants – Google, Apple, Microsoft & others

You will find more statistics at Statista

PayPal has started trading on the NASDAQ on Monday morning. The company’s valuation, just below $50 billion. Shows how PayPal measures up against other big names in the tech industry in terms of market capitalization.

Apple Watch – Heart Rate Powered Tinder App

Hands Free Tinder. A new Apple Watch app that lets you find your perfect match. This is done by analysing your heart rate on each potential partners profile photos and then automatically swipes left or right for you. Created by T3.

Apple Reclaims Title of Most Valuable Brand – Apple, Google, Microsoft, IBM, Visa & others

According to the latest edition of Millward Brown’s annual Brandz report, Apple has surpassed Google to reclaim the world’s most valuable brand once again. Apple’s brand value soared 67 percent to $247 billion, eclipsing the value of last year’s leading brand Google by more than $70 billion.

                    You will find more statistics at Statista