Ford is launching Figo Aspire this year & as part of the launch has a campaign called What Drives You? Ford has roped in Farhan Akthar, bollywood actor & director, for the campaign. TVC has already started airing on channles & on the digital side, a microsite for the campaign has been created. You can participate by Simply telling in about 50 words or less what drives you for your chance to experience something surprising, driven by the Figo Aspire.
Filmed experiences, photo moments & tweet mentions have been included as part of the campaign. We’re all driven by different things that inspire us to go further every day, both personally and professionally. So what drives your goals, dreams, aspirations or inspirations, big or small? Family? Creativity? Helping others? Sports?
This is a creative way of launching a new car & with the auto market getting crowded, asking users to find out what drives them in their daily lives. Facebook, twitter conversations surrounding the campaign is driving the users to the campaign microsite.