How Avon is using social listening to streamline innovation & create a product

How Avon is using social listening to streamline innovation & create a product

Avon launched a True 5-in-1 Lash Genius Mascara product.

Avon was able to track one million comments relating to mascara on Instagram and YouTube. Through which discovered top 5 mascara benefits – volume, length, lift, definition and dramatic black colour .

These benefits were then used to create a mascara that delivers all five.

Starting with simple – what do customers want in a mascara? & researching it through social channels.

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Top 10 Most Engaged Brands on Facebook : Coco-Cola, Avon, Walmart, Disney, Samsung mobile & others

Facebook with millions of members provides a perfect avenue for brands to engage with their customers. It is the largest social networking site & brands have built their facebook pages to engage, share & providing feedback to their customers. Reach, engagement & amplification are some of the important metrics in social media. Statista’s chart below provides the most engaged brands on Facebook based on the number of people talking about them on their brand pages.

Coco-Cola, Avon, Walmart, Disney, Samsung mobile & others are in the list. Coke’s FB page with 71 million likes & million of users talking about it tops the chart followed by Avon, Walmart & others. Avon has 3.4 million likes & 927,794 talking about this.

most-talked-about-brands-on-facebook
You will find more statistics at Statista

Top 10 Most Engaged Brands on Facebook : Coco-Cola, Avon, Walmart, Disney, Samsung mobile & others

Facebook with millions of members provides a perfect avenue for brands to engage with their customers. It is the largest social networking site & brands have built their facebook pages to engage, share & providing feedback to their customers. Reach, engagement & amplification are some of the important metrics in social media. Statista’s chart below provides the most engaged brands on Facebook based on the number of people talking about them on their brand pages.

Coco-Cola, Avon, Walmart, Disney, Samsung mobile & others are in the list. Coke’s FB page with 71 million likes & million of users talking about it tops the chart followed by Avon, Walmart & others. Avon has 3.4 million likes & 927,794 talking about this.

most-talked-about-brands-on-facebook
You will find more statistics at Statista