Social Media plays an important role for banks in connecting with the customers. Some of the top reasons why banks are using social media have been listed in the chart below.
As more and more people utilize social media, customers increasingly expect banks to offer services via these platforms.
Helping Women Get Online(hwgo.com) is an initiative by Google in India to empower women by enabling them to use the internet. In India, only 30% of the active Internet users are women. By bringing more women online, it would empower them & also improves society. Google’s Plan is to have 50 million additional women get online by end of 2014. Intel, HUL, Future Group & Axis Bank are the other partners in this effort who will help drive this initiative through various efforts. Some of the other partners in this effort are Johnson & Johnson, indiatimes, Healthkart & Babyoye.
An Internet Toll Free Helpline number has also been set up at 1800 41 999 77 to guide women if they get stuck on the Internet.The site has information on all the basics like internet skills, chat/email & videos online. Cooking tips, Financial tips & Household tips are also available on the site. The site is also available in Hindi.
Google Helping Women Get Online
Interbrand India has unveiled the 30 most valuable Indian brands. For any brand, it is the value it achieves is of paramount importance. Several Indian brands have been popular in India after Independence. With the opening of Indian economy for MNC’s in the 90’s, Indian brands have come a long way. Interbrand’s brand valuation methodology determines the contribution that the brand makes to the business’s results.
Several new & old companies have made it to the top 30 list. The sectors are also varied ranging from telecom, financial services, tehcnology, energy, automotive, FMCG & others. TATA tops the table with $10,907M brand value. Tata is followed by Reliance, Airtel, SBI, Infosys in the top 5 position. Banking powerhouse SBI & other banking giants like Axis bank, ICICI, Bank of Baroda, PNB & Union Bank have made it to the top 30 list.
With the globalization setting its foot in India in the 90’s, banking sector has witnessed a lot of changes. Competition among the banks led to the marketing activities by the banks in promoting their loans, credit cards, personal loans & others. Several foreign banks also set up their branches in India. Internet banking & ATM heralded a new wave of technology for the banks.
Banks have been using social media to connect with the customers, announce new offers & other activities. For ex: HDFC bank twitter account lists all the social media profiles of the bank. This is a very great move by the bank as it helps customers easily access all the profiles. HDFC facebook page has also lakhs of likes & frequent updates. Another bank, Axis bank has also listed all their social media profiles on their home page & also on their twitter page with thousands of followers. With lakhs of likes on their facebook pages. They also have a youtube profile
It is always a good practice to have profiles across all the social media sites & links to other profiles displayed in all the profiles. This helps customers connect easily. Also they can be used to address customer concerns, problems & others. The data found in the profiles can also be used to improvement of the operations. Facebook, twitter, youtube & linkedin are the top social media sites across the banking industry to connect with the customers. Pinterest, flickr, instagram, Google+ & others are also used to connect with the customers.
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