What is Blogging – How it can help SEO & Social Media?

Best Practices to Build a Multichannel Campaign Plan

Best Practices to Build a Multichannel Campaign Plan

The State of E-Commerce Industry in India – How it is shaping up & it’s Future?

The booming ecommerce market in India has attracted VC’s to fund the next Indian ecommerce success story. Several Indian ecommerce startups like Flipkart, Myntra, snapdeal & others have already made a big name in Indian ecommerce space. Many are planning for expansion, M&A & others to gain new markets.

Accel Partners India has brought out a study on the ecommerce in India & how it is shaping up.

1) Online shopping of physical goods in India, will grow to $8.5Bn in 2016. Number of online shoppers in India will more than double to 40M. The study doesn’t take into consideration travel, ticketing and food ordering.

2) Last year saw the rise of fashion category – fashion e-commerce GMV doubled since 2012.

3) People are becoming more comfortable in ordering higher priced items online.

4) 35% of Online GMV in 2016 will be influenced by Women.

5) Tier 2 cities growing faster in ecommerce adoption. Potentially 40M shoppers between ages of 19 – 24 years, will start spending money online

6) Last year there was a big jump in average order value with new categories like jewellery, home decor & others.

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British Airways India : A Ticket to Visit Mum – Viral Video

Amazon Launches amazon.in – Online Marketplace in India

Amazon has launched Amazon.in, an online marketplace in India. This has been launched by Amazon Seller Services Pvt. Ltd, an Amazon.com company. With the ever-increasing Indian internet population, rising income levels & convenience of purchasing online, Indian online retailing is attracting global giants. Due to Indian laws prohibiting direct retailing by Foreign companies on the net, Amazon has gone for a different business model. In this, Amazon will not own any merchandise sold but will act as platform for any retailer who wants to sell his products. Books, movies & TV shows are currently available with mobile phones & cameras coming in the weeks ahead.

This provides Indian customers with a wide selection, low prices, offers, fast & reliable delivery. The company has launched 2 new programs, ‘Selling on Amazon’ and ‘Fulfilment by Amazon’. This provides Indian retailers to sell their products online easily & with access to great Amazon technology. This is also accessible on mobile devices. This would provide a tough competition to Indian online retailers.

Linkedin India – 20 Million Member Milestone

LinkedIn India has crossed 20 million member base in India. Of the 225+ million member base, US comes first with 74 million & India 2nd with 20 million members. LinkedIn has become a top networking site for entrepreneurs, students & professionals. This helps them become more professional & productive in their lives. Both for employees & employers, LinkedIn has become a top source of global networking, for finding the right candidates & enhancing their productivity.

Companies also post jobs on LinkedIn. LinkedIn India is headquartered in Mumbai, with 2 offices in Gurgaon and a Technology Centre in Bangalore. You can post updates on LinkedIn which can also be published on Twitter. You can also view stats on who visits your profile. LinkedIn apps are also available & updates can also be published through mobile.
Following is the some of the imp data & image available on LinkedIn Press Center  

Top 3 industries: IT Services, Computer Software and Accounting
Top 3 skills include Management, Sales and Training
Interesting keywords mentioned by members in their profiles: Bollywood (1565), Yoga (4775), Cricket (2924) and Curry (231)
Most InDemand Employers: TCS, Infosys and IBM
Top 3 locations where people love their jobs:  Ganganagar, Jalandhar and Delhi-NCR

Linkedin India – 20 Million Member Milestone

LinkedIn India has crossed 20 million member base in India. Of the 225+ million member base, US comes first with 74 million & India 2nd with 20 million members. LinkedIn has become a top networking site for entrepreneurs, students & professionals. This helps them become more professional & productive in their lives. Both for employees & employers, LinkedIn has become a top source of global networking, for finding the right candidates & enhancing their productivity.

Companies also post jobs on LinkedIn. LinkedIn India is headquartered in Mumbai, with 2 offices in Gurgaon and a Technology Centre in Bangalore. You can post updates on LinkedIn which can also be published on Twitter. You can also view stats on who visits your profile. LinkedIn apps are also available & updates can also be published through mobile.
Following is the some of the imp data & image available on LinkedIn Press Center  

Top 3 industries: IT Services, Computer Software and Accounting
Top 3 skills include Management, Sales and Training
Interesting keywords mentioned by members in their profiles: Bollywood (1565), Yoga (4775), Cricket (2924) and Curry (231)
Most InDemand Employers: TCS, Infosys and IBM
Top 3 locations where people love their jobs:  Ganganagar, Jalandhar and Delhi-NCR

Microsoft Cloud Blogathon – India’s first Blogging Based Competition

New age technologies like Internet, Social media, Mobile, Cloud & others have given companies better ways of connecting with their audience. Companies are investing more & more into digital marketing arena to connect with their customer base. Brands are using Social media platforms like Facebook, twitter, vine, instagram & others for their marketing activities.

Microsoft India has come up with an innovative campaign called as “Microsoft Cloud Blogathon“. This is a 30 day competition, 20th May, 2013 to 00:00 hrs on 21st June, 2013 & is targeted towards college students. As part of this, one questions will be provided every day & students are required to contribute. There are daily prizes to be won & 50 top qualifiers based on the selection process will win 4 week Virtual mentor ship opportunities with Microsoft India. This is India’s first blogging based competition & this provides students, once in a life time opportunity to be mentored at Microsoft India. More info about the Microsoft Cloud Blogathon can be had at their FAQ section.

Cloud computing technology has become a boon providing easy access to the required information 24*7. This helps students & faculty access documents, mails, engage in video conferencing & IM anywhere & anytime. This helps in easier collaboration & communication increasing productivity & innovation.

The Calgary Zoo Publishes World’s First Annual Report on Instagram

Bored of annual reports on PDF or Power point..? You can try instagram, pinterest or Tumblr. Calgary Zoo has made use of Instagram to present their 2012 annual report. You can check their entire report published through beautiful photos & captions on Instagram. This is a very innovative method of using photo sharing apps for publishing your annual report. Some of the ways in which this makes the report stand out in the crowd are

1) The pictures with information is easy to follow & understand. The visual way of communication is gaining momentum across the world.

2) Pictures captures the attention of the users & can be easily followed like a story.

3) It is social. Users can like the pics & also comment. They can share the information & this helps in building visibility for the brand.

4) Pictures can be tagged with the required keywords.