BMW India’s new campaign “Don’t Postpone Joy” reminds people that life is passing by fast and one has to live for the moment & enjoy it. The campaign urges the affluent Indians to enjoy the joy of a luxury car & as “joy is BMW”, this campaign apptly showcases to enjoy the joy. A microsite has also been created as part of the campaign and the microsite has been designed creatively. You can enter your age and it shows your age in seconds.
Indian Automobile Industry has seen a rapid growth over the last few years with the introduction of new models, creative marketing activities, foreign players & others. The auto majors are using digital marketing & social media activities to reach to the customers, create brand visibility & increase sales. Social Media platforms like Facebook, twitter, youtube & others are used to create buzz. Ford, VW & other brands have been using the social media platforms to create buzz for their newly launched models.
Blogworks has launched the Blogworks’ monthly social index for auto brands in India. This index correlates social metrics, consumer sentiment and sales data to help marketers with actionable insights. The report will help auto brands monitor their performance, competition in social media space & the report would be updated monthly.
Some of the findings are
1) Top 5 Most mentioned brands in June – Tata Motors, Ford, Audi, Nissan & Maruti Suzuki
2) Top 5 most vibrant brands in June – Porsche, Audi, BMW, Mercedes- Benz, Jaguar
3) Top 5 Most mentioned SUV name plates – Ford Ecosport, Renault Duster, Tata Aria, Scorpio & XUV 500