Nitrogram 50 – Nike, Starbucks, Forever 21 & others in Nitrogram’s Most popular Instagram Brands

Nitrogram, the instagram platform for brands, has published the statistics for brands on Instagram. The Nitrogram 50 lists the most popular brands on Instagram. The ranking is based on the Audience of their account (Followers) as well as the number of posts on their hashtag (Contributors).

More than 400 brands across all industries like appearel, fmcg, luxury, tourism, media cars, food & others have been added to the Nitrogram 50 list. Nike, Starbucks, Forever 21, Adidas & Top Shop occupy the top 5 positions on the list. For each brand, followers growth & posts growth information is also available. There is also information on fastest growing brand & largest brand hashtag on the site. Stats based on today, last 7 days, last 30 days is available with rank, account followers & posts on hashtag.

Nike belongs to Apparel & sports categories with 1,691,507 followers & 13,367,453 posts. Starbucks belonging to beverages with 1,319,608 followers & 3,054,686 posts.

Complete list can be accessed at Nitrogram 50

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eBay India Brand Campaign – Want it get it

With the booming of online shopping in India, eBay India has launched integrated brand campaign aimed at giving a push up to the Ebay India brand in the Indian online shopping space. Several new comers in the field like Flipkart, Jabong, Snapdeal & others have been runnings TVC for quite some time. TVC’s show people wanting to purchase a product & is being told by another about the great deals on Ebay India. Want it, Get it is the theme of the promotion. Ebay is one of the oldest entrants in Indian online shopping space.

Indian online shopping market has been growing rapidly & they are making great strides in tier-2 & tier-3 cities. Online shopping offers the convenience of variety, price & easy shopping. With different kinds of financing options, online shopping is becoming a big industry.

BP’s Brand Disaster

BP’s Gulf of Mexico Oil Spill has damaged the BP brand Value. This is evident by BP off the list in Interbrand’s 2010 list. Blogs, twitter & other PR machines were against the way BP handled the crisis. @BPglobalPR, a satirical BP twitter account got more followers than the BP twitter account. BP, a brand built over the decades, should have done a better of way of protecting the brand. With the rise of social media, it is clear that companies can no longer control their brand. It is not just BP, even Nestle, Toyota & other top brands face similar wrath of the social media. The logic lies in accepting the facts & then doing the damage control. Social Media is a vast space & even if a single negative story spreads, it has the potential to ignite a wildfire.
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