The Gartner Digital IQ Index is an annual ranking of brands within a given industry based on digital investments and performance. They are determined based on the Gartner Digital IQ Index which focuses on website, digital marketing channels, social marketing and path to purchase, but measures hundreds of touchpoints within each of those dimensions.
Amazon is the world’s most valuable brand, according to the latest BrandZ rankings by WPP Kantar. Apple, MS, Google are in the next positions respectively.
Mastercard entered the top 10 list for the first time, seeing an 18% increase in brand value.
Retail was the fastest-growing sector in brand value.
Brand Finance has released the Brand Finance Global 500 which provides the most powerful & most valuable brands globally. Ferrari is the world’s most powerful brand. Employee satisfaction, brand finance, loyalty, visual identity & online presence makes it the world’s most powerful brand. Ferrari is one of only 11 brands (including Google, Hermès, Coca-Cola, Disney, Rolex and F1 racing rivals Red Bull) to be awarded an AAA+ brand rating and has the highest overall score.
Apple is the world’s most valuable brand for the 3rd year in a row. Samsung’s brand value has increased from US$20 billion to US$79 billion this year. Facebook has added 76% to its brand value this year & making it to 122nd position. US brands dominate the Brand Finance’s list, with 185 brands of the 500 spots occupied by it.
Brand Finance Global 500
Samsung has become the most trusted brand in India as per the study by Brand Trust Report. Trust Research Advisory has created the Brand Trust Report which lists Samsung, Sony, Tata, LG, Nokia in the top 5 spots for the most trusted brand. Nokia which was in the 1st position in 2013 has moved to 5th place. TATA, Hero, Reliance & M&M are the top Indian brands in the list.
The current year’s report is a result of more than 15,000 hours of fieldwork. Consumer electronics, BFSI, FMCG, Automobile & others are some of the different industries in the brand list.It was conducted across 16 Indian cities between July and November 2013 which has resulted in more than 20000 Unique brands.
Most Trusted Brands in India
Samsung has become the most trusted brand in India as per the study by Brand Trust Report. Trust Research Advisory has created the Brand Trust Report which lists Samsung, Sony, Tata, LG, Nokia in the top 5 spots for the most trusted brand. Nokia which was in the 1st position in 2013 has moved to 5th place. TATA, Hero, Reliance & M&M are the top Indian brands in the list.
The current year’s report is a result of more than 15,000 hours of fieldwork. Consumer electronics, BFSI, FMCG, Automobile & others are some of the different industries in the brand list.It was conducted across 16 Indian cities between July and November 2013 which has resulted in more than 20000 Unique brands.
Most Trusted Brands in India
An inforgraphic on 10 Corporations that Control Almost Everything we Buy. Some of them are Nestle, Unilever, Coco-cola, Pepsico, Mars, Kraft & others.
Top Brands on YouTube are Red Bull, PlayStation, Rockster Games, Apple, GoProCamera, Rovio, ubisoft, Nike Football, DC Shoes & Pepsi
You will find more statistics at Statista
With the rapid growth of social media, brands are hopping on to many social networks to connect with the customers. Ever since Yahoo bought Tumblr, all the eyes are on tumblr on how big brands will use it. Simply measured’s study on top 100 brands on Tumblr from July 5th to August 4th 2013. This study explores how brands are using tumblr in engagaing with the fans, how they are distributing the content & others. 31% of the Interbrand Top 100 Brands have Tumblr accounts. Of the 31 brands, 27 also have Pinterest or Instagram accounts. Many of these brands on tumblr are also using Facebook & twitter for engagement.
Compared to Facebook, twitter & Instagram, brands using Tumblr is still less & needs to catch up with other social networks. Six brands are posting more than ten times a week. Brands average less than one post per day on Tumblr. tumblr is a social network for images & these images get re-blogged resulting in fans’ engagement. Top brands on Tumblr by reblogs are Sprite, MTV, Disney, Tiffany & Co, Adidas, Gap, Coco-Cola & others.
Bubblecube 