At the Mobile World Congress event in Barcelona, IBM CEO announced about the IBM Watson Mobile Developer Challenge. You can submit the proposal at the IBM Watson Mobile Developer Challenge webpage. Developers submit their proposals & their plans for a new Watson powered mobile app. It will be judged by a panel of judges & 25 finalists receive access to Watson APIs to build working prototypes.From this, top 5 finalists will pitch their concepts in a live session. 3 winners will have IBM mentoring support and sandbox access to build the Watson powered app. Watson won Jeopardy in 2011 & mobile apps can take advantage of Watson’s cognitive computing capabilities to develop smarter apps.
Amazing 50 tips on how to use Twitter for Business Purposes. Some of them include Don’t just follow people. Retweet & favourite their tweets. Don’t just sell, share value and build relationships. Check hashtags if they are trending before tweeting & don’t overuse hashtags. Wherever possible include pics & videos. This presentation is taken from Slideshare by Ksenia Dobreva, Social & Marketing Executive at WebMeUp.
internet.org, a Non Profit initiative by Facebook, Ericsson, MediaTek, Nokia, Opera, Qualcomm and Samsung plan to bring internet access to everyone. Two thirds of the world is not yet online & this initiative plans to bring it online. Recently Google launched helium ballons to bring internet access to the world. Internet.org partners will join forces to develop technology that decreases the cost of delivering data to people worldwide, and helps expand internet access in underserved communities. Developers, mobile operators and device manufacturers will work together to introduce business models that give people more ways to go online.
Internet.org is focused on enabling the next 5 billion people to come online. Building better networks, cloud computing, building systems to cache data efficiently, simpler mobile apps & others are some of the ways to reduce the cost of data delivery. Many tech companies, univ research projects & govt agencies are already working on bringing cheaper internet to the Masses. Partners will invest in tools and software to improve data compression capabilities and make data networks and services run more efficiently.
Analytics, Wearable computing, crowd funding, driver-less cars, Nano technology & others are some of the technologies which will bring a sea of changes in the way we live, communicate, travel & others. Apple, Google, Amazon & Facebook are some of the great tech companies working on the next generation of technology. Social media, Social business & e-commerce are bringing in new ways companies interact with the customers.
Smartphones have revolutionized the way one communicates & browses on the mobile. Computing power which was available on desktop earlier is now available on mobile devices & apps have made it possible for greater interaction. Social Listening is providing fresh insights to the way consumers interact with brands. Here is a great presentation on everything from A-Z happening in the technology.
Facebook with millions of members provides a perfect avenue for brands to engage with their customers. It is the largest social networking site & brands have built their facebook pages to engage, share & providing feedback to their customers. Reach, engagement & amplification are some of the important metrics in social media. Statista’s chart below provides the most engaged brands on Facebook based on the number of people talking about them on their brand pages.
Coco-Cola, Avon, Walmart, Disney, Samsung mobile & others are in the list. Coke’s FB page with 71 million likes & million of users talking about it tops the chart followed by Avon, Walmart & others. Avon has 3.4 million likes & 927,794 talking about this.
You will find more statistics at Statista
Google+ which recently completed 2 years has undergone many changes since the days of launch. Its beautiful user interface, social features, Google’s use of it in search rankings & others have made Google+ gain prominence. Several brands have their presence on Google+ & many are hosting hangouts to connect with their customers. Google+ has become the 2nd top social networking site behind facebook. Google+ hangouts on Cricket, movies & others have gained it good visibility.
Some of the top Indian Google+ pages are t-series, Google India, First Post, zoom tv, Sri Sri Ravi Shankar, Art of Living, Archana’s Kitchen, Glamsham.com, Delhi Daredevils, Forbes India & others. T-series is a top music label company which shares its videos, music & movies on its Google+ page. Google India has the official Google+ page for Google in India which has good shares & engagement. Sri Sri Ravi Shankar, Founder of the Art of Living, has a great presence on Google+ sharing content on peace, AOL’s initiatives & others.
Source: Yahoo Small Business Advisor
MTV has announced a new socially voted category called “Best song of the Summer”. The nominees for this award are Daft “Get Lucky,” Selena Gomez’s “Come & Get It,” One Direction’s “Best Song Ever,” Miley Cyrus’ “We Can’t Stop,” Ellie Goulding’s “I Need Your Love,”and Robin Thicke’s sexy “Blurred Lines.” Fans can vote via Vine, Twitter, Instagram by using #voteonedirection, #votethicke, #votemiley, #votedaftpunk, #voteselena or #votecalvinandellie. Using Twitter, Facebook, Instagram & Vine MTV also announced that Kanye West will perform at 2013 MTV VMA. The official hashtag for the VMA’s is #RoadToTheVMAs.
19 million mentions in the 2012 VMAs made social media a big success for MTV. Also 2012 generated around 200 topics trending throughout the world. Twitter mentions is influencing the TV ratings & this year MTV is making sure that socially VMA will be a great success. MTV and Twitter are selling packages of promoted tweets to five sponsors for this year’s VMA’s. The social media has generated millions of likes on instagram, tumblr twitter impressions & facebook likes.
Overall Ranking factors are
1) Place Page Signals
2) External Loc. Signals
3) On Page Signals
4) Link Signals
5) Review signals
6) Social Signals
7) Mobile Signals
Some of the top foundational ranking factors are – Proper category association, physical address in city, Structured Citations, Domain Authority of Website, Proximity of Address to Centroid & others.
Some of the Competitive Difference Makers are – Quality/Authority of Inbound Links to Domain, Overall Velocity of Reviews, Click-Through Rate from Search Results, Location Keywords in Reviews & others.
Check out results of Moz’s 2013 local search ranking factors survey.
Interbrand India has unveiled the 30 most valuable Indian brands. For any brand, it is the value it achieves is of paramount importance. Several Indian brands have been popular in India after Independence. With the opening of Indian economy for MNC’s in the 90′s, Indian brands have come a long way. Interbrand’s brand valuation methodology determines the contribution that the brand makes to the business’s results.
Several new & old companies have made it to the top 30 list. The sectors are also varied ranging from telecom, financial services, tehcnology, energy, automotive, FMCG & others. TATA tops the table with $10,907M brand value. Tata is followed by Reliance, Airtel, SBI, Infosys in the top 5 position. Banking powerhouse SBI & other banking giants like Axis bank, ICICI, Bank of Baroda, PNB & Union Bank have made it to the top 30 list.