Cadbury’s #CremeEggBake Campaign

Cadbury’s #CremeEggBake Campaign on Google+ & how it helped the brand increase visibility. Consumers can submit recipes using its Crème Egg . The official page of the campaign was launched by Cadbury’s on Google+ & #CremeEggBake was the hashtag & consumers can tweet using the hashtag about recipes, images & others. On their YouTube channel, the campaign was supported with videos. Read more about the campaign at Clickz

http://www.youtube.com/user/CadburyUK

https://plus.google.com/communities/102294263549796793129

cadburys

cadburys

Top 20 Automotive Manuf. Sites drove 11.7 Million Paid Search Clicks in Jan & Feb’14 on US Google Desktop/Tablet

According to an AdGooroo research there were 177 automotive manufacturer sites sponsoring keywords on U.S. Google Desktop/Tablet in January and February this year. Top 20 of this drove 11.7 Million Paid Search Clicks in Jan & Feb’14 out of 14.4 million paid search clicks. This represents 81% of the clicks. Ford.com, chevrolet.com, honda.com & toyota.com are the top share of voice.

As the actin has shifted to mobile in recent years, auto websites are also seeing increased browsing from smartphones. People search for reviews, new cars, parts, service & others on mobile. Chevrolet.com, toyota.com, dodge.com, nissanusa.com & others are the top in mobile share of voice.

Some of the top auto manufactures in paid search are ford.com (#1 on desktop & #7 on mobile), chevrolet.com, honda.com & others.

top auto

top auto

Which are the Most Profitable Software Companies in the World?

Global software revenue has totalled $407.3 billion in 2013 as per the report from Gartner. This is a 4.8% increase from 2012. Microsoft is at the top of the chart with revenue of $65.7 Billion with a growth rate of 6%. Oracle is at 2nd spot with $29.6 billion & captures 7.3% of the market. SMAC (social media, mobile, analytics & cloud) is rapidly changing the way business operate & software companies addressing the new technologies. Salesforce.com has the highest growth among the top 10 vendors at 33.3%. Some of the other companies in the list are IBM, SAP, Symantac, EMC, HP & others. HP & CA tachnologies have a negative growth rate of 2.7% & 2.6% respectively.

Infographic: Microsoft Remains the World's No. 1 Software Maker | Statista
You will find more statistics at Statista

The State of E-Commerce Industry in India – How it is shaping up & it’s Future?

The booming ecommerce market in India has attracted VC’s to fund the next Indian ecommerce success story. Several Indian ecommerce startups like Flipkart, Myntra, snapdeal & others have already made a big name in Indian ecommerce space. Many are planning for expansion, M&A & others to gain new markets.

Accel Partners India has brought out a study on the ecommerce in India & how it is shaping up.

1) Online shopping of physical goods in India, will grow to $8.5Bn in 2016. Number of online shoppers in India will more than double to 40M. The study doesn’t take into consideration travel, ticketing and food ordering.

2) Last year saw the rise of fashion category – fashion e-commerce GMV doubled since 2012.

3) People are becoming more comfortable in ordering higher priced items online.

4) 35% of Online GMV in 2016 will be influenced by Women.

5) Tier 2 cities growing faster in ecommerce adoption. Potentially 40M shoppers between ages of 19 – 24 years, will start spending money online

6) Last year there was a big jump in average order value with new categories like jewellery, home decor & others.

How to do Dynamic Remarketing Through Google Analytics?

Remarketing with GA allows advertisiers to create remarketing lists using GA’s dimensions & metrics. Now it is possible for a deeper remarketing integration between AdWords and Google Analytics. This integration helps retailers to have access to detailed product level reporting. Dynamic remarketing considers each customer as unique & ads can be created connecting visitors with their past shopping experiences on the site. As the ads are based on users past actions, these ads will perform better.

Steps for Dynamic Remarketing

1) Create remarketing lists using GA
2) Update your tags to track Product ID, Cart Value, and Page Type as custom variables (or dimensions)
3) Enable the Dynamic Link in Admin > Property > Dynamic Attributes.
4) Create a Dynamic Remarketing Display campaign in AdWords

Google Analytics Solutions Gallery has a remarketing starter list and can be downloaded from there.

Source: Google Analytics Blog

GA remarketing

GA remarketing

DigitalGlobe’s Tomnod Crowdsourcing – Using Crowdsourcing to search for Malaysia Airlines flight MH370

Crowdsourcing is being used for a variety of purposes & now to locate the missing flight MH-370. Tomnod, acquired by DigitalGlobe, has uploaded around thousands of square miles of images, where the plane is believed to have flown, to Tomnod. Users can logon to the website & scan the images. Map tiles can be examined & tagged with oil slick, wreckage, raft & others. Those which get agreed by multiple people get passed on to further analysis.

Even if the crowdsourcing can’t help locate the plane, this type of work can help reduce the area to be checked for missing flight. Rescue teams can use the map & concentrate on areas which have been tagged by the users.

 DigitalGlobe's Tomnod Crowdsourcing


DigitalGlobe’s Tomnod Crowdsourcing

Xiaomi,Dropbox, Palantir, Jingdong, Zalando, SpaceX & others – The World’s Most Valuable Startups

Social Media, ecommerce, mobile & other areas has resulted in many startups going for IPO. Facebook, twitter & others are some of the noteworthy startups who have gone for IPO. Many of the startups are now valued at $1 billion or more. Facebook purchased startups like Instagram & Whatsapp, Yahoo purchased tumblr & others. These startups have been valued at billions & millions of dollars.

Xiaomi from China and Dropbox from the US are at the very top of the list followed by palantir, jingdong & others. Startups from US, EUrope & China are in the top 10 list. With the increase in the values of these startups, VC’s make a good ROI when the stakes are sold or the company gets listed.

Infographic: The World’s Most Valuable Startups | Statista
You will find more statistics at Statista

Wake Up & Smell The Bacon : Bacon Scent iPhone Alarm Device

The Bacon Scented iPhone Alarm Device. Wake Up & Smell The Bacon is a multi-sensory alarm experience that starts your morning with the mouthwatering sizzle and smell of Oscar Mayer bacon. You can Download the Wake Up & Smell The Bacon app from iTunes @ http://bit.ly/1fHGKBv. You can apply for a chance to win a bacon scent alarm device at WakeUpAndSmellTheBacon.com