Cadbury Shubh Aarambh campaign has created a great visibility for the Cadbury brand. Several advt featuring Shubh Aarambh theme has been on air for some time. During the IPL season 6, T20 ka #ShubhAarambh campaign was started which was also featured on facebook, TV & print. Including this hashtag #ShubhAarambh in your tweet or on the facebook post. The contest guidelines can be found here. A microsite was also created which provides all the tweet or posts related to the campaign, top sharers & winners.
Cadbury Dairy Milk Singapore has launched a unique campaign on facebook for users to share their shikolaty moments. It involves uploading a photo & a witty caption. If the entry is interesting enough & is liked by friends, it will be judged as the winner & will get its poster on bus shelter. The longest photo train wins. Also there is a grand prize of Fujifilm in-stax mini 7.
With more than 750 million members, facebook offers a great opportunity for marketers to try out new type of campaigns. Also most of the fans for brand pages are already customers & this helps in better customer retention programs & building rapport with the customers.