comScore has released the 2013 India Digital Future in Focus report. This report provides an overview of the Indian web usage, online videos, social networking in India & other India related Internet & Digital information. It also provides trends in Indian Retail, Travel, Entertainment & other sectors.
Internet Usage in India is growing rapidly & this has led to a boom in the Indian eCommerce sector. Advertising, Social Network & others are some of the other areas growing rapidly. E commerce which was limited to Metro & tier 1 cities is expanding beyond this now. VC funding for the online shopping sites is a great example of this Indian growth story.
Some of the highlights from 2013 India Digital Future in Focus are:
1) 73.9 million home and work internet users in India. China & US are in the top 2 positions & India is at 3rd.
2) Women between the ages of 35-44 form the heaviest internet users in India
3) Blogging audience stands at 36 Million visitors with 485 growth in the last year
4) 54 million internet users in India watch Online videos
5) India has overtaken Japan to become the world’s third biggest Internet population.
6) Apparel is the fastest growth category in India with 13.4 million unique visitors.
comScore has released the list of top 50 U.S web properties, top 10 site categories, Top 30 Syndicated Ad Focus Entities & other details in its monthly ranking of U.S. web activity. Google sites, Yahoo sites, Microsoft sites & Facebook are the top 4 sites with highest unique visitors. Some others in the list include AOL, Amazon sites & Glam Media.
Among the site categories, gay/lesbian, retail (fragrences/cosmetics) & services (IM’s) occupy the top 3 position. Gay/Lesbian has seen a 10% increase with the pride month in June. Among the ad networks, Google ad network & AT&T adworks occupy the top 2 positions. Facebook, Tumblr, pinterest & Linkedin are the top social media networks in the top US web properties.
Online video consumption in India has doubled in the past 2 years according to a report by comScore, worldwide leader in measuring the digital world, It has released the latest video viewership report for India. Online Video consumption in India stands at 3.7 billion videos per month. This has been influenced by a variety of reasons like increasing consumption per viewer, increasing broadband speed, increase in net penetration & others. As per the report, the total online video audience in India has grown 74 percent to 54 million viewers & the average viewer is now watching 18 percent more videos and spending 28 percent more time viewing. This provide the digital marketers with a great avenue to reach prospective customers.
Google sites, primarily, youtube.com, is the top video property with 31.5 million unique viewers, Facebook with 18.6 million, and Yahoo! Sites with 8.2 million. Video ad platforms VDOPIA (6.4 million viewers) and TubeMogul (5.5 million viewers) are also in the list. Google is also in the top video view list with 2.1 billion views, facebook with 150 million views 7 Daily motion at 83 million views.