Times Internet has launched gocricket.com, a cricket portal with live streaming, cricket columns, fixtures which can be filtered by month, teams & series information. Times internet has the live streaming rifghts for IPL & last year boxTV platform was used to live stream the matches. India, a cricket frenzy nation, provides great oppportunity for cricket websites to grow & drive traffic to these sites. Some of the other cricket sites are cricinfo.com, circketworld.com & others. Mobile apps on Google play & apple app stores are also available. On the website you can find teams & players, results, live scores, videos & polls.
The International Cricket Council has launched the official website for 2015 World Cup. This will be co-hosted by Australia & NZ. The website can be accessible from any device like mobile, tablet & Desktop at www.cricketworldcup.com. The website contains information on teams, venues, ticketing & travel packages for fans. With the rapid growth of social media, this website will fule conversation on cricket & 2015 world cup will be most social cricket tournament ever. Fans can register on the website for the ticket info, latest news & others.
On the Social media front, the ICC has created platforms on Twitter, Facebook, Google+ & Linkedin. There is also a countdown ticker on the site for the WC start. #cwc15 is the hashtag for the 2015 WC. For the fans, there is a fanzone with latest videos, facebook updates & others. on Google+, the WC cricket news can be followed with +ICC Cricket World Cup.
Social Media is proving to be a boon for Brands & teams in Indian Premier League. Social Media sites like Google+, facebook, twitter, youtube & others are providing a constant stream of real time information. Teams can keep up with their fans by providing information on team members, score, players information & others. This fuels a great deal of conversation among the fans. Photos & Videos of the matches results in higher engagement & amplification. Youtube is providing live streams of the matches & also hangouts attracting the fans. Reach of the teams is also increasing across facebook, twitter & others.
For sponsors & their brands, social media helps in increasing their social media profiles reach, know what they are talking about brands & others. They can measure the sentiment of the conversation & take appropriate actions. Companies are using particular hashtags to tweet. On the IPL official website & also on IPL youtube stream a wealth of social media information related to the IPL is available.
With the increasing influence of social media, companies are spending more budget on digital marketing. They are setting up social media command centers to analyze & keep up with the customers. Innovative campaigns & promotions have been made by companies to increase their visibility & to target new markets.