Impact of AI/ML on Digital Marketing – How AI/ML is being used in Digital Marketing to improve Customer Experience?

AI/ML is impacting digital marketing in a no. of ways. Compared to a few years ago, now AI/ML is impacting & driving a paradigm shift in the way these activities are done. Listed below are some of the activities;

1) Chatbots – With Chatbots becoming the 1st line of communication with the users on website/app, AI is infusing a new kin d intelligence, personalization to chat bots. Right from offerings ideas, next steps to take & others, Chatbots have become a goto agents for improving CX. Also ways to build the bots & customize them.

2) Search – Google, Bing & other search engines are making & building AI enabled functionalities to search engines. From BERT, schema, image recognition, semantic search, NLP, making more data available in google search console & others, AI/ML is driving new changes everyday.

3) Content Development – With AI marketers can automatically generate content for simple stories. With longer blog posts, hyper personalized blogs/news articles, dynamic content for e-commerce, AI can help curate the right content with the right targeting.

4) Customize News Feeds – AI enables social networks such as Facebook, Twitter, Insta & others to customize users’ news feeds. Basis the users interests, history, their preferences & others variables into consideration, AI can easily customize the news feeds. Which posts a user will like, comment, hide, or mark as spam & other things are taken into consideration.

5) Creating a better CX – AI helps you understand your audience based on collected data, and allows you to create and target personalized, dedicated pages for them. Personalized landing pages with custom field elements help answer users questions. Robots & Bots are used by the companies to improve the CX.

6) Voice Search – With more users using voice search & increasing popularity of voice assistants like Siri, Google Home, Alexa & others – it is becoming important for marketers to optimize their pages for voice long tail keywords. Speakable voice schema searches are important for marking the pages up for voice SEO.

7) A/B testing – To meet the increasing needs of users & for delighting the customers, use of AI based tools for A/B testing, MVT testing & to test several hypothesis at the same time. Which variation of the site / LP helps get more leads/conversions.

8) Programmatic Advt – With Advt shifting to programmatic & increased competition, SSP & DSP are becoming more ML/AI based. Right from deciding on the inventory available, bidding, reporting, optimizing the ads & others, complete process is becoming more automated.

9) Digital Advt – Google, Amazon, Bing MS, Facebook & other advt, platforms are using increased AI/ML based tools to help marketers get more out of their spend. Providing insights & recommendations on bidding, targeting, audience creation & others.

10) E-commerce Recommendation & personalization – Ecommerce firms are using recommender engines to for cross sell/up sell. Based on the users interest, history, previous purchases made – to suggest the products for cross sell/up sell.

11) Web Analytics – Anomoly detection, RCA, contribution analysis & others are some of the areas where AI is being used in tools like Google analytics, adobe analytics & others.

12) AR (Augmented Reality) – Mobile apps with AR help users to try out their products sitting in the comfort of their home. Beauty, furniture, Lenses & others are some of the fields where AR enabled Apps are available which help users to make a decision.

12) Sales – With machine learning, your sales team can now get notifications when a lead moves from cold to warm to hot. Score them based on things like pages visited, social media posts they saw, what emails they opened, etc. To predict the sales funnel.

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The Biggest Trends in Digital Media in 2015

Mobile traffic now exceeds desktop traffic for many publishers has been the most noteworthy development in 2015.

Less than 10 years ago, the smartphone was a niche gadget and now it is arguably the most important device for content consumption.

Infographic: The Biggest Trends in Digital Media in 2015  | Statista
You will find more statistics at Statista

State of Digital Marketing – DMS West 15

Salesforce’s 2015 State Of Marketing Report – What Marketers Should focus on?

Salesforce has released its 2nd annual report on marketing called as 2015 State of marketing. It includes the challenges facing, pressing issues, changes from 2014 to 15 & others.

84% of marketers plan to increase or maintain their spend in 2015. 38% of marketers plan to shift spend from traditional mass advertising to advertising on digital channels. 86% of senior-level marketers say that it’s absolutely critical or very important to create a cohesive customer journey.73% of marketers believe email marketing is core to their business. Social media & mobile are the key areas most would want to focus on.

Can be Downloaded from Salesforce Website

Top business challenges are

1) New busiess devpt
2) Quality of leads
3) Current Mktg trends & tech

The three technologies most critical are

1) Mobile applications (57%)
2) Marketing analytics (54%)
3) CRM tools (54%)

2015 State of marketing.

2015 State of marketing

Reasons for Shopping on a Computer vs. Mobile Device

1) 43% say they can’t get a clear or large enough image of the product

2) 34% – product information can’t be easily reviewed

3) 31% – hard to compare products

Infographic: Reasons for Shopping on a Computer vs. Mobile Device | Statista
You will find more statistics at Statista

Google Databoard for Research Insights – Lets you Create Custom Infographics

Google’s Databoard lets you explore insights from Google vast research studies. You can share them with others and also create your own custom infographics. The research reports are currently available for categories like advertising, mobile, cross-media. The infographics once created can also shared on Google+, Facebook, Twitter. Google has not yet provided the option to embed.

Once this feature is available, it would be a great tool to create & embed. URL of the infographic is available & clicking on it would lead to the Google site. The report can also be emailed. Here is a link to the Mobile search infographic created using this tool.

google

YouTube Trends Map – Real Time Most Popular Videos

YouTube Trends Map provides a real time information on what videos are popular across the US by city/region & also can be filtered by shares, views, gender & age range. Videos uploaded within 48 hours may not appear in age and gender breakdowns. Hovering over the map, one can watch the thumbnail of the popular video in that region. There is also a bar graph at the bottom of the page showing number of regions where each video is #1. Right now, this is available for US. The Trends Map is based on user response to YouTube Trends Dashboard.

Dell India #ICanDoKuchBhi Twitter Contest

Dell India has launched a new campaign for the Inspiron series of notebooks. With the growing influence of digital marketing & social media, the campaign includes a twitter based promo called I Can Do Kuch Bhi. In this contest, one has to tweet about their passion with the use of technology including #icandokuchbhi. With the youths being the major users of social networks, this promo helps them create a great visibility for the brands.There is no limit to the number of tweets that one submits. Ten people with the most interesting tweets will be getting a Dell branded t-shirt along with their tweets printed on it. The contest was between Apr 27th to Apr 29th.

 

SoDA Digital Trends 2013 Report

Society of digital Agencies annual Digital Marketing Outlook Survey. This provides the digital marketing outlook for 2013. There is a wealth of information on consumer markets, digital marketing budgets, innovations happening in digital space & others. As the internet penetration is increasing along with online commerce, companies are shifting towards digital marketing & also to increase their visibility.

Facebook Commerce

Facebook with millions of members provides great opportunity for brands to provide for shopping through their pages. However, the facebook commerce hasn’t taken off in a great way. Some of the brands which have opened their shops on facebook pages have closed it down. There are several issuses like facebook being a social networking site, people may not be interested in purchasing a product & also the issue of privacy.

People are used to buying a product or service on ecommerce or company website. They may be averse to purchasing the product on facebook. Some of the brands which opened stores didn’t have significant sales & also not much return on investment. The range of products available also is limited compared to their ecommerce site.