Salesforce has released its 2nd annual report on marketing called as 2015 State of marketing. It includes the challenges facing, pressing issues, changes from 2014 to 15 & others.
84% of marketers plan to increase or maintain their spend in 2015. 38% of marketers plan to shift spend from traditional mass advertising to advertising on digital channels. 86% of senior-level marketers say that it’s absolutely critical or very important to create a cohesive customer journey.73% of marketers believe email marketing is core to their business. Social media & mobile are the key areas most would want to focus on.
Can be Downloaded from Salesforce Website
Top business challenges are
1) New busiess devpt
2) Quality of leads
3) Current Mktg trends & tech
The three technologies most critical are
1) Mobile applications (57%)
2) Marketing analytics (54%)
3) CRM tools (54%)