The Gartner Digital IQ Index is an annual ranking of brands within a given industry based on digital investments and performance. They are determined based on the Gartner Digital IQ Index which focuses on website, digital marketing channels, social marketing and path to purchase, but measures hundreds of touchpoints within each of those dimensions.
Digital 2021 Report – Published in partnership between Hootsuite and We Are Social
Trends & data across Digital, social media, ecommerce, streaming content, video games & others in 2020.
In a nutshell,
The world’s population stood at 7.83 billion at the start of 2021
5.22 billion people use a mobile phone today, equating to 66.6% of the world’s total population.
4.66 billion people around the world use the internet in January 2021,
there are now 4.20 billion social media users around the world. This figure has grown by 490 million over the past 12 months,
more than 1.3 million new users joined social media every day during 2020
Download the report @ https://datareportal.com/
Onely which has analyzed a sample of popular e-commerce and news websites has analyzed JS of the website & has some amazing data on how Google indexing of these pages along with unindexed JavaScript content on these pages is impacting.
Some findings are
Nike – 22% of the indexed pages have unindexed JavaScript content
Sephora – 55% of the indexed pages have unindexed JavaScript content
H&M – 65% of the indexed pages have unindexed JavaScript content
A good study guide for developers, digital marketers, e-comm on how to develop pages for improved indexing & CX
Via – https://www.onely.com/blog/javascript-more-popular-than-you-think/
6 Technologies on the Gartner Hype Cycle for Digital Marketing and Advertising, 2019
Hype Cycle as shown in the graph features 28 technologies. Gartner’s latest Hype Cycle report gives 6 trends that is transforming marketing & martech.
Event-triggered and real-time marketing are considered the technologies that will have the biggest impact on marketing activities
Customer Data Platforms (CDPs)
AI for Marketing
Blockchain for Advertising
Real-Time Marketing
Multitouch attribution
Conversational marketing
Marketers should invest in these tech to drive their overall CX, value & tech innovations.
A good read on the future of Digital @ Gartner website
Leveraging Adobe Analytics Cloud data, the Digital Dollar Report for the first quarter of 2018 is the first release of a new quarterly series of reports focusing on retail and economics. Like the ADI Holiday, Digital Economy Project, and retail reports, this report uses aggregate and anonoymized data from the Adobe An-alytics Cloud to develop insights on online retail and economic trends. Releases feature updates on general trends in e-commerce and predictions and summaries of quarterly online retail, updates on pricing via the Digital Price Index, and features focusing on product insights and trends.
32 Ways a Digital Marketing Consultant Can Help Grow Your Business
350 million active internet Users
134 million active social media users
590 million unique mobile usres
Getting Digital Right 2015 is the 2nd annual look at the state of digital marketing by Millward Brown Digital, WPP’s market research division. Survey from over 400 marketers spanning brands, media companies, and agencies, have been summarized in the report. Some of the findings of the report are
1) transforming Big Data into intelligent Decisions is the #1 Opportunity for Marketers in 2015
2) Prioritizing Digital Best Practices is the hallmark of a strong Marketing research Program
3) Only 14% marketers are confident with Big Data usage at their work places
4) Nearly 50% of brand marketers, and over 65% of media and agency marketers ranked the ability to reach target
audiences as a key factor in media budget allocation.
5) 67% marketers are adopting behavioral research to understand audiences and their actions, as a key to staying competitive
6) 70% of marketers would increase their budget in Digital, Mobile, and Social channels if ROI measurement was improved
Getting Digital Right 2015
Daily deal sites are becoming popular due to the great discounts, offers & special promotions they provide to the consumers. Groupon was one of the first brand to enter this market in US & since then has grown rapidly. Several daily deal sites have opened in India & some of it have also closed down or acquired by others. They find enough buyers to be eligible for discounts. Since many sites are launching regularly, they need to have USP to stand out in the crowd. Some of the sites are doing well & have also become a word of mouth marketing. One can purchase the coupons by paying the money mentioned against the deal through card, net banking & others.
Some of the deaily deal sites in india are Snapdeal, Timesdeal, Dealsandyou, Dealivore, Koovs, mydala, Crazeal, Khojguru & others
Bubblecube 