Brand Finance has released the Brand Finance Global 500 which provides the most powerful & most valuable brands globally. Ferrari is the world’s most powerful brand. Employee satisfaction, brand finance, loyalty, visual identity & online presence makes it the world’s most powerful brand. Ferrari is one of only 11 brands (including Google, Hermès, Coca-Cola, Disney, Rolex and F1 racing rivals Red Bull) to be awarded an AAA+ brand rating and has the highest overall score.
Apple is the world’s most valuable brand for the 3rd year in a row. Samsung’s brand value has increased from US$20 billion to US$79 billion this year. Facebook has added 76% to its brand value this year & making it to 122nd position. US brands dominate the Brand Finance’s list, with 185 brands of the 500 spots occupied by it.
Brand Finance Global 500
With the rapid growth of social media, brands are hopping on to many social networks to connect with the customers. Ever since Yahoo bought Tumblr, all the eyes are on tumblr on how big brands will use it. Simply measured’s study on top 100 brands on Tumblr from July 5th to August 4th 2013. This study explores how brands are using tumblr in engagaing with the fans, how they are distributing the content & others. 31% of the Interbrand Top 100 Brands have Tumblr accounts. Of the 31 brands, 27 also have Pinterest or Instagram accounts. Many of these brands on tumblr are also using Facebook & twitter for engagement.
Compared to Facebook, twitter & Instagram, brands using Tumblr is still less & needs to catch up with other social networks. Six brands are posting more than ten times a week. Brands average less than one post per day on Tumblr. tumblr is a social network for images & these images get re-blogged resulting in fans’ engagement. Top brands on Tumblr by reblogs are Sprite, MTV, Disney, Tiffany & Co, Adidas, Gap, Coco-Cola & others.
Facebook with millions of members provides a perfect avenue for brands to engage with their customers. It is the largest social networking site & brands have built their facebook pages to engage, share & providing feedback to their customers. Reach, engagement & amplification are some of the important metrics in social media. Statista’s chart below provides the most engaged brands on Facebook based on the number of people talking about them on their brand pages.
Coco-Cola, Avon, Walmart, Disney, Samsung mobile & others are in the list. Coke’s FB page with 71 million likes & million of users talking about it tops the chart followed by Avon, Walmart & others. Avon has 3.4 million likes & 927,794 talking about this.
You will find more statistics at Statista
Facebook with millions of members provides a great way for companies to create fan pages. Several top brands have their fan pages on Facebook & where members can post on walls, discuss & post photos/videos. Currently facebook has the highest no. of fans at 60,950,064. Some of the other top branded pages are youtube, Coca-cola, Disney & MTV. Companies are also launching campaigns on their Facebook fan pages. Fans are taking to fan page to air their feedback about the product/service & this is also helping companies to better connect with the customers. Companies are also announcing new updates on the wall & this is being shared & liked by fans.
Disney has a new campaign for 2011 & is called Let the memories Begin. with the explosion of social media & online market space, companies are using them in a big way for marketing campaigns. Disney with this campaign will be using the videos, photos & any other memories related to the visit of their parks. Disney has a section on their website where users can submit their memories. This will be aired on the TV, inside the disney parks & also on social networking sites. Though many companies have used customers in their ads, this is for the first time Disney using the memories in the ads. It is available at http://www.Myspace.com/DisneyParks & http://www.Facebook.com/WaltDisneyWorld