Instagram is rolling out in-app check-out feature for e-commerce brands
With a majority of product discovery to sales happening on Amazon, other top tech brands are racing to drive users towards the conversion funnel.
Now instagram has rolled out an in-app checkout for e-commerce brands so users can purchase without leaving the app. Checkout on Instagram button whenever a user clicks on a product tag within an image
Some brands are Prada, Zara, Uniqlo & others.
According to information from Statista’s Digital Market Outlook, there are 259 million e-commerce users in the United States. For all the revenue e-commerce generates, each user brings in around $1,952.
You will find more infographics at Statista
Digital Advertising in India, a report, has been published by the Internet and Mobile Association of India (IAMAI) and IMRB International. Some of the findings are
1) The Online advt market in India is projected to reach Rs 3,575 crore by Mar 2015. This corresponds to YOY growth of 30%
2) Search and Display are the top two contributors to Digital Advt spends in India
3) Search ads constitute 38%, Display ads 29% and Social Media contributing 13% of overall Digital Spends
4) Advt spends on Mobile Devices are growing at a CAGR of 43% and Social Media at a CAGR of 41% y-o-y
5) E-Commerce, Telecom and FMCG & Consumer durables are the top 3 verticals spending on Digital Advt in India.
Digital Advertising in India
Online e-commerce which has taken off in a big way in India in the last few years is attracting Big players into the field. Coco-Cola has entered the food e-commerce in India with its site coke2home.com. This is currently available in Ahmadabad Municipality Corp only. Businesses can also place bulk orders & energy drinks, juice drinks, mixers, soda & packaged drinking water are available. Minimum order for delivery is Rs 300 & before 12 noon order will get same day delivery.
Rising income levels, huge youth population, increasing internet penetration, mobile browsing & other factors are contributing for Increasing Indian e-commerce activities. Many brick & mortar companies are entering the e-commerce field.
With the booming of e commerce in India, several online shopping sites have launched recently & creating a lot of buzz online. These provide the advantages of easy shopping, on time delivery, EMI’s & others. Several big names like Citibank, Google have launched online shopping festivals in India. Citibank’s was called OMG! sale & it was on Dec 5th. The sale had 17 websites & this helped provide value proposition to customers. Customers also had easier access to a wide variety of products at great bargains. Google’s GOSF sale was held on Dec 12 & 50 ecommerce websites had participated in it. Google had also launched GOSF.in website for the purpose of online shopping festival. This provides a great push for e commerce sites as well with good conversion rates. Also coupon codes would provide more discounts as well.
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