State Bank of India, India’s largest bank, has launched SBIePay, an online payment gateway facilitating e-commerce/m-commerce transactions for merchants, customers & others. Some of the top features of the sevice are Merchant can add various channels to allow their customers to transact − Kiosk, ATM, IVR, e-Commerce, Mobile, Aadhar, POS, etc, add products/segments on daily basis and in a dynamic nature & others. Indian online payment gateway has been dominated by billdesk & ccavenue.
SBI being the largest bank & with a variety of financial products & services is sure to shake up the Indian payment gateway market. SBI’s brand is respected and trusted all over the country. SBIePay wants to be the one stop solution for processing all online payment modes from all bank accounts.
With the introduction of Instagram videos, the social media video war has begun between Instagram & Vine. Twitter first introduced Vine videos which became a big hit for Twitter. Vine received great reviews & its membership base kept growing. First with the iOS app & then app for andorid was introduced. Instagram, primarily a photo app, also came out with videos. The initial response to Instagram videos was great with millions of videos uploaded. Some of the important differences between the 2 are
1) Video Length : Instagram – 15 sec & Vine – 6 seconds
2) Filters : Instagram – yes & Vine – No
3) Image Stabilization : Instagram – yes & Vine – No
4) Cover Frame : Instagram – yes & Vine – No
5) Embeddable : Instagram – Yes & Vine – yes
6) Photo Map : Instagram – yes & Vine – No
7) Geotagging : Instagram – Yes & Vine – Yes
8) Looping : Instagram – No & Vine – yes
Brands have already started using both the instagram & vine videos for marketing activities. Several promotions have been done on Vine using crowdsourcing. Movies are releasing clips on Instagram & Vine. Recently Steve Jobs movie, Jobs, has been released on Instagram. Honda is using Vine to respond to specific customer tweets.
#VineonVine by #Nordstorm Social #Puma #Fashion
Ecommerce investments in India is increasing & this has lead to an increase in the sites & also online shopping. The higher discreation income of people has resulted in online shopping & this can be done at the click of a mouse. Several of ecommerce sites are also into TV advt, sponsoring, print ads & others driving slaes, brand visibility & others. Many global players are also looking at India & several brick & mortar companies have launched online commerce sites. Some of the such online shopping sites include myntra.com, yebhi.com, fashionandyou.com, bagittoday.com, flipkart, jabong, & others. New sites are being launched in most of the categories from baby products shopping to mobile phones & others. This has also created new job opportunities. Also special offers, promo codes & others help drive sales during holidays, festivals & others.