Top 5 online marketplaces in Asia

n 2020, around two thirds of the cumulated GMV of the 100 biggest global marketplaces was produced by online marketplaces with a sales focus on Asia.

 U.S. tech giant Amazon is by the way the only non-Asian player which plays in the same league as the leading Asian marketplaces

via – https://wordpress.com/post/bubblecube.wordpress.com/3352

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Retailers & Multi Channel

89% of retailers are already active on social media or are planning to engage with social media platforms in the near future. Shopping is becoming an ever more versatile activity

Via – https://ecommercedb.com/en/blogPost/3295/u-s-retailers-further-invest-in-multi-channel



How is the E-Commerce industry in India shaping up ?

What are the top Differences Between Instagram & Vine Videos?

With the introduction of Instagram videos, the social media video war has begun between Instagram & Vine. Twitter first introduced Vine videos which became a big hit for Twitter. Vine received great reviews & its membership base kept growing. First with the iOS app & then app for andorid was introduced. Instagram, primarily a photo app, also came out with videos. The initial response to Instagram videos was great with millions of videos uploaded. Some of the important differences between the 2 are

1) Video Length : Instagram – 15 sec & Vine – 6 seconds
2) Filters : Instagram – yes & Vine – No
3) Image Stabilization : Instagram – yes & Vine – No
4) Cover Frame : Instagram – yes & Vine – No
5) Embeddable : Instagram – Yes & Vine – yes
6) Photo Map : Instagram – yes & Vine – No
7) Geotagging : Instagram – Yes & Vine – Yes
8) Looping : Instagram – No & Vine – yes

Brands have already started using both the instagram & vine videos for marketing activities. Several promotions have been done on Vine using crowdsourcing. Movies are releasing clips on Instagram & Vine. Recently Steve Jobs movie, Jobs, has been released on Instagram. Honda is using Vine to respond to specific customer tweets.

#VineonVine by #Nordstorm Social #Puma #Fashion

Ecommerce sites in India

Ecommerce investments in India is increasing & this has lead to an increase in the sites & also online shopping. The higher discreation income of people has resulted in online shopping & this can be done at the click of a mouse. Several of ecommerce sites are also into TV advt, sponsoring, print ads & others driving slaes, brand visibility & others. Many global players are also looking at India & several brick & mortar companies have launched online commerce sites. Some of the such online shopping sites include myntra.com, yebhi.com, fashionandyou.com, bagittoday.com, flipkart, jabong, & others. New sites are being launched in most of the categories from baby products shopping to mobile phones & others. This has also created new job opportunities. Also special offers, promo codes & others help drive sales during holidays, festivals & others.