F-Bomb in Chrysler’s Twitter Feed – How Marketing Communication can go wrong?

An F-Bomb in Chrysler’s Twitter feed has resulted in Chrysler dropping the company responsible for its social media strategy. This kind of situation leads to question of who should own the access & how the communication should be between the companies. With digital marketing becoming an integral part of Marketing, care should be taken. The employee who dropped the f-bomb has also been fired. Chrysler has also quickly issed an apology about the issue. The official Chrysler Twitter account, @ChryslerAutos. It seems like there was a confusion between the personal account of the employee & the official Chrysler account.