Google has launched a safety campaign called “Good to know“, which teaches net users about Internet safety, security & data management online. It also makes internet users to be digitally empowered. This has been launched as part of the safer internet day. This is Google’s biggest consumer education campaign & comes in the wake of increasing online frauds, malware, spyware & other threats. This will make millions of new internet users to be digitally responsible.
Some of the Google security & privacy tools are 2 step verification, Incognito mode in Chrome, Google account settings, Google Web History controls & others. Some of the sections in the website include How you can stay safe & secure online, how you can protect your family online & how Google helps protects you.
Google Good To Know
Google India’s latest ad titled “Google Search: Reunion” has sparked a great deal of conversation on social media & other media outlets. This is based on the partition of India & Pakistan where 2 friends meet after a long time thanks to Google search. Advertisements based on India/Pakistan partition evokes emotional response & many brands are using this theme for their ads. Coco-Cola had an advt featuring vending machines where people from 2 countries can meet online.
Google has a high search market share in India & still has gone created this lengthy advt. With users shifting towards mobile search & apps, Google wants to capture this shift towards search. In the advt, search starts from Desktop search & moves on to mobile search.
Google+ which recently completed 2 years has undergone many changes since the days of launch. Its beautiful user interface, social features, Google’s use of it in search rankings & others have made Google+ gain prominence. Several brands have their presence on Google+ & many are hosting hangouts to connect with their customers. Google+ has become the 2nd top social networking site behind facebook. Google+ hangouts on Cricket, movies & others have gained it good visibility.
Some of the top Indian Google+ pages are t-series, Google India, First Post, zoom tv, Sri Sri Ravi Shankar, Art of Living, Archana’s Kitchen, Glamsham.com, Delhi Daredevils, Forbes India & others. T-series is a top music label company which shares its videos, music & movies on its Google+ page. Google India has the official Google+ page for Google in India which has good shares & engagement. Sri Sri Ravi Shankar, Founder of the Art of Living, has a great presence on Google+ sharing content on peace, AOL’s initiatives & others.
Source: Yahoo Small Business Advisor
Google India has launched “Start Searching India” Campaign in India on Monday. This is an initiative by Google to get the most out of Google search. India which is seeing a rapid growth of mobile browsing has become a top market for internet companies. Google launched this initiative in Chandigarh, which is the top city internet usage city in India. A new site has been launched by Google at g.co/startsearchingindia. This shows how they can get instant answers to their most-common queries.
Many are moving from no internet to mobile internet. Searching for even small requirements like movies, restaurants, hotels & others on Google search has become a trend in India. People are looking for relevant information in the shortest time possible with great accuracy. Google has been improving its search results with many tweaks in Algorithm.
On this newly launched website, one can look for information on weather, flights, ATM, research, movies & news. Researching topics has become easier with this new Google tool. Live arrival & departure information for flights is also available with flight number & airlines.