Ipsos : Google is India’s most influential brand

According to the study by global research firm Ipsos, Google ranks on the 1st and is followed by
Facebook, Gmail, Microsoft and Samsung
in the top five. Flipkart is the top ranked Indian brand at 7th place. The other two Indian brands are – SBI and Airtel- 9th & 10th. US-based Amazon is placed at 8.

Foreign brands like Google and Facebook rank on top in terms of their influence. This shows Indian brands need to improve their overall marketing offerings to improve their confidence levels. In India, study involved, asking more than 1,000 Indians online to assess more than 100 brands.

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The Brands Millennials Most Want To Work For

According to research conducted by YouGov, the majority of young people today want to work at tech and web companies. The index rankings reveal that Google is the most sought after employer for millennials, followed by Amazon and Netflix.

Only three non-tech/web brands make YouGov’s top-10 and they are Nike, Disneyland/Disney World and Johnson & Johnson.

Infographic: The Brands Millennials Most Want To Work For | Statista
You will find more statistics at Statista

Google: The Year In Search 2015 Video

This one from Google with it’s annual “Year In Search” marks another epic and enchanting year for the internet and the world. The biggest moments of 2015 inspired trillions of questions. What do they reveal about us? Explore the full Year in Search: http://google.com/2015 #YearInSearch

Most Targeted Websites in Copyright Complaints to Google

According to data published in Google’s Transparency Report, the number of requests, search giant receives continues to skyrocket. In the past month, copyright owners filed requests for more than 65 million URLs to be removed from search results due to copyright infringement. That’s more than 15 million requests per week, up from around 200,000 requests per week when Google started disclosing these numbers in 2011.

Most of the websites in the Top 10 are file hosting services that are often used by file sharers to host illegal copies of copyright-protected material such as movies, TV series and music.

Infographic: Most Targeted Websites in Copyright Complaints to Google | Statista
You will find more statistics at Statista

How PayPal Measures Up Against Other Tech Giants – Google, Apple, Microsoft & others

Infographic: How PayPal Measures Up Against Other Tech Giants | Statista
You will find more statistics at Statista

PayPal has started trading on the NASDAQ on Monday morning. The company’s valuation, just below $50 billion. Shows how PayPal measures up against other big names in the tech industry in terms of market capitalization.

Apple Reclaims Title of Most Valuable Brand – Apple, Google, Microsoft, IBM, Visa & others

According to the latest edition of Millward Brown’s annual Brandz report, Apple has surpassed Google to reclaim the world’s most valuable brand once again. Apple’s brand value soared 67 percent to $247 billion, eclipsing the value of last year’s leading brand Google by more than $70 billion.

Infographic: Apple Reclaims Title of Most Valuable Brand | Statista

                    You will find more statistics at Statista

Mobile Usability & Google Mobile-Friendly Test

With an increase in global web traffic from mobile devices & also studies showing that mobile visitors are more likely to revisit mobile-friendly sites, mobile usability has now become an imp part of search results. Mobile usability report helps identify issuses affecting your pages. This can be used to fix errors & also their search performance & relevance. Most mobile browsers do not render Flash-based content. Also your pages should specify a viewport using the meta viewport tag

For the mobile friendly websites,

1) The viewing area should adjust to the device screen size

2) Content should flow in viewport

3) Scaling of the fonts

4) Buttons should be well placed & visible

5) Using mobile friendly tech for the mobile website

Six primary mobile usability errors are

1) Flash Usage
2) View Port Not configured
3) Fixed-width viewport
4) Content not sized to viewport
5) Small font size
6) Touch elements too close

Google Mobile-Friendly Test URl is https://www.google.com/webmasters/tools/mobile-friendly/. This test will analyze a URL and report if the page has a mobile-friendly design.