90% of people move between devices to complete a goal on PC, Mobile, Smartphone & others. 86% of people use their smartphone while consuming other media. 75% of customers prefer a mobile friendly site. Sites that work across multiple devices are more enjoyable & successful as well.
These are the main parameters to keep customers happy:
paths to purchase and
The 3 main ways of delivering them are
Responsive web design
Source: Google Think Insights
Responsive web design
Google Election Tracker : http://www.google.co.in/elections/ed/in
Facebook Election Tracker : https://www.facebook.com/FacebookIndia/app_526285324152069
Social Media is playing a key role in this year’s General Elections in India. Political parties have embraced facebook, twitter, Google+ & other social media sites to connect with the public. Facebook has launched an App called ‘India Election Tracker’ which tracks parties, candidates & other info related to elections. A poll has been included on the issuses concerned to voters, updates about the parties, Facebook talks & other info. You can view results by previous day & upto last 7 days.
Google has launched a website to track Indian elections & provides information on Parties, states & their campaigns on Youtube. There is a section on how to register to vote & links to various election resources. Youtube election partners are Times Now, HT, NDTV, AajTak, Zee news & others. There is a youtube elections hub which has videos related to Indian elections 2014.
2014 Indian Election Tracker Tools
In case of users searching for beauty products online, many start their journey undecided on brands. Makeup, Skincare, Fragrance, hair care & others are some of the products users are looking for. Beauty shoppers take action after watching beauty videos on youtube & other leading video properties. Some of the findings from the Google study are
1) 58% buy to replace a product they ran out of, 36% buy to take advantage of promotion, 27% buy to try a new product.
2) Price, Quality & brand are most influential to beauty purchase decisions
3) Almost half of beauty shoppers don’t know which brand they will buy when they start shopping.
4) Beauty shoppers rely on paid search ads while they research
5) Free shipping, speed and convenience move beauty shoppers to buy online
Digital Behaviors of Beauty Shoppers
Google commissioned Ipsos, an independent market research company, to find out how Click to Call in Organic & Paid Mobile Search Results Influence Purchase Decision. 1500 Mobile searches who made the purchase were used to understand the process. Some of the key findings from the study are
1) A 3rd of mobile searchers need to directly call a business from the search results.
2) Adding a phone number to mobile search ads results in an avg CTR increase of 8%
3) 52% of Mobile searchers find the call button useful
4) 72% of clicks on a mobile search ad call button lasts longer than 30 seconds.
5) on Average 40 million calls are driven by Google ads each month
6) Lack of call button can damage consumer’s perception of business.
Access the Study at Google Think Insights
Google Click to Call
With Social Media becoming a part of Brand’s Marketing activities, there are many challenges while executing the social media activities. Some of it are How to increase the shares of my posts, Time of posting, How to increase follower counts, Increase the amplification/reach/engagement & others. You can measure the social media effectivenesses of your campaigns using analytic tools. Google Analytics, Klout & others are some of the free tools available to measure the metrics. Facebook, Twitter, Google+, Linkedin, Youtube, Pinterest & others are some of the top social media networks to use in your marketing activities.
The chart below shows how facebook’s Whatsapp acquisition stands compared to other high profile tech acquisition. Facebook’s deal is the biggest one in the recent times followed by Google’s Motorola Deal. Social media space is seeing a lot of acquisitions. Facebook also bought Instagram for $1 Billion & is growing at a very good pace. Google has done many acquisitions recently in the Robotics, Internet of things & other areas.
Whatsapp handles more than 50 billion messages a day, 500 million images & has 450 million users. It has a very good market share of mobile messaging app in countries like India, Brazil & others.
You will find more statistics at Statista
Brand Finance has released the Brand Finance Global 500 which provides the most powerful & most valuable brands globally. Ferrari is the world’s most powerful brand. Employee satisfaction, brand finance, loyalty, visual identity & online presence makes it the world’s most powerful brand. Ferrari is one of only 11 brands (including Google, Hermès, Coca-Cola, Disney, Rolex and F1 racing rivals Red Bull) to be awarded an AAA+ brand rating and has the highest overall score.
Apple is the world’s most valuable brand for the 3rd year in a row. Samsung’s brand value has increased from US$20 billion to US$79 billion this year. Facebook has added 76% to its brand value this year & making it to 122nd position. US brands dominate the Brand Finance’s list, with 185 brands of the 500 spots occupied by it.
Brand Finance Global 500
If the Infinite scroll is not implemented in search engine friendly way, crawlers find it difficult to crawl & index. Then the content will not surface in search results. Google Webmaster Central has a great article on how to implement the Infinite Scroll in a search engine friendly way.
1) The webpage or the CMS used should produce a paginated series to go along with the infinite scroll.
2) All the individual items are accessible. However, with the normal infinite scroll, crawler can’t discover individual items displayed after the initial page load.
3) Decide how much content to have in each page.
4) The content should be so divided that there is no overlap.
5) Each component page contains a full URL.
6) Use rel=next and rel=prev values in the section to configure pagination.
7) Implement replaceState/pushState on the infinite scroll page.
Infinite Scroll – Google Webmaster Central
Google has launched a safety campaign called “Good to know“, which teaches net users about Internet safety, security & data management online. It also makes internet users to be digitally empowered. This has been launched as part of the safer internet day. This is Google’s biggest consumer education campaign & comes in the wake of increasing online frauds, malware, spyware & other threats. This will make millions of new internet users to be digitally responsible.
Some of the Google security & privacy tools are 2 step verification, Incognito mode in Chrome, Google account settings, Google Web History controls & others. Some of the sections in the website include How you can stay safe & secure online, how you can protect your family online & how Google helps protects you.
Google Good To Know
Open Automotive Alliance is a global alliance of tech & auto Industry leaders. This alliance will bring Android platform to cars in 2014. OAA is planning to make technology in the car safer, seamless & useful to everyone. Mobile technology which was in a very nascent stage a few years ago has grown rapidly. A common platform like Android will make innovation faster, bring cutting-edge technology to the drivers & a great experience for drivers/passengers.
Audi, GM, Google, Honda, Hyundai and NVIDIA have formed the OAA. Mobile technology has reshaped the way we communicate. Similar to Apps, mobile browsing & other mobile tech, innovation in car technology will make driving safer. Connected Car experience will help provide drivers/passengers a great experience.
Open Automotive Alliance