Search Console is adding more context to its error reporting.
Eg: if a website doesn’t provide the name of the author in markup, Search Console currently reports an error named Missing field “name”. From now onwards, that error will be named Missing field “name” (in “author”).
Google Ads launches auto-applied recommendations. This an opt-in feature, and you can choose from over 17 recommendations to apply automatically within the Google Ads setting. Auto-applying recommendations will not impact your budget.
Zero-click Google searches increases to nearly 65% in 2020
Between January and December 2020, nearly 65% of Google searches ended without a click to another web property — up from 50% in June 2019.
Zero-click searches may mean that users’ queries are resolved right on the results page. By displaying ads or its own products, Google can extract value from zero-click searches, while other sites might not.
Google launches new crawl stats report in Search Console
Total no of requests grouped by response code, crawled file type, etc Detailed information on host status URL examples to show where in your site requests occurred Summary for properties with multiple hosts and support for domain properties
crawl requests broken down by these groups: (1) response, (2) file type of the fetched URL, (3) purpose of the crawl request, (4) and Googlebot agent.