According to the latest edition of Millward Brown’s annual Brandz report, Apple has surpassed Google to reclaim the world’s most valuable brand once again. Apple’s brand value soared 67 percent to $247 billion, eclipsing the value of last year’s leading brand Google by more than $70 billion.
With an increase in global web traffic from mobile devices & also studies showing that mobile visitors are more likely to revisit mobile-friendly sites, mobile usability has now become an imp part of search results. Mobile usability report helps identify issuses affecting your pages. This can be used to fix errors & also their search performance & relevance. Most mobile browsers do not render Flash-based content. Also your pages should specify a viewport using the meta viewport tag
For the mobile friendly websites,
1) The viewing area should adjust to the device screen size
2) Content should flow in viewport
3) Scaling of the fonts
4) Buttons should be well placed & visible
5) Using mobile friendly tech for the mobile website
Six primary mobile usability errors are
1) Flash Usage
2) View Port Not configured
3) Fixed-width viewport
4) Content not sized to viewport
5) Small font size
6) Touch elements too close
Google has launched the Indian Language Internet Alliance, which will help promote the growth of Indian language content online. Through this initiative, millions of Indians will be able to join the online bandwagon. Several leading Indian media networks are part of this initiative. Already India has 200 million internet users & this initiative will help bring many non English speaking population of India to be internet users.
Google voice search for Hindi is also available now & a new website hindiweb.com, which will have hindi content like apps, music, videos, blogs & others. With increasing internet & mobile penetration, Hindi content will help bring millions of people online.