Google & its role in shaping the Digital Marketing

Google’s role in shaping a few areas of Digital Marketing (SEO, Analytics, Paid Advertising, Tag Management, and Content Marketing) has contributed for the overall growth of the digital marketing in the last decade. Below are some of the important areas, which have got an impact from Google’s digital technology improvements.

Big Query – BigQuery is Google’s fully managed, petabyte scale, low cost analytics data warehouse. E-commerce, retail & other companies can use this for big data & machine learning activities.

Google+ – Though google hasn’t been successful with social media space, Google has been reinventing the social media wheel with Google Buzz & Google+. Google+ has been redesigned lately with several changes & trying to position differently.

Blogger – Though not as popular & successful as WordPress, still blogger has a good presence in the blogging platforms with an easy to use publishing platforms.

Analytics – Google paved the way for the easiest implementation of analytics through its Google analytics tool. Millions of sites globally use it & this tool brought paradigm shift in powering sites analytically.

Mobile – Google’s Android Mobile OS & play store along with Admob for mobile advertising has changed the way smartphones are used. Android OS has become one of the top Mobile OS globally along with Apple iOS.

Programmatic Media – Google’s Double Click has made it easier for publishers to embrace programmatic media technology & earn revenue.

Google Data Studio – Google’s latest product Data Studio will surely change the way data visualization is done. It is already creating ripples in the digital world.

SEO – Google which started off with a search engine began influencing the SEO area with its algorithm updates, new search policies & pretty much everything under the sun for SEO

Paid Advertising – Google’s Adwords (search advertising & display advertising) allowed millions of people across the globe to start advertising & get revenues from displaying advt. on their websites

YouTube – For videos, video advertising & video analytics, Google’s Youtube is the largest video repository, search & viewing platform.
Many of these Google’s products, platforms, tools & others processes can be linked together, providing an overall view of the business’ digital marketing efforts & returns.google-big-data.jpg

Ipsos : Google is India’s most influential brand

According to the study by global research firm Ipsos, Google ranks on the 1st and is followed by
Facebook, Gmail, Microsoft and Samsung
in the top five. Flipkart is the top ranked Indian brand at 7th place. The other two Indian brands are – SBI and Airtel- 9th & 10th. US-based Amazon is placed at 8.

Foreign brands like Google and Facebook rank on top in terms of their influence. This shows Indian brands need to improve their overall marketing offerings to improve their confidence levels. In India, study involved, asking more than 1,000 Indians online to assess more than 100 brands.

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The Brands Millennials Most Want To Work For

According to research conducted by YouGov, the majority of young people today want to work at tech and web companies. The index rankings reveal that Google is the most sought after employer for millennials, followed by Amazon and Netflix.

Only three non-tech/web brands make YouGov’s top-10 and they are Nike, Disneyland/Disney World and Johnson & Johnson.

Infographic: The Brands Millennials Most Want To Work For | Statista
You will find more statistics at Statista

Google: The Year In Search 2015 Video

This one from Google with it’s annual “Year In Search” marks another epic and enchanting year for the internet and the world. The biggest moments of 2015 inspired trillions of questions. What do they reveal about us? Explore the full Year in Search: http://google.com/2015 #YearInSearch

Most Targeted Websites in Copyright Complaints to Google

According to data published in Google’s Transparency Report, the number of requests, search giant receives continues to skyrocket. In the past month, copyright owners filed requests for more than 65 million URLs to be removed from search results due to copyright infringement. That’s more than 15 million requests per week, up from around 200,000 requests per week when Google started disclosing these numbers in 2011.

Most of the websites in the Top 10 are file hosting services that are often used by file sharers to host illegal copies of copyright-protected material such as movies, TV series and music.

Infographic: Most Targeted Websites in Copyright Complaints to Google | Statista
You will find more statistics at Statista

How PayPal Measures Up Against Other Tech Giants – Google, Apple, Microsoft & others

Infographic: How PayPal Measures Up Against Other Tech Giants | Statista
You will find more statistics at Statista

PayPal has started trading on the NASDAQ on Monday morning. The company’s valuation, just below $50 billion. Shows how PayPal measures up against other big names in the tech industry in terms of market capitalization.

Apple Reclaims Title of Most Valuable Brand – Apple, Google, Microsoft, IBM, Visa & others

According to the latest edition of Millward Brown’s annual Brandz report, Apple has surpassed Google to reclaim the world’s most valuable brand once again. Apple’s brand value soared 67 percent to $247 billion, eclipsing the value of last year’s leading brand Google by more than $70 billion.

Infographic: Apple Reclaims Title of Most Valuable Brand | Statista

                    You will find more statistics at Statista