Facebook & Google’s 2014 Indian Election Tracker Tools – Track Parties, Candidates & others

Google Election Tracker : http://www.google.co.in/elections/ed/in

Facebook Election Tracker : https://www.facebook.com/FacebookIndia/app_526285324152069

Social Media is playing a key role in this year’s General Elections in India. Political parties have embraced facebook, twitter, Google+ & other social media sites to connect with the public. Facebook has launched an App called ‘India Election Tracker’ which tracks parties, candidates & other info related to elections. A poll has been included on the issuses concerned to voters, updates about the parties, Facebook talks & other info. You can view results by previous day & upto last 7 days.

Google has launched a website to track Indian elections & provides information on Parties, states & their campaigns on Youtube. There is a section on how to register to vote & links to various election resources. Youtube election partners are Times Now, HT, NDTV, AajTak, Zee news & others. There is a youtube elections hub which has videos related to Indian elections 2014.

2014 Indian Election Tracker Tools

India Mobile Service Providers Market Share for 2013 – Bharti, Vodafone, Idea, Reliance, BSNL, Aircel, Tata, Telewings & others

TRAI has released the latest figures for wireless & Wireline subscribers in India for year ending 2013 Dec 31st. Total of 886.30 million mobile subscribers with 28.89 wireline subscribers. There is a monthly growth of 0.59% in Mobile. Share of Urban subscribers is 59.42% & Rural is 40.58%. Total Broadband (> 512 Kbps) subscription is 55.20 million at the end of Dec, 2013. Total phone subscribers is 915.19 million at the end of December 2013.

Mobile Number Portability requests increased from 106.87 million subscribers at the end of Nov, 2013 to 109.37 million at the end of Dec, 2013. The overall Teledensity in India stands at 74.02% for Dec, 2013. Private operators hold 88.73% of the mobile subscriber market share where as BSNL and MTNL, the two PSU operators hold only 11.27% market share.

Mobile Market Share in India

Twitter’s India Transparency Report – what does it say?

Twitter has become a top social media platform to air views on the current events, lok sabha elections & other happenings in the country. The number of information requests & removal requests by the Govt. of India has gone up over the years as can be seen from the tables below.

19 Information requests in the 2nd half of 2013 as against less than 10 in the first half. Similarly the removal requests have gone up as well. The removal requests – court order shows the power of twitter in the social media space. Tweets withheld has increased to 13 in the last half of 2013. Some of the other countries which have made requests include US, UK, Mexico, Japan & others.

Twitter India Transparency Report

Which are India’s Top performing Facebook Brand Pages ?

Facebook has turned 10 & with more than 1 Billion members, facebook is a treasure trove for brands. Brand pages help connect with their fans, post updates, get feedback & for other activities. Marketers have been using facebook for various activties. To announce products, promotions, feedback & other activities. The period of data collection is from December 1, 2013 to January 1, 2014. Some of the important parameters are fan growth, fans, engagement figure, engagement rate, share of engagement & others. The list includes India’s most successful brands on facebook. Top 30 facebook pages by engagement are MTV roadies, bewakoof.com, samsung mobile india & others.

Indian Institute of Management- Bangalore (IIMB)’s Case Study on Bollywood & Social Media Marketing

Digital marketing is being used extensively to market bollywood movies. It includes creating a microsite, facebook/twitter/youtube profiles, hangout with movie stars, promotions, social media buzz & others. Youtube hits, social media reach/share/amplification & other metrics predict how the movie will perform post release. Indian Institute of Management- Bangalore (IIMB) has created a case study on bollywood movies & social media activities.

The case study has been done by Suhruta Kulkarni, U Dinesh Kumar and Karthika A S of IIMB. The case study has now been published by Harvard Business Publishing. It explores the link between box-office collection and social media activity wrt the Bollywood film ’1920 Evil Returns’. 1920 Evil Returns is the 2nd film of the franchisee & ’1920 London’ is the 3rd which will be released this year.

iimb case study Bollywood & Social Media Marketing

Most Trusted Brands in India – Samsung, Sony, Tata, LG, Nokia & others in the list

Samsung has become the most trusted brand in India as per the study by Brand Trust Report. Trust Research Advisory has created the Brand Trust Report which lists Samsung, Sony, Tata, LG, Nokia in the top 5 spots for the most trusted brand. Nokia which was in the 1st position in 2013 has moved to 5th place. TATA, Hero, Reliance & M&M are the top Indian brands in the list.

The current year’s report is a result of more than 15,000 hours of fieldwork. Consumer electronics, BFSI, FMCG, Automobile & others are some of the different industries in the brand list.It was conducted across 16 Indian cities between July and November 2013 which has resulted in more than 20000 Unique brands.

Most Trusted Brands in India

“Nokia Lumia—Your Wish is My App” Campaign – India’s only App reality show

Nokia has announced the 2nd season of its ‘Nokia Lumia—Your Wish is My App’ reality TV show. The 1st season saw more than 38,000 brilliant app ideas from across the country. Thousands of them have been made into great apps. If you have a great app idea, share it with Nokia. It will also be featured on NDTV & a chance to win 1 million rupees. This is India’s only app reality show. Besides sharing on Facebook, you can also SMS the idea. Shortlisted apps will be showcased in a 9-episode reality TV show on NDTV.

Nokia Lumia—Your Wish is My App

Moto G in India – A Highly Anticipated Phone of 2014 in India

Moto G, a highly anticipated phone of 2014 in India, will be released in India during the last week of Jan 2014. Moto G has created a great amount of interest in India ever since it was released. IN the US. it is availble for $179 & $199 unlocked versions. The phone will be priced competitively. This phone has been hailed as the best Android phone in the $200 range.

It has a 4.5″ HD display with Qualcomm Snapdragon 400 processor with 1.2 GHz quad-core CPU. Available in 8GB & 16GB versions with a quad core speed. This phone has become the latest craze in the Grey market. 720p HD video (front and rear) and 5 MP at 4:3 and 3.8 MP at 16:9 (user-configurable) with LED flash.

Facebook Acquires Bangalore based Startup Little Eye Labs – A Performance Analysis and Monitoring tool

Facebook has acquired the Bangalore based startup Little Eye Labs. The company makes tool for analyzing the performance of mobile apps. This is the first Indian acquistion by Facebook & shows the Facebook’s strategy of mobile dominance. Parse was another company which Facebook acquired for its move into Mobile area.

The entire Little Eye Labs team will move to Facebook’s HQ in Menlo Park, CA. This is a great move for Indian startup companies & will give a big boost for the Indian companies. The company was backed by GSF and VenturEast Tenet Fund. The company can leverage Facebook’s world-class infrastructure at its HQ & can help improve their apps.

facebook little eye labs

Amar Chitra Katha (ACK) Comic App on Microsoft Windows App Store

Amar Chitra Katha (ACK) comics app on Windows app store is the app from Amar Chitra Katha, India’s largest comics publisher. The app has hundreds of Amar Chitra Katha titles in digital format. With this app you can purchase, download & read hundreds of ACK digital comics. With a single user account, you can view the comics across many devices. Some of the salient features are 200+ Amar Chitra Katha Comics, 3 free titles & others. This is available for computers & tablets running Windows 8.

Link: Amar Chitra Katha (ACK) on Microsoft Windows App Store

Amar Chitra Katha (ACK) comic app