2013’s Great online Shopping festival website is live at gosf.in. This year it will be held from Dec 11 till 13th. This year’s website has the option of Hindi language as well. Airtel, Intel & paytm are the 3 preferred partners for the 2013 GOSF. For 2013, the list of retailers participating is huge & have been listed alphabetically in the website.
Most of the companies which have an online presence are participating in the GOSF. From Airtel, airasia to Zovi, you can find all the online retailers in the list. Clicking on the website link will take you to their GOSF customized page. This online shopping festival is emerging as Black Friday/Cyber Monday deals of US.
Helping Women Get Online(hwgo.com) is an initiative by Google in India to empower women by enabling them to use the internet. In India, only 30% of the active Internet users are women. By bringing more women online, it would empower them & also improves society. Google’s Plan is to have 50 million additional women get online by end of 2014. Intel, HUL, Future Group & Axis Bank are the other partners in this effort who will help drive this initiative through various efforts. Some of the other partners in this effort are Johnson & Johnson, indiatimes, Healthkart & Babyoye.
An Internet Toll Free Helpline number has also been set up at 1800 41 999 77 to guide women if they get stuck on the Internet.The site has information on all the basics like internet skills, chat/email & videos online. Cooking tips, Financial tips & Household tips are also available on the site. The site is also available in Hindi.
Intel and Toshiba’s collaborative video promotion called The Beauty Inside has won an award at the Cannes Lions. The film stars Topher Grace and Mary Elizabeth Winstead & consists of six episodes which are 4-8 minutes long. It has got millions of views on youtube & has brought great brand visibility to both Toshiba & Intel.
The Beauty Inside is an ongoing film where the audience can play the main part. Watch the video, then like it to hear about the next episodes or audition to play Alex yourself on our Facebook page.
Intel well known for its processors is also known for its social media presence. They use the social media to engage, inform & build the brand. They have set up a Intel Social Media guidelines which helps the employees on how to engage with the social media. Disclose, protect & use common sense are the 3 rules of engagement. They have blogs which is updated regularly, Facebook with millions of likes, Youtube Channel & twitter with millions of followers. At Intel Free Press, one can follow all the tech news related to Intel and also download a mobile app.
A digital magazine, iQ by Intel, where one can vote on items and also share on social media platforms. Ekaterina Walter is a social media innovator at Intel. Under her leadership, Intel’s Social Media platforms have been growing rapidly & has helped the brand build visibility. Intel’s social media strategies include posting the original content on Facebook, interactive videos on YouTube & engaging with the community.
Many global companies are also using Visual based marketing strategies using Instagram, Tumblr, Pinterest & flickr to engage with the audience. Here one can like the pics & also repost or pin it to their boards.
For the first time, Intel’s the chase video ad has gone viral. The ad shows clippings of Facebook, youtube & other social media sites. For the week of Jan 27th, it is at the no. 1 spot in visible measures top 10 viral video list.