The number of Internet users in India has reached 205 million in October this year with a 40% YOY growth. Internet and Mobile Association of India (IAMAI) and IMRB International have released I-Cube 2013 report on the Internet users in India. China currently has 300 million internet users while US comes at 2nd with 207 Million users. It is also expected that by June 2014 Internet users in India will be 243 million becoming the top 2nd country in the world.
This huge user base will help develop & grow the internet economy. Online shopping has become popular in India with a large number of shopping portals. 137 million urban users & 68 million rural users. With 110 million mobile internet users in October, and is estimated to reach 130 million by the end of December. More than 50% of urban internet users access internet daily & the demography includes youth, working men, older men & non-working women. Urban centers like Mumbai, Bangalore, Delhi, Chennai & other metros have a huge internet user base.
Indian Internet users
Google has released a study titled “Women and Web Study” which helps understand internet usage patterns & purchase decision making of women internet users in India. The study took into account the search query data for top women oriented search categories in India. online research was done by TNS Australia. Some of the findings of the study are
1) 60 Million Women are online in India
2) Accessing Internet through Home computer, office, Smartphones, tablets & Cyber Cafes
3) Online Women are more affluent & younger
4) 75% are in the 15-34 age group, with over 24 million women accessing the Internet daily.
5) Search Categories on Google in India are: apparel & Accessories is the biggest search category followed by food & drink, baby care, hair care & skin care.
6) Internet research influenced their decision-making process. Internet influence was the highest for skin care at 72%, baby care at 69% and hair care at 65%.
7) Email, search and social networking are the biggest drivers for women.
8) Women account for 40% of the total monthly YouTube user base in India.
New age technologies like Internet, Social media, Mobile, Cloud & others have given companies better ways of connecting with their audience. Companies are investing more & more into digital marketing arena to connect with their customer base. Brands are using Social media platforms like Facebook, twitter, vine, instagram & others for their marketing activities.
Microsoft India has come up with an innovative campaign called as “Microsoft Cloud Blogathon“. This is a 30 day competition, 20th May, 2013 to 00:00 hrs on 21st June, 2013 & is targeted towards college students. As part of this, one questions will be provided every day & students are required to contribute. There are daily prizes to be won & 50 top qualifiers based on the selection process will win 4 week Virtual mentor ship opportunities with Microsoft India. This is India’s first blogging based competition & this provides students, once in a life time opportunity to be mentored at Microsoft India. More info about the Microsoft Cloud Blogathon can be had at their FAQ section.
Cloud computing technology has become a boon providing easy access to the required information 24*7. This helps students & faculty access documents, mails, engage in video conferencing & IM anywhere & anytime. This helps in easier collaboration & communication increasing productivity & innovation.
With the booming of online shopping in India, eBay India has launched integrated brand campaign aimed at giving a push up to the Ebay India brand in the Indian online shopping space. Several new comers in the field like Flipkart, Jabong, Snapdeal & others have been runnings TVC for quite some time. TVC’s show people wanting to purchase a product & is being told by another about the great deals on Ebay India. Want it, Get it is the theme of the promotion. Ebay is one of the oldest entrants in Indian online shopping space.
Indian online shopping market has been growing rapidly & they are making great strides in tier-2 & tier-3 cities. Online shopping offers the convenience of variety, price & easy shopping. With different kinds of financing options, online shopping is becoming a big industry.
Facebook has introduced graph search. facebook has more than 1 billion members, 1 trillion connections & 240 billion photos. To navigate through these, facebook has introduced graph search. This is in beta now & available in english. Facebook has become the top social networking site. Graph search uses phrases to find the people, places, photos & other relevent information. Some of the examples include movies my friends liked, places my friends visited & others. Graph search follows the current privacy settings. More info about the graph search is available at www.facebook.com/graphsearch
Ecommerce investments in India is increasing & this has lead to an increase in the sites & also online shopping. The higher discreation income of people has resulted in online shopping & this can be done at the click of a mouse. Several of ecommerce sites are also into TV advt, sponsoring, print ads & others driving slaes, brand visibility & others. Many global players are also looking at India & several brick & mortar companies have launched online commerce sites. Some of the such online shopping sites include myntra.com, yebhi.com, fashionandyou.com, bagittoday.com, flipkart, jabong, & others. New sites are being launched in most of the categories from baby products shopping to mobile phones & others. This has also created new job opportunities. Also special offers, promo codes & others help drive sales during holidays, festivals & others.
Forget blocking of youtube, facebook, twitter & other sites. For the first time in the internet history, Egypt has blocked access to internet except for the Egyptian stock exchange website which is still accessible. Tunisian style inspired revolution has been feared in Egypt & social networking sites help spread the information easily. Fearing it, Egypt seems to have blocked access to all the sites. SMS has also been blocked. This is for the first time it has happened in the world & shows the impact of internet on the economy & the society. Several important lines pass through Egypt & might also affect the global internet traffic.
With a 500 million member strong facebook, getting all the information about the popular deals, brands, movies & others in facebook is difficult. It would help to know the popular trending topic in facebook for the marketers. Allfacebook.com & booshaka.com provide some of the top information about the facebook trends along with the stats as well. This helps marketers on how to effectively spend their ad budgets. Facebook is also becoming a major referrer of traffic. With crowdsaver promotions, these websites help know the top deals available.
With Facebook being the top social networking site & also a major source of search, it is essential to optimize the facebook profile, group & fan pages. Users are looking for information in facebook & searching through various keywords. Facebook has more than 500 million members. This provides a great base of users. Hence a properly optimized page will help drive the traffic. Campaigns, offers & other special features with rich content make the pages info rich. Also the pages should be promoted to increase the fan base. All the information should be given in the pages with keyword rich text. Google is also displaying the information from Facebook in its search pages & a properly optimized fan or profile page would easily make it to the Google search results. Several companies are launching promotions through facebook only & to increase the conversion for these promotions it is very essential to have a clear strategy of how to make the pages attractive to the users & search engines. Also facebook pages should be promoted in other marketing activities as well. This helps spread the word of mouth about the pages.