Volkswagen has been at the forefront of innovative marketing campaigns. In India, they had launched campaign for Jetta using #anything4jetta in Twitter. Automobile companies are using innovative ways to reach customers & explore new markets. Social Media is a great medium to connect with the customers.
VW is using youtube for its Golf GTI advt in Spain. It is called as the The Fastest YouTube Ad. This has been created by DDB.
Volkswagen Golf GTI – “Click if you can” case from DDB España on Vimeo.
Volkswagen India has launached a anything4jetta campaign on Twitter for its new Jetta cars. It has also been supported by print ad with Times of India. Even the newspaper is printed in a unique style. By following volkswagenindia twitter account, users can participate in the campaign. They need to tweet anything wacky, creative with the handle #anythinh4Jetta. There is a grand prize of new Jetta Car for the cathcy tweet. TOI’s front page advt has already become a hot topic of the blogosphere. VW is known for creative campaigns & this is one of the big twitter campaigns in India. With the increase of social media, brands are turning to facebook & Twitter for campaigns & getting new users.