Google has released the 2013 search trends which provides an overview of what places, movies, people & other things people are looking. This year provides for 1,000+ top 10 lists across various categories from 72 countries. Globally Nelson Mandela is the #1 trending search followed by Paul Walker & iPhone 5s.
1) IRCTC, crininfo, Flipkart & PNR status are the most searched terms.
2) Top trending In India are Chennai Express, IPL 2013, Aashiqui 2 & UIDAI.
3) Among People Sunny Leone, Salman Khan, Katrina Kaif, Deepika Paukone & SRK are in the top 5 list.
4) Aashiqui 2, Chennai Express, Krrish 3, Dhoom 3 are the top 4 movies.
SRK quenches his thirst with the soccer team watching him. The soccer team grows up watching him drink Frooti. A perfect combination of SRK, soccer team & the background music gives a great visibility for Mango frooti. Katrina kaif is the brand ambassador for Slice. Slice advt has Katrina kaif, a young man and another woman with a background music. The man chooses between Slice & another mango drink. Imran Khan and Parineeti Chopra are the brand ambassadors for Maaza. They would be featured for the first time for this ad. This mango drink is from Coco Cola.
So this summer, there is a fight among Parle’s Frooti, Coke’s Maaza & Pepsi’s Slice. With the summer reaching its peak & to quench the thirst, companies are roping in brand ambassadors to build visibility & reach customers easily. Brands are roping Bollywood & Cricket stars as ambassadors to their products.