Google has released the 2013 search trends which provides an overview of what places, movies, people & other things people are looking. This year provides for 1,000+ top 10 lists across various categories from 72 countries. Globally Nelson Mandela is the #1 trending search followed by Paul Walker & iPhone 5s.
1) IRCTC, crininfo, Flipkart & PNR status are the most searched terms.
2) Top trending In India are Chennai Express, IPL 2013, Aashiqui 2 & UIDAI.
3) Among People Sunny Leone, Salman Khan, Katrina Kaif, Deepika Paukone & SRK are in the top 5 list.
4) Aashiqui 2, Chennai Express, Krrish 3, Dhoom 3 are the top 4 movies.
Bollywood has been using social media like Facebook, twitter, YouTube & others for promoting movies & to create buzz around it. Micro sites are also launched to provide updates to the fans. Live chat & Google+ hangout with the stars of the movies is done. Teaser clips & songs are released on YouTube. The number of views on Youtube has become a vital parameter in deciding the success of the film. Other sites like Tumblr, pinterest & others are also used to update with images & videos.