Google 2013 Search Trends – India

Google has released the 2013 search trends which provides an overview of what places, movies, people & other things people are looking. This year provides for 1,000+ top 10 lists across various categories from 72 countries. Globally Nelson Mandela is the #1 trending search followed by Paul Walker & iPhone 5s.

In India

1) IRCTC, crininfo, Flipkart & PNR status are the most searched terms.
2) Top trending In India are Chennai Express, IPL 2013, Aashiqui 2 & UIDAI.
3) Among People Sunny Leone, Salman Khan, Katrina Kaif, Deepika Paukone & SRK are in the top 5 list.
4) Aashiqui 2, Chennai Express, Krrish 3, Dhoom 3 are the top 4 movies.

Google 2013 Trends India
Google 2013 Trends India

Krrish 3 Movie & Role of Social Media in its Promotion

Bollywood has been using social media like Facebook, twitter, YouTube & others for promoting movies & to create buzz around it. Micro sites are also launched to provide updates to the fans. Live chat & Google+ hangout with the stars of the movies is done. Teaser clips & songs are released on YouTube. The number of views on Youtube has become a vital parameter in deciding the success of the film. Other sites like Tumblr, pinterest & others are also used to update with images & videos.

Krrish series has become one of the most successful movie in Bollywood. To promote the new Krrish 3 movie, a new microsite has been released. Twitter hashtag #Krrish3firstlook was promoted to reveal the Krrish 3 movie first look. The higher the number of tweets with this #Krrish3firstlook, microsite was designed to reveal more & more of the first look. A Krrish 3 facebook page with 353K likes is also up for promoting the movie. Krrish 3 Official Motion Poster has also been posted on Youtube. A Wikipedia entry on Krrish 3 has been created with complete info on the star cast & other details.