Search Advertising 2022 & the top Countries

The United States remained the prime market for search advertising in 2022.

Spend on sponsored links, keyword ads and Search Engine Advertising was especially high on mobile, with an estimated $67.3 billion spent on advertising rolled out on mobile devices like smartphones or tablets. Out of the six biggest markets by ad spend, only marketers from the U.S. and China put an increased focus on mobile platforms

 Ad spend in other major economies like Germany and Japan seems minuscule in comparison, with both markets staying below the $10 billion mark in total @ https://bit.ly/40URa9s

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How Brands are using NFTs (non-fungible tokens) as a way to engage with their audiences and promote their products?

Brands have seized on NFTs (non-fungible tokens) as a way to engage with their audiences and promote their products.

Nike, Pizza Hut and Vodafone are among the brands that were quick to see the potential of non-fungible tokens.

Pizza Hut NFT – Each week, the company will release a new pizza slice as an NFT. The first one was sold earlier this week and has been re-listed for 5 ETH ($9,000).

Digital 2021 Report

Digital 2021 Report – Published in partnership between Hootsuite and We Are Social

Trends & data across Digital, social media, ecommerce, streaming content, video games & others in 2020.

In a nutshell,

The world’s population stood at 7.83 billion at the start of 2021

5.22 billion people use a mobile phone today, equating to 66.6% of the world’s total population.

4.66 billion people around the world use the internet in January 2021,

there are now 4.20 billion social media users around the world. This figure has grown by 490 million over the past 12 months,

more than 1.3 million new users joined social media every day during 2020

Download the report @ https://datareportal.com/

How People Use Google Search -New User Behavior Study

How People Use Google Search -New User Behavior Study

Some of the Key Findings:

Only 9% of Google searchers make it to the bottom of the first page

19% of searchers click on a Google Ad during their search.

Only .44% of searchers go to the second page of Google’s search results.

The average search session takes 76 seconds to complete

Source : https://backlinko.com/google-user-behavior

32 Ways a Digital Marketing Consultant Can Help Grow Your Business

32 Ways a Digital Marketing Consultant Can Help Grow Your Business

The World’s 50 Most Influential CMOs Study 2015

The World’s 50 Most Influential CMOs Study 2015

Onsite SEO in 2015: An Elegant Weapon for a More Civilized Marketer from Rand Fishkin

From Rand Fishkin’s Slideshare

how Onsite SEO is advancing and the future elements of how marketers will optimize their content and pages.

The Tablet Hype Has Officially Died Down – Samsung, Lenovo, Apple, Asus & others

You will find more statistics at Statista

Digital, Social & Mobile Stats – 2015 Global & India

We Are Social’s 2015 report covers internet, social media & mobile usage statistics from all over the world. Global, regional overviews, and in-depth profiles of 30 of the world’s largest economies.

Global Stats

Total Population – 7.2 Billion
Internet Users – 3.01 Billion
Active Social Media A/c – 2.07 Billion
Unique Mobile USers – 3.64 Billion
Active Mobile Social A/c- 1.68 Billion

India Stats

Total Population – 1.26 Billion
Internet Users – 243 Million
Active Social Media A/c – 118 Million
Unique Mobile USers – 946 Million
Active Mobile Social A/c- 100 Million

Kingfisher creates a ride on the Oculus Rift “Beer Coaster”

India’s biggest beer, kingfisher(kf), has used oculus rift for creating a “beer coaster”. On the epic 10th anniversary of #KFOctoberfest, A free beer was given for those whose pulses raced the fastest, with the beer emerging from the dispenser during installation. Ad agencies, marketers, brands & others have been experimenting with new ways to connect with the customers & kf has used oculus rift to connect with customers.

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Twitter: http://www.twitter.com/kingfisherworld
Instagram: http://www.instagram.com/kingfisherworld