Cadbury’s #CremeEggBake Campaign on Google+ & how it helped the brand increase visibility. Consumers can submit recipes using its Crème Egg . The official page of the campaign was launched by Cadbury’s on Google+ & #CremeEggBake was the hashtag & consumers can tweet using the hashtag about recipes, images & others. On their YouTube channel, the campaign was supported with videos. Read more about the campaign at Clickz
Coca-Cola’s Social Media Guard video takes a look at how obsessed we have become with social media, sharing, mobile & other technologies that we have actually forgotten to share a real moment with others. It suggests that we need to put on Social Media guard – A big plastic cone surrounding our head. Then we can’t look down on our phones & have to look around, interact with people & enjoy with a can ok Coke.. World spends 4 millions years online every month.
Nokia has announced the 2nd season of its ‘Nokia Lumia—Your Wish is My App’ reality TV show. The 1st season saw more than 38,000 brilliant app ideas from across the country. Thousands of them have been made into great apps. If you have a great app idea, share it with Nokia. It will also be featured on NDTV & a chance to win 1 million rupees. This is India’s only app reality show. Besides sharing on Facebook, you can also SMS the idea. Shortlisted apps will be showcased in a 9-episode reality TV show on NDTV.
Amazing 50 tips on how to use Twitter for Business Purposes. Some of them include Don’t just follow people. Retweet & favourite their tweets. Don’t just sell, share value and build relationships. Check hashtags if they are trending before tweeting & don’t overuse hashtags. Wherever possible include pics & videos. This presentation is taken from Slideshare by Ksenia Dobreva, Social & Marketing Executive at WebMeUp.
Amar Chitra Katha (ACK) comics app on Windows app store is the app from Amar Chitra Katha, India’s largest comics publisher. The app has hundreds of Amar Chitra Katha titles in digital format. With this app you can purchase, download & read hundreds of ACK digital comics. With a single user account, you can view the comics across many devices. Some of the salient features are 200+ Amar Chitra Katha Comics, 3 free titles & others. This is available for computers & tablets running Windows 8.
Unilever’s Project Sunlight is a campaign/movement which explores the social missions of unilever brands. It consists of a growing community of people. Project Sunlight was created by David/Ogilvy & Mather. Together we can create a brighter future for our children. As part of the campaign, Unilever will create “acts of sunshine”. Already crores of “acts of sunshine” have been done as given in the website. You can join the Project sunlight through Facebook/twitter or registering on the website.
Social Sign ins help users to sign in to a 3rd party website using their existing social media or email logins. With the growth of internet & social media/networking, registration required for all the sites is a tedious process. It takes a lot of time & also to have different user name/logins. In such a case, social sign ins come into picture. Facebook is the top such log in used at 45% followed by Google at 33%. Other companies, like Microsoft, yahoo, linkedin, twitter account for just above 20 percent of social sign ins. Both Google & Facebook account for around 78% of such social logins.
You will find more statistics at Statista
Whether advertisement is done through newspaper, TV or mobile earning the consumer trust & confidence is of paramount importance. Nielsen’s latest “Trust In Advertising” report sheds more light on what form of advt is trusted more?. This survey was conducted between February 18 and March 8, 2013, and polled more than 29,000 consumers in 58 countries throughout Asia-Pacific, Europe, Latin America, the Middle East, Africa and North America.
1) Word-of-mouth recommendations from friends and family is the most influential at 84% up from 78% in 2007.
2) Trust in branded websites is the 2nd top in the list at 69% followed by Consumer opinions posted online.
3) 45% believed display ads on mobile phones were credible, and 37% trusted text ads on mobile phones, up from 18 percent in 2007.
4) Trust in television ads is 62% in 2013.
5) Ads served in search engine results has a trust of 48%