Brands have seized on NFTs (non-fungible tokens) as a way to engage with their audiences and promote their products.
Nike, Pizza Hut and Vodafone are among the brands that were quick to see the potential of non-fungible tokens.
Pizza Hut NFT – Each week, the company will release a new pizza slice as an NFT. The first one was sold earlier this week and has been re-listed for 5 ETH ($9,000).
Digital 2021 Report – Published in partnership between Hootsuite and We Are Social
Trends & data across Digital, social media, ecommerce, streaming content, video games & others in 2020.
In a nutshell,
The world’s population stood at 7.83 billion at the start of 2021
5.22 billion people use a mobile phone today, equating to 66.6% of the world’s total population.
4.66 billion people around the world use the internet in January 2021,
there are now 4.20 billion social media users around the world. This figure has grown by 490 million over the past 12 months,
more than 1.3 million new users joined social media every day during 2020
Download the report @
How People Use Google Search -New User Behavior Study
Some of the Key Findings:
Only 9% of Google searchers make it to the bottom of the first page
19% of searchers click on a Google Ad during their search.
Only .44% of searchers go to the second page of Google’s search results.
The average search session takes 76 seconds to complete
32 Ways a Digital Marketing Consultant Can Help Grow Your Business
The World’s 50 Most Influential CMOs Study 2015
From Rand Fishkin’s Slideshare
how Onsite SEO is advancing and the future elements of how marketers will optimize their content and pages.
You will find more statistics at Statista
We Are Social’s 2015 report covers internet, social media & mobile usage statistics from all over the world. Global, regional overviews, and in-depth profiles of 30 of the world’s largest economies.
Total Population – 7.2 Billion
Internet Users – 3.01 Billion
Active Social Media A/c – 2.07 Billion
Unique Mobile USers – 3.64 Billion
Active Mobile Social A/c- 1.68 Billion
Total Population – 1.26 Billion
Internet Users – 243 Million
Active Social Media A/c – 118 Million
Unique Mobile USers – 946 Million
Active Mobile Social A/c- 100 Million
India’s biggest beer, kingfisher(kf), has used oculus rift for creating a “beer coaster”. On the epic 10th anniversary of #KFOctoberfest, A free beer was given for those whose pulses raced the fastest, with the beer emerging from the dispenser during installation. Ad agencies, marketers, brands & others have been experimenting with new ways to connect with the customers & kf has used oculus rift to connect with customers.
Sainsbury’s Christmas advert, made in partnership with The Royal British Legion. Made in partnership with The Royal British Legion, it commemorates the extraordinary events of Christmas Day, 1914, when the guns fell silent and two armies met in no-man’s land, sharing gifts – and even playing football together.
Find more about the ad @ :