The Tablet Hype Has Officially Died Down – Samsung, Lenovo, Apple, Asus & others

Infographic: The Tablet Hype Has Officially Died Down | Statista
You will find more statistics at Statista

Digital, Social & Mobile Stats – 2015 Global & India

We Are Social’s 2015 report covers internet, social media & mobile usage statistics from all over the world. Global, regional overviews, and in-depth profiles of 30 of the world’s largest economies.

Global Stats

Total Population – 7.2 Billion
Internet Users – 3.01 Billion
Active Social Media A/c – 2.07 Billion
Unique Mobile USers – 3.64 Billion
Active Mobile Social A/c- 1.68 Billion

India Stats

Total Population – 1.26 Billion
Internet Users – 243 Million
Active Social Media A/c – 118 Million
Unique Mobile USers – 946 Million
Active Mobile Social A/c- 100 Million

Kingfisher creates a ride on the Oculus Rift “Beer Coaster”

India’s biggest beer, kingfisher(kf), has used oculus rift for creating a “beer coaster”. On the epic 10th anniversary of #KFOctoberfest, A free beer was given for those whose pulses raced the fastest, with the beer emerging from the dispenser during installation. Ad agencies, marketers, brands & others have been experimenting with new ways to connect with the customers & kf has used oculus rift to connect with customers.

Facebook: http://www.facebook.com/kingfisherworld
Twitter: http://www.twitter.com/kingfisherworld
Instagram: http://www.instagram.com/kingfisherworld

Sainsbury’s OFFICIAL Christmas 2014 Ad

Sainsbury’s Christmas advert, made in partnership with The Royal British Legion. Made in partnership with The Royal British Legion, it commemorates the extraordinary events of Christmas Day, 1914, when the guns fell silent and two armies met in no-man’s land, sharing gifts – and even playing football together.

Find more about the ad @ : http://www.inspiration.sainsburys-live-well-for­-less.co.uk/about-our-christmas-tv-ad/

Marketing in the Connected Age

World Wildlife Fund’s #LastSelfie Campaign – Using Snapchat to Communicate about Endangerd Species

World Wildlife Fund in collaboration with Turkish agency 41? 29! has launched a new campaign called #LastSelfie. The campaign uses Snapchat’s self-destruct method of photos to show how endangered species are vanishing from the earth. This is a very creative method of using snapchat for a promotional purpose. Social Media, selfie, snap chat & other social media tools are used extensively & this campaign uses what the current generation is widely using to communicate them a message.

WWF Denmark   LastSelfie
WWF Denmark LastSelfie

Best Practices to Build a Multichannel Campaign Plan