India’s biggest beer, kingfisher(kf), has used oculus rift for creating a “beer coaster”. On the epic 10th anniversary of #KFOctoberfest, A free beer was given for those whose pulses raced the fastest, with the beer emerging from the dispenser during installation. Ad agencies, marketers, brands & others have been experimenting with new ways to connect with the customers & kf has used oculus rift to connect with customers.
Sainsbury’s Christmas advert, made in partnership with The Royal British Legion. Made in partnership with The Royal British Legion, it commemorates the extraordinary events of Christmas Day, 1914, when the guns fell silent and two armies met in no-man’s land, sharing gifts – and even playing football together.
World Wildlife Fund in collaboration with Turkish agency 41? 29! has launched a new campaign called #LastSelfie. The campaign uses Snapchat’s self-destruct method of photos to show how endangered species are vanishing from the earth. This is a very creative method of using snapchat for a promotional purpose. Social Media, selfie, snap chat & other social media tools are used extensively & this campaign uses what the current generation is widely using to communicate them a message.