Remarketing with GA allows advertisiers to create remarketing lists using GA’s dimensions & metrics. Now it is possible for a deeper remarketing integration between AdWords and Google Analytics. This integration helps retailers to have access to detailed product level reporting. Dynamic remarketing considers each customer as unique & ads can be created connecting visitors with their past shopping experiences on the site. As the ads are based on users past actions, these ads will perform better.
Steps for Dynamic Remarketing
1) Create remarketing lists using GA
2) Update your tags to track Product ID, Cart Value, and Page Type as custom variables (or dimensions)
3) Enable the Dynamic Link in Admin > Property > Dynamic Attributes.
4) Create a Dynamic Remarketing Display campaign in AdWords
Google Analytics Solutions Gallery has a remarketing starter list and can be downloaded from there.
Source: Google Analytics Blog
Web Analytics helps you understand how the visitors are navigating your site, the keywords searched in search engines, referrers, social media, campaign performance & other. There are several analytical tool available which provide a wide amount of information. This data can be used to improve the performance of the website. A java script code implemented in the pages send the information to analytics service providers & provide the data in the form of a report or dashboard.
The increase in the mobile browsing has resulted in companies going for apps to connect with the customers easily. App stores of Apple, Google, Microsoft & BlackBerry are important for brands to go for apps. Companies should also measure how apps are performing & need to take corrective action to increase the revenue & engagement from the apps. The following metrics would help companies to know how the apps are performing.
Installs, upgrades, Daily users, monthly users, crashes, OS versions, app stores, sales revenue, devices & others.
Days since the last log in, average session time, uninstalls & others are some other data which can be tracked.
With the increase in the use of social media, Facebook, twitter, you tube & other profiles can also be linked to the apps. This would help users to share the info about the apps. Apple’s app store, Google’s Google play, Microsoft’s windows app store & Blackberry app stores are the important app stores.