Amar Chitra Katha (ACK) comics app on Windows app store is the app from Amar Chitra Katha, India’s largest comics publisher. The app has hundreds of Amar Chitra Katha titles in digital format. With this app you can purchase, download & read hundreds of ACK digital comics. With a single user account, you can view the comics across many devices. Some of the salient features are 200+ Amar Chitra Katha Comics, 3 free titles & others. This is available for computers & tablets running Windows 8.
Social Sign ins help users to sign in to a 3rd party website using their existing social media or email logins. With the growth of internet & social media/networking, registration required for all the sites is a tedious process. It takes a lot of time & also to have different user name/logins. In such a case, social sign ins come into picture. Facebook is the top such log in used at 45% followed by Google at 33%. Other companies, like Microsoft, yahoo, linkedin, twitter account for just above 20 percent of social sign ins. Both Google & Facebook account for around 78% of such social logins.
You will find more statistics at Statista
Apple has gained the top spot in Interbrand’s Best Global Brands report. Coco-Cola, which has been in top spot for the last 13 years, has taken the 3rd spot. Google is in 2nd position. This is for the first time in the report that Coco-Cola is not in the top spot. Apple has seen a phenomenal growth in the last few years thanks to iPhone & ipad sales. Many tech companies like IBM, Microsoft, Intel are in the top 10 list.
This report is published annually identifying top 100 best global brands. This year, the total value of all 100 Best Global Brands is USD $1.5 trillion. Apple, which was in #36 position in 2000 with a brand value of $6.6 Billion is now at #1 position with $98.3 Billion. Interbrand’s Best Global Brands methodology is ISO certified & has become a benchmark for the best global brands. Discovery, Duracell, Chevrolet are the new entrants for this year. Facebook, Google, Prada, Apple, Amazon are the fastest rising brands for 2013. Full report can be accessed at bestglobalbrands.com
comScore has released the list of top 50 U.S web properties, top 10 site categories, Top 30 Syndicated Ad Focus Entities & other details in its monthly ranking of U.S. web activity. Google sites, Yahoo sites, Microsoft sites & Facebook are the top 4 sites with highest unique visitors. Some others in the list include AOL, Amazon sites & Glam Media.
Among the site categories, gay/lesbian, retail (fragrences/cosmetics) & services (IM’s) occupy the top 3 position. Gay/Lesbian has seen a 10% increase with the pride month in June. Among the ad networks, Google ad network & AT&T adworks occupy the top 2 positions. Facebook, Tumblr, pinterest & Linkedin are the top social media networks in the top US web properties.
Apple, Google, IBM, McDonald’s & Coco-Cola are the top 5 brands as per the BrandZ Top 100 Most Valuable Global Brands report. Apple has grown by +1% & Google by +5% to occupy 1st & 2nd positions. Samsung which is competing with Apple in the global smartphone race is at 30th spot with +51% growth. Commissioned by WPP and conducted by Millward Brown Optimor, the BrandZ™ Top 100 Most Valuable Global Brands study,is now in its 8th year now. Ranking is done based on current & potential buyer views of the brand along with the financial data. More info about the ranking can be had at the Press release link on 21st May, 2013. Youtube link for the rankings.
Technology & telecom brands constitute a chink of the top 100 global brands. Some of the other entries include AT&T, Microsoft, Marlboro, Visa & China Telecom. There are also regional & category branding ranking is available & can be downloaded from WPP website. Digital revolution, technology,recession, social media, changing consumer preferences & other factors have an effect on the brands. The rankings & more on brand insight are also available as an app for Apple, Android & iPad magazine.
Microsoft Internet Explorer India has launched an app called #Shovel, which analyses your Facebook profile & provides a wide range of statistics about your profile. There is also contest on twitter where you can answer the questions based on your #shovel results & win exciting prizes. These programs are part of their promotions for IE10 Browser. These apps are best designed to work on IE10. Internet Explorer India is showcasing “Social life- re imagined by Internet Explorer.”
With high competition in the browser space among Chrome, Firefox, Safari, Microsoft Internet Explorer has gone for a social media based promotion to highlight their browser. You can click on ‘Start digging’ on the home page of the app to start with Shovel. The app gives you the stats on your Photos, Tags, Friends, Likes and Updates. I did try the app for my profile & the app returned a wonderful stats on friends who are tagged, how many pics you have been tagged, friends based on geos, the number of likes on your photos, likes done by you & other information.
New age technologies like Internet, Social media, Mobile, Cloud & others have given companies better ways of connecting with their audience. Companies are investing more & more into digital marketing arena to connect with their customer base. Brands are using Social media platforms like Facebook, twitter, vine, instagram & others for their marketing activities.
Microsoft India has come up with an innovative campaign called as “Microsoft Cloud Blogathon“. This is a 30 day competition, 20th May, 2013 to 00:00 hrs on 21st June, 2013 & is targeted towards college students. As part of this, one questions will be provided every day & students are required to contribute. There are daily prizes to be won & 50 top qualifiers based on the selection process will win 4 week Virtual mentor ship opportunities with Microsoft India. This is India’s first blogging based competition & this provides students, once in a life time opportunity to be mentored at Microsoft India. More info about the Microsoft Cloud Blogathon can be had at their FAQ section.
Cloud computing technology has become a boon providing easy access to the required information 24*7. This helps students & faculty access documents, mails, engage in video conferencing & IM anywhere & anytime. This helps in easier collaboration & communication increasing productivity & innovation.
The increase in the mobile browsing has resulted in companies going for apps to connect with the customers easily. App stores of Apple, Google, Microsoft & BlackBerry are important for brands to go for apps. Companies should also measure how apps are performing & need to take corrective action to increase the revenue & engagement from the apps. The following metrics would help companies to know how the apps are performing.
Installs, upgrades, Daily users, monthly users, crashes, OS versions, app stores, sales revenue, devices & others.
Days since the last log in, average session time, uninstalls & others are some other data which can be tracked.
With the increase in the use of social media, Facebook, twitter, you tube & other profiles can also be linked to the apps. This would help users to share the info about the apps. Apple’s app store, Google’s Google play, Microsoft’s windows app store & Blackberry app stores are the important app stores.
Microsoft has launched So.cl, a social network, which was tested by Univ students in 2011. At the time facebook is going public, so.cl has had a quite launch. Company’s FUSE Labs has developed the site. This helps combine search with social network for the purpose of learning. It uses facebook login or windows login & also takes the name & picture from facebook for so.cl’s profile. Also one can post on so.cl & it won’t be posted on facebook. Share to facebook feature can be used to post to fb. So.cl uses bing search results & also the results are displayed. Recently bing has incorporated new features to search results with social data in the search results. Google has its own social networking site Google+. Facebook is still the king of social networking with more than 900 million members.
Microsoft’s smoked by windows phone has gone viral across the world after first starting in CES at Las Vegas. In India, Microsoft student partners ran similar events & the prize was flash drives. Nokia is also running an event called Blown Away by Nokia Lumia in India pitching Nokia Lumia against other phones. With the arrival smartphones, marketing & advt activities for phones has taken a big leap with companies devising innovative campaigns to reach out to new markets & consumers. Social media is also playing a big role in virally spreading the information.