How to implement App Search Optimization – ASO for Mobile Apps

How to implement App Search Optimization – ASO for Mobile Apps

The Biggest Trends in Digital Media in 2015

Mobile traffic now exceeds desktop traffic for many publishers has been the most noteworthy development in 2015.

Less than 10 years ago, the smartphone was a niche gadget and now it is arguably the most important device for content consumption.

Infographic: The Biggest Trends in Digital Media in 2015  | Statista
You will find more statistics at Statista

Digital Statshot India – Digital, Social & Mobile

350 million active internet Users
134 million active social media users
590 million unique mobile usres

Mobile Usability & Google Mobile-Friendly Test

With an increase in global web traffic from mobile devices & also studies showing that mobile visitors are more likely to revisit mobile-friendly sites, mobile usability has now become an imp part of search results. Mobile usability report helps identify issuses affecting your pages. This can be used to fix errors & also their search performance & relevance. Most mobile browsers do not render Flash-based content. Also your pages should specify a viewport using the meta viewport tag

For the mobile friendly websites,

1) The viewing area should adjust to the device screen size

2) Content should flow in viewport

3) Scaling of the fonts

4) Buttons should be well placed & visible

5) Using mobile friendly tech for the mobile website

Six primary mobile usability errors are

1) Flash Usage
2) View Port Not configured
3) Fixed-width viewport
4) Content not sized to viewport
5) Small font size
6) Touch elements too close

Google Mobile-Friendly Test URl is https://www.google.com/webmasters/tools/mobile-friendly/. This test will analyze a URL and report if the page has a mobile-friendly design.

10 Hottest Industries for Tech Startups in 2015

Asians Are the Most Avid Mobile Shoppers – Japan & South Korea top the list

Asians Are the Most Avid Mobile Shoppers – Japan & South Korea top the list followed by UK, Spain

Infographic: Asians Are the Most Avid Mobile Shoppers | Statista
You will find more statistics at Statista

Cleartrip Q2’14 Mobile Highlights – How Mobile traffic is driving Cleartrip’s Success?

Some of the highlights of the Cleartrip’s Q2’14 mobile Highlights are

1) 67% increase in mobile searches. with 43% of the total traffic share is for mobile & 30% of overall transactions on mobile
2) Device breakup – Tablet 8% & mobile 92% in Q2
3) Android driving 39% of the traffic while iOS 15%
4) Amongst the browsers, Chrome, android browser & Safari top the list
5) iOS 7 was the most used iOS version in Q2’14. iOS8 is also catching up with 44% share
6) Mobile played a key role in this increase of conversion.