Mobile Usability & Google Mobile-Friendly Test

With an increase in global web traffic from mobile devices & also studies showing that mobile visitors are more likely to revisit mobile-friendly sites, mobile usability has now become an imp part of search results. Mobile usability report helps identify issues affecting your pages. This can be used to fix errors & also their search performance & relevance. Most mobile browsers do not render Flash-based content. Also your pages should specify a viewport using the meta viewport tag

For the mobile friendly websites,

1) The viewing area should adjust to the device screen size
2) Content should flow in viewport
3) Scaling of the fonts
4) Buttons should be well placed & visible
5) Using mobile friendly tech for the mobile website

Six primary mobile usability errors are

1) Flash Usage
2) View Port Not configured
3) Fixed-width viewport
4) Content not sized to viewport
5) Small font size
6) Touch elements too close

Google Mobile-Friendly Test URl is https://www.google.com/webmasters/tools/mobile-friendly/. This test will analyze a URL and report if the page has a mobile-friendly design.

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Nielsen’s “Trust In Advertising” Report – Which form of Advertisement is Trusted More?

Whether advertisement is done through newspaper, TV or mobile earning the consumer trust & confidence is of paramount importance. Nielsen’s latest “Trust In Advertising” report sheds more light on what form of advt is trusted more?. This survey was conducted between February 18 and March 8, 2013, and polled more than 29,000 consumers in 58 countries throughout Asia-Pacific, Europe, Latin America, the Middle East, Africa and North America.

1) Word-of-mouth recommendations from friends and family is the most influential at 84% up from 78% in 2007.

2) Trust in branded websites is the 2nd top in the list at 69% followed by Consumer opinions posted online.

3) 45% believed display ads on mobile phones were credible, and 37% trusted text ads on mobile phones, up from 18 percent in 2007.

4) Trust in television ads is 62% in 2013.

5) Ads served in search engine results has a trust of 48%

Nielsen Trust In Advertising

Nielsen’s “Trust In Advertising” Report – Which form of Advertisement is Trusted More?

Whether advertisement is done through newspaper, TV or mobile earning the consumer trust & confidence is of paramount importance. Nielsen’s latest “Trust In Advertising” report sheds more light on what form of advt is trusted more?. This survey was conducted between February 18 and March 8, 2013, and polled more than 29,000 consumers in 58 countries throughout Asia-Pacific, Europe, Latin America, the Middle East, Africa and North America.

1) Word-of-mouth recommendations from friends and family is the most influential at 84% up from 78% in 2007.

2) Trust in branded websites is the 2nd top in the list at 69% followed by Consumer opinions posted online.

3) 45% believed display ads on mobile phones were credible, and 37% trusted text ads on mobile phones, up from 18 percent in 2007.

4) Trust in television ads is 62% in 2013.

5) Ads served in search engine results has a trust of 48%

Nielsen Trust In Advertising