MTS has launched an election tracker which analyses the social media data on politicians & parties. Through this the users will get to know the positive or negative sentiment, engagement, mentions on twitter & other useful information. This dashboard has been created by Social Samosa & powered by Konnectsocial. A word cloud along with sentiments by date is available. There is also a youtube section showing rating per video & most rated videos.
This is a good move by MTS as it helps the brand to uniquely stand out in the crowd with this innovative approach. Rather than spending the budget on Ads, this type of approach will help the brand to gain visibility & also viral marketing.
MTS India latest advt features the “internet baby” for its 3Gplus data network. The ad has been created by Creativeland Asia. Today’s net gen are restless & have no patience waiting for the net to load. The internet baby arrives all of a sudden & snatches the father’s tablet. It then searches for ‘how to cut the umbilical cord’ & cuts it. The baby takes a selfie with the nurse & also broadcasts a video. MTS uses “Born for the internet. MTS 3GPlus Network” for the advt.
This is a very creative advt in India & stresses on how fast its 3G plus data network is. Indian advertisers are using babies for their advt in the recent years. Evian’s Baby & me is very well known advt featuring babies.