Modi’s Make in India has become the biggest & fastest growing Digital Initiative with more than 2.1 billion impressions on social media. This is initiated by the Department of Industrial Policy and Promotion initiative. It adds a new member every 3 seconds on facebook & has created a ripple effect across all the digital platforms. It has more than 3 million fans on facebook. Twitter has also lakhs of follwers with several lakh views on youtube. The official website has also received millions of page views.
India 272+ Campaign is an initiative to help BJP’s Mission towards gaining a majority in Lok Sabha elections. With Lok sabha elections nearing, all the political parties have logged onto digital marketing & social media activities to woo the voters. India 272+ is a unique campaign by BJP which represents the number of seats needed to gain majority & form govt. Facebook, twitter & Google+ profiles have been created to gain visibility in social media.
Facebook has got 267K likes & 22K followers on twitter. The website has been updated with latest news, trending in social media & live stream. Pictures play an important role in social media & having an official instagram, flickr, Tumblr & Youtube accounts would have increased visibility for the campaign.
An analysis of Narendra Modi’s Official Website, narendramodi.in, using Alexa’s free site analytics tool.
Global Rank – 19,081
India Rank – 1,387
Bounce rate – 43.8% (3 months)
Daily Time on Site – 4:56 (3 months)
Country with Top Visitors – India (91.3%), US(2.8%), Kuwait, UK & others
Top Sites linking narendramodi.in – Pinterest, bbc.co.uk, blogger.com
Total sites linking – 440
Sites people visit before visiting narendramodi.in – Facebook.com, google.co.in, google.com. twitter.com
Estimated % of visits coming from a search engine – 5.6% in last 3 months
Top keywords – narendra modi, narendra modi.in, narendra modi website, narendra modi speech
Estimated % of global internet users who visit narendramodi.in – 0.0074% in last 3 months
Narendra Modi is the most mentioned Political Leader on Social Media in India. Modi is followed by other Indian Politicians like Manmohan Singh, Sonia Gandhi, Rahul Gandhi & others. Narendra Modi’s Social Media networks are: Facebook, twitter, google+, flickr, pinterest, youtube & tumblr. The engagement level of the fan on every post is good for Narendra Modi. It was Barrack Obama, the US president, who first made use of Social media on a massive scale, in the US presidential elections. Gujarat Chief minister has really made himself a brand and highly accepted as a leader on social media platforms. The reach, engagement & amplification has provided him with a great visibility.
His recent visit to Uttarakhand during the massive floods got a high visibility on social media. Caste, religion, attack on the govt over corruption, education & others are some of the topics garnering him the conversation in social media circles. He has also a great team techies who are advising him on the social media activities. Social Media will play a key role in the 2014 elections. With high internet penetration & increasing social media, tech savvy population will have a decisive role in the elections. There are also mobile apps which help connect with the mobile users.